Valtech introducing agile marketing - jump 2013 nyc - joacim jeppesen
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valtech_ Agile Marketing: The New Imperative Greetings. Nice to meet you.
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Transcript of Valtech introducing agile marketing - jump 2013 nyc - joacim jeppesen
valtech_ Agile Marketing: The New Imperative
Greetings. Nice to meet you.
Hello, I am Joacim M. Jeppesen Director, Business Development & Digital Innovation New York City www.valtech.com
“We help brands triumph
in the digital age.”
What we do.!
Our obsession: Performance.
16 offices, 9 countries, 3 continents. Listed on the Euronext Stock Exchange. Over 1,800 people, One agile organization. Turnover: USD $180 million
USA Korea
China
Sweden
UK Germany
India
Denmark
> 100+ International Digital Projects. Delivered.
France
We see the world in a unique light...
What we do!
Technology
Execute your strategy using technology
Strategy
Redefine your business strategy
Agile
Transform your organization
User Experience
Innovate you’re your customer touch points
Ò Content Management
Ò Customer Engagement
Ò E-Commerce Ò Mobile Solutions Ò Enterprise IT
Ò Digital Strategy Ò Customer Insights Ò Analytics Ò Social Business
Ò Application development
Ò Agile transformation Ò Agile coaching Ò Agile testing
Ò Concept Development
Ò Branding & Design Ò Content Strategy Ò Content Creation Ò Digital Marketing Ò Analytics
Helping brands embrace disruptive digital change.
Recognized in The Forrester WaveTM as one of Top 12 Global Commerce Service Providers.
marketing
exploding channels
the number of
is
social media
mobile devices
the consumer is vocal and empowered.
appreciation
recognition respect consumers want
and
from brands.
30 years ago 2,000
ad messages/day
5,000 as of today
ad messages/day
attention span If that much!
5 seconds
Source: Nielsen
47%!47%!46%!
trust ads on
TV!trust ads in
magazines!trust ads in
newspapers!
-24%!-20%!-25%!
(The past 3 years)
of consumers use search engines to read about products before a purchase!86%!
Source: SproutSocial
of consumers rely on social media to make purchase decisions!74%!
Source: SproutSocial
81%!of respondents!indicated that friend’s social media posts directly influenced their purchase decision. !
Source: Forbes
+24%!Black Friday
purchases from mobile!
Source: TechCrunch
Black Friday online sales 2012!
14.4%!
BIG DATA and always more data.
18%!Think they have the marketing tech they need to succeed!
Source: Econsultancy
Re-thinking Marketing In The Digital Age!
Key Elements of Agile MarketingTM!
Ò Know your customers needs, or else…
Ò Good content sets the basis for longer term relationships
Ò Establish omnichannel platform to be efficient and consistent Ò Base your decisions on actionable data Ò Re-think organization to support collaboration
Ò Key to agility is processes
#1: Know Your Customers Needs, Or Else…!
The Customer Life Cycle!
Relationship to your brand
The Customer Life Cycle!
Stage 1 Need A
Relationship to your brand
Stage 2 Need B
Stage 3 Need C
Stage 4 Need D
The Customer Life Cycle!
Relationship to your brand
Stage 1 Need A
Stage 2 Need B
Stage 3 Need C
Stage 4 Need D
The Customer Life Cycle!
Relationship to your brand
Stage 1 Need A
Stage 2 Need B
Stage 3 Need C
Stage 4 Need D
Understanding the Customer Journeys!
Awareness
Conversion Consideration
#2: Good content set basis for long term relationships
Make Your Marketing Dollars Last Longer!
Time
Brand-Customer Relationship
Traditional push campaigns
High quality content that genuinely meet the audience’s needs
#3: Establish Omnichannel platform to be efficient and consistent
Efficient Distribution of Content Across Channels
Brand Content
#4: Base your decisions on actionable data
Consolidate Data Into Actionable Reports
#5: Re-think your organization to support collaboration
Bring IT & Marketing into a happy marriage!
Ò Align goals Ò Secure co-location Ò Create cross-entity processes Ò Joint system/tool ownership
#6: Key to agility is processes
Create & maintain iterative processes
Prioritize + Create + Roll-out+ Measure + Evaluate + Optimize
Strive for continuous
improvement
thank you_!Your Contact: Joacim M. Jeppesen Office: 212 366 1057 Mobile: 312 480 8511 [email protected] www.valtech.com
