Valtech - Introducing Agile Marketing - Jump 2013 NYC

valtech_ Agile Marketing: The New Imperative

Greetings. Nice to meet you.

Hello, I am Joacim M. Jeppesen Director, Business Development & Digital Innovation New York City www.valtech.com

“We help brands triumph

in the digital age.”

What we do.!

Our obsession: Performance.

16 offices, 9 countries, 3 continents. Listed on the Euronext Stock Exchange. Over 1,800 people, One agile organization. Turnover: USD $180 million

USA Korea

China

Sweden

UK Germany

India

Denmark

> 100+ International Digital Projects. Delivered.

France

We see the world in a unique light...

What we do!

Technology

Execute your strategy using technology

Strategy

Redefine your business strategy

Agile

Transform your organization

User Experience

Innovate you’re your customer touch points

Ò  Content Management

Ò  Customer Engagement

Ò  E-Commerce Ò  Mobile Solutions Ò  Enterprise IT

Ò  Digital Strategy Ò  Customer Insights Ò  Analytics Ò  Social Business

Ò  Application development

Ò  Agile transformation Ò  Agile coaching Ò  Agile testing

Ò  Concept Development

Ò  Branding & Design Ò  Content Strategy Ò  Content Creation Ò  Digital Marketing Ò  Analytics

Helping brands embrace disruptive digital change.

Recognized in The Forrester WaveTM as one of Top 12 Global Commerce Service Providers.

marketing

exploding channels

the number of

is

social media

mobile devices

the consumer is vocal and empowered.

appreciation

recognition respect consumers want

and

from brands.

30 years ago 2,000

ad messages/day

5,000 as of today

ad messages/day

attention span If that much!

5 seconds

Source: Nielsen

47%!47%!46%!

trust ads on

TV!trust ads in

magazines!trust ads in

newspapers!

-24%!-20%!-25%!

(The past 3 years)

of consumers use search engines to read about products before a purchase!86%!

Source: SproutSocial

of consumers rely on social media to make purchase decisions!74%!

Source: SproutSocial

81%!of respondents!indicated that friend’s social media posts directly influenced their purchase decision. !

Source: Forbes

+24%!Black Friday

purchases from mobile!

Source: TechCrunch

Black Friday online sales 2012!

14.4%!

BIG DATA and always more data.

18%!Think they have the marketing tech they need to succeed!

Source: Econsultancy

Re-thinking Marketing In The Digital Age!

Key Elements of Agile MarketingTM!

Ò  Know your customers needs, or else…

Ò  Good content sets the basis for longer term relationships

Ò  Establish omnichannel platform to be efficient and consistent Ò  Base your decisions on actionable data Ò  Re-think organization to support collaboration

Ò  Key to agility is processes

#1: Know Your Customers Needs, Or Else…!

The Customer Life Cycle!

Relationship to your brand


Stage 1 Need A


Stage 2 Need B

Stage 3 Need C

Stage 4 Need D



Stage 1 Need A

Stage 2 Need B

Stage 3 Need C

Stage 4 Need D

Understanding the Customer Journeys!

Awareness

Conversion Consideration

#2: Good content set basis for long term relationships

Make Your Marketing Dollars Last Longer!

Time

Brand-Customer Relationship

Traditional push campaigns

High quality content that genuinely meet the audience’s needs

#3: Establish Omnichannel platform to be efficient and consistent

Efficient Distribution of Content Across Channels

Brand Content

#4: Base your decisions on actionable data

Consolidate Data Into Actionable Reports

#5: Re-think your organization to support collaboration

Bring IT & Marketing into a happy marriage!

Ò  Align goals Ò  Secure co-location Ò  Create cross-entity processes Ò  Joint system/tool ownership

#6: Key to agility is processes

Create & maintain iterative processes

Prioritize + Create + Roll-out+ Measure + Evaluate + Optimize

Strive for continuous

improvement

thank you_!Your Contact: Joacim M. Jeppesen Office: 212 366 1057 Mobile: 312 480 8511 [email protected] www.valtech.com

Valtech - Introducing Agile Marketing - Jump 2013 NYC

Technology

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