Valpak of Austin Product Brochure
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Transcript of Valpak of Austin Product Brochure
In the mail. Online. On the phone.
VALPAK®
SOLUTIONSA comprehensive suite of products enabling you to
influence, attract & nurture customers
VALPAK® SOLUTIONS
Whether you hope to acquire new customers,
retain existing ones, or create awareness
for something completely inspired,
our full suite of products and services helps keep
consumers informed of all that you do.
VALPAK® SOLUTIONS
Valpak provides a custom marketing
campaign calendar to meet your
needs by including the 5 Elements
of a Successful Campaign:
The Right PACKAGEYour message will be seen
The Right MARKETYour message will be seen by the right people
The Right PRODUCTYour message will reach consumers wherever they are
The Right OFFERSThe offer will motivate people to respond
The Right FREQUENCYYour message will be seen enough
Direct Mail coupon
the central piece of your marketing campaign.
• Using design best practices, we’ll help you
create the most effective ads
• We help you select the right message and
offer for maximum results
• Stir consumers to take immediate action
Valpak Deals®
leverage the power of Valpak Deals and reach
ideal consumers wherever they go.
• No up-front costs; we pay you weekly
• Deals can be featured in The Blue Envelope®,
online and in an e-mail
• Easily manage your campaign and track
redemptions online or on your Valpak
Business Center mobile app
CP
sid
e 1
01 MdC sPeC Ad
123 Main Street, Anytown 000-0000 Hours: 9am - 9pm Mon - Sun
Brecia’sItalian Cafe
Enjoy Delicious Pasta, Pizza, Salads & More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Free Dinner Entree Buy One Dinner Entree, Get One Of EqualOr Lesser Value Free With coupon only.Not valid with any other offer.
Expires 00/00/00See Reverse For More Savings
www.breciasitaliancafe.com
$8.99 Chicken Marsala Valid
Anytime With coupon only.Not valid with any other offer.
Expires 00/00/00
At Valpak®, we understand your advertising goals. Let us help your business attract
new consumers with these core marketing tools. These products are central to your
Valpak advertising campaign in that they encourage and inspire new consumers to
patronize your business.
attract new consumers to your business
TM
Connect with your best customers anywhere@anytimewith the Valpak® product suite
loyalty carDs
extend advertising shelf life with a stand-out product
proven to keep consumers coming back.
• Encourage your loyal customers to try new products
and keep coming back
• Premium format stands out in the envelope
• Longer shelf life; on average, consumers keep
them 3 months or until used
sMs texting
engage with consumers who want the convenience
of having money-saving offers with them wherever
they go.
• Use your TEXT callout wherever you advertise
• Generate sales immediately with text blasts
that promote last-minute or one-day specials
• Invite subscribers to a grand opening
or special in-store event
• Point of sale materials available
SAVEDEAL
Tear-off
We’ve helped you bring consumers to your business. Now we’ll help you keep them.
These products will entice your loyal consumers to frequent your business again and
again. Generating repeat business and positive word-of-mouth advertising is key to
any business’s long-term success.
nurture your loyal consumer base
CP
sid
e 1
03 Loyalty Card
Enjoy Delicious Pasta, Pizza, Salads & More!
See reverse for more information and locations
Free
Brec
ia’s
Ital
ian
Caf
e Bu
y 4
Ent
rées
,G
et 5
th F
ree
12
34
5
123 Main Street, Anytown
000-0000 Hours: 9am - 9pm Mon - Sun
www.breciasitaliancafe.com
Brecia’sItalian Cafe
CP
sid
e 2
03 Loyalty CardCheck out our Fresh & Tasty Menu Online!
FreeDinner EntreeBuy One Dinner Entree,Get One Of EqualOr Lesser Value FreeWith coupon only.Not valid with any other offer.Expires 00/00/00
Spaghetti Penne Franco Pasta Sostanza Pasta Fresco’s Linguine Pescatore
Chicken Fresco Spiedini Di Mare Grilled Salmon Grilled Chicken Filet Fiorentina
Sogno Di Cioccolata Tiramisu Cannoli Biscotti Fresco Ice Cream
PastaDishes From
The Grill FrescoDesserts
Receive a free gift for registering with us online. See website for details
www.breciasitaliancafe.com
CP
sid
e 2
03 Loyalty Card
Check out our Fresh & Tasty Menu Online!
FreeDinner Entree
Buy One Dinner Entree,
Get One Of Equal
Or Lesser Value Free
With coupon only.
Not valid with any other offer.
Expires 00/00/00
Spaghetti Penne Franco Pasta Sostanza Pasta Fresco’s
Linguine Pescatore
Chicken Fresco Spiedini Di Mare Grilled Salmon Grilled Chicken Filet Fiorentina
Sogno Di Cioccolata Tiramisu Cannoli Biscotti
Fresco Ice Cream
PastaDishes
FromThe Grill
FrescoDesserts
Receive a free gift for registering with us online. See website for details
www.breciasitaliancafe.com
CP
sid
e 1
02 single Panel QR
123 Main Street, Anytown
000-0000 Hours: 9am - 9pm Mon - Sun
Brecia’sItalian Cafe
Enjoy Delicious Pasta, Pizza, Salads & More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Free Dinner Entree
Buy One Dinner Entree,Get One Of Equal
Or Lesser Value Free
With coupon only.Not valid with any other offer.
Expires 00/00/00
Text “CHICkEN1”
to VALPAk(825725)
Standard Text Rates Apply
See ReverseFor More Savings www.breciasitaliancafe.com
CP
sid
e 1
02 single Panel QR
123 Main Street, Anytown
000-0000 Hours: 9am - 9pm Mon - Sun
Brecia’sItalian Cafe
Enjoy Delicious Pasta, Pizza, Salads & More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Free Dinner Entree
Buy One Dinner Entree,Get One Of Equal
Or Lesser Value Free
With coupon only.Not valid with any other offer.
Expires 00/00/00
Text “CHICkEN1”
to VALPAk(825725)
Standard Text Rates Apply
See ReverseFor More Savings www.breciasitaliancafe.com
Brecia’s Italian Cafe10% Off FREE EntréeEvery TuesdayReply STOP to Cancel
Connect with your best customers anywhere@anytimewith the Valpak® product suite
Digital packages
our digital packages make it easy for you to connect
to consumers online and on-the-go!
• Your offers featured on Valpak.com® and on your
own Business Profile Page
• Your content pushed out through our partner network
of websites, mobile sites, mobile apps directories
and search engines
• Opportunity to reach responsive consumers who
have double opted-in to receive coupons via e-mail
• Call Tracking included to help you track your ROI
Direct Mail Flyers
flyers give you more advertising space to
help make sure your consumers are aware
of all that you do.
• Larger image area allows for the display
of a full menu,
a complete product line, photos, graphics,
and other content
Now that people know the basics of WHO you are and WHAT you’re about, let us help
you take your marketing to the next level. Whether you’re using our larger direct mail
formats or taking advantage of our comprehensive digital tools, let clients know exactly
what you can do for them by showcasing your full suite of products and services.
inFluence with brand power
2FP
sid
e 1
08 2 Panel Flyer
123 Main Street, Anytown 000-0000 Hours: 9am - 9pm Mon - Sun
Brecia’sItalian Cafe
Enjoy Delicious Pasta, Pizza, Salads & More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Free Dinner Entree
Buy One Dinner Entree,Get One Of Equal OrLesser Value Free With coupon only.Not valid with any other offer. Expires 00/00/00
Brecia’sItalian Cafe
1/2 Price Lunch Entree
Buy One Lunch Entree,Get One Of Equal OrLesser Value 1/2 Price With coupon only.Not valid with any other offer. Expires 00/00/00
$5 Off Your
Total Check Of $25
Or More With coupon only.Not valid with any other offer. Expires 00/00/00
$8.99 ChickenMarsala
ValidAnytime
With coupon only.Not valid with any other offer. Expires 00/00/00
Scan for full menu& daily specials
www.breciasitaliancafe.com
3fp SIDE 1
10 3fpvv No B
leed
123 Main Street, Anytown
000-0000 Hours: 9am - 9pm Mon - Sun
Brecia’sItalian Cafe
Enjoy Delicious Pasta, Pizza, Salads & More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Free Dinner Entree
Buy One Dinner Entree,Get One Of Equal Or
Lesser Value Free With coupon only.
Not valid with any other offer. Expires 00/00/00
Try All Our Delicious Daily Specials
MONDAY
Soup &Salad
$4.99
FRIDAY
ChickenMarsala
$5.99
TUESDAY
ChickenCordon Bleu
$9.99
SATURDAY
Spaghetti &Meatballs
$4.99
WEDNESDAY
FettuccineAlfredo
$8.95
SUNDAY
HomemadeLasagna
$9.99
THURSDAY
SpicyCalzone
$6.99
Brecia’sItalian Cafe
Welcome to Brecia’s At Brecia’s, we bring you the same wonderful experiences wegrew up on: from our warm Italian hospitality; to the authenticaromas in our open kitchen; to our flavorful, handmade recipes
passed down for generations
1/2 Price Lunch Entree
Buy One Lunch Entree,Get One Of Equal OrLesser Value 1/2 Price
With coupon only.Not valid with any other offer.
Expires 00/00/00
$5 Off Your
Total Check Of $25
Or More With coupon only.
Not valid with any other offer. Expires 00/00/00
$8.99 ChickenMarsala
ValidAnytime With coupon only.
Not valid with any other offer. Expires 00/00/00
Brecia’sItalian Cafe
www.breciasitaliancafe.com
6FP SIDE 1
11 6pf Bleed
123 Main Street, Anytown
000-0000 Hours: 9am - 9pm Mon - Sun
Brecia’sItalian Cafe
Enjoy Delicious Pasta, Pizza, Salads & More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Try All Our Delicious Daily Specials
MONDAY
Soup &Salad
$4.99
FRIDAY
ChickenMarsala
$5.99
TUESDAY
ChickenCordon Bleu
$9.99
SATURDAY
Spaghetti &Meatballs
$4.99
WEDNESDAY
FettuccineAlfredo
$8.95
SUNDAY
HomemadeLasagna
$9.99
THURSDAY
SpicyCalzone
$6.99
Brecia’sItalian Cafe
Free Dinner Entree
Buy One Dinner Entree,Get One Of Equal Or
Lesser Value Free With coupon only.
Not valid with any other offer. Expires 00/00/00
We Make Dining A Great Experience!
Brecia’sItalian Cafe
Welcome to Brecia’s At Brecia’s, we bring you the same wonderful experiences wegrew up on: from our warm Italian hospitality; to the authenticaromas in our open kitchen; to our flavorful, handmade recipes
passed down for generations
1/2 Price Lunch Entree
Buy One Lunch Entree,Get One Of Equal OrLesser Value 1/2 Price
With coupon only.Not valid with any other offer.
Expires 00/00/00
$5 Off Your
Total Check Of $25
Or More With coupon only.
Not valid with any other offer. Expires 00/00/00
$8.99 ChickenMarsala
ValidAnytime With coupon only.
Not valid with any other offer. Expires 00/00/00
1/2 Price Lunch Entree
Buy One Lunch Entree,Get One Of Equal OrLesser Value 1/2 Price
With coupon only.Not valid with any other offer.
Expires 00/00/00
$10 Off Your
Total Check Of $50
Or More With coupon only.
Not valid with any other offer. Expires 00/00/00
Scan for full menu& daily specials
Premiere PastaDishes
FreshSeafood Entrees
www.breciasitaliancafe.com
Connect with your best customers anywhere@anytimewith the Valpak® product suite
specialty proDuctslooking for something beyond the standard formats to influence, acquire and retain customers? We can help.
coupon BookletsOffer multiple coupons that are valid over different time periods or for different products
• 8, 12 & 16 page booklet formats available
extras • Leave near your register to entice current customers• Cross-Promotion: Partner with another business
to distribute extra coupons
solo Values®
Stand out in the consumer’s mailbox with a customized direct mail program
• Use for time-sensitive promotions – grand openings, special sales events, holidays or limited time offers between Valpak mail dates
Make it easier to track response and increase redemptions with these product complements.
Qr codesAppeal to consumers who prefer the convenience of a mobile coupon over carrying a paper coupon
• Extend the reach of your print ad and boost exposure online• Push your audience to your Web site, Valpak.com®
coupon, video, Facebook page or Valpak Deals®
call trackingMonitor how well your offer is working, identify who is responding, and discover ways to improve your close ratio and call volume
• Daily, weekly and monthly reports tohelp you understand how your advertising is performing
• Call recording helps you monitor how yourincoming leads are being handled
VersioningGet the right message to the right audience
• Test different offers or artwork to see what performsbest for your business
• Vary your address information by locationfor multi-location businesses
• Pull customers from farther distances by using astronger offer beyond your immediate retail location
℡
℡
℡
proDuct reinForceMents
Enjoy Delicious Pasta, Pizza, Salads & More!
123 Main Street, Anytown
000-0000 Hours: 9am - 9pm Mon - Sun
Brecia’s Italian Cafe
www.breciasitaliancafe.com
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
CP
sid
e 1
01 MdC sPeC Ad
123 Main Street, Anytown
000-0000 Hours: 9am - 9pm Mon - Sun
Brecia’sItalian Cafe
Enjoy Delicious Pasta, Pizza, Salads & More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
See Reverse For More Savings www.breciasitaliancafe.com
$8.99Chicken Marsala
Valid Anytime
With coupon only.Not valid with any other offer.
Expires 00/00/00
CP
sid
e 1
02 single Panel QR
123 Main Street, Anytown
000-0000 Hours: 9am - 9pm Mon - Sun
Brecia’sItalian Cafe
Enjoy Delicious Pasta, Pizza, Salads & More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Free Dinner Entree
Buy One Dinner Entree,Get One Of Equal
Or Lesser Value Free
With coupon only.Not valid with any other offer.
Expires 00/00/00
See ReverseFor More Savings
Scan for full menu & daily
specials www.breciasitaliancafe.com
CP
sid
e 1
02 single Panel QR
123 Main Street, Anytown
000-0000 Hours: 9am - 9pm Mon - Sun
Brecia’sItalian Cafe
Enjoy Delicious Pasta, Pizza, Salads & More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Free Dinner Entree
Buy One Dinner Entree,Get One Of Equal
Or Lesser Value Free
With coupon only.Not valid with any other offer.
Expires 00/00/00
See ReverseFor More Savings
Scan for full menu & daily
specials www.breciasitaliancafe.com
CP
sid
e 1
01 MdC sPeC Ad
123 Main Street, Anytown
000-0000 Hours: 9am - 9pm Mon - Sun
Brecia’sItalian Cafe
Enjoy Delicious Pasta, Pizza, Salads & More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
See Reverse For More Savings www.breciasitaliancafe.com
$5.99Chicken Marsala
Valid Anytime
With coupon only.Not valid with any other offer.
Expires 00/00/00
CP
sid
e 1
01 MdC sPeC Ad
123 Main Street, Anytown
000-0000 Hours: 9am - 9pm Mon - Sun
Brecia’sItalian Cafe
Enjoy Delicious Pasta, Pizza, Salads & More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
See Reverse For More Savings www.breciasitaliancafe.com
$7.99Chicken Marsala
Valid Anytime
With coupon only.Not valid with any other offer.
Expires 00/00/00
Valpak®, The Blue Envelope®, Solo Values®, Valpak.com®, Valpak Deals® are registered trademarks of Valpak Direct Marketing Systems, Inc., its subsidiaries and affiliates. All other products and company names are used for identification purposes only and may be trademarks and/or registered trademarks of their respective owners. Valpak Direct Marketing Systems, Inc. makes no claims to these trademarks. Copyright © 2012 Valpak Direct Marketing Systems, Inc.
Connect with your best customers anywhere@anytimewith the Valpak® product suite
Scan code to see how our solutions
deliver results to our advertisers.
Valpak®
www.valpak.com
Connect with your best customers
anywhere@anytimewith the Valpak® product suite
in the mail. on the phone.online.
TM