Transforming competence into growth

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We care for your brands

With subsidiaries in seven European countries

and extensive experience in all major channels

and categories, Valora Trade has a highly

efficient network. This enables brand owners

to access markets with a total of more than

130 million consumers with one partner. We are

also a key partner to the retail trade, working

closely together with them to develop effective

growth initiatives.

For us, winning in retail today is not about the either/or choice: it’s about

the “and”. Strategy “and” execution, branding “and” sales, shoppers “and”

consumers, manufacturer “and” retailer etc. In this context Valora Trade is

delivering a substantial added value both to the brand owners and to our

trade partners as a provider of integrated, process-oriented and effective

marketing, sales and distribution services.

The success we share with our partners is founded on a long-term strategic

and transparent collaboration with common values, mutual trust and

aligned objectives. We at Valora Trade are constantly striving to improve

our services as we are driven and motivated by the constant changes

and challenges in our environment to further develop our strong market

position as Europe’s leading distributor.

Our highly qualified employees combined with trusted leadership

are the single most important factor underpinning our success.

We look forward to contributing to your future success. Why not

get in touch now and start to exploit exciting opportunities with us?

Welcome to the world of Valora Trade.

Alex Minder

CEO Valora Trade

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Our unique assets for your success

�� Unique network with pan-European

and regional market leadership

providing the most efficient route

to market.

�� Broad and deeply-rooted

knowledge and insights of

international and local market

conditions and trends.

�� Vast access to and long-term

partnerships with all relevant

retailers fostering fast and

maximum results.

�� Excellent reputation for bringing

the best out of brands: Proven

ability to generate profitable

business based on our competence,

flexibility and speed of execution.

�� Passionate people with the highest

level of brand commitment.

�� Integrated and tailor-made

solutions combined with

executional excellence: Our

expertise puts the right

product in the right place at

the right price.

�� Beneficial network synergies and

highly efficient back office services

based on best in class IT-systems,

common processes,

exchanging know-how

and best practices.

Trusted brands and principals who trust usSatisfied partners based on superior results are our top priority. We are proud to have been chosen as a strategic partner to manage a long line of well-known and market-leading brands.

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Integrated value adding solutions for sustainable growth

IT / Business Intelligence

�� Modern IT systems and expertise

as key enablers for business

intelligence and cost-effective

process automation.

�� Enabling forward/backward

integrations with business

partners.

�� Taking full advantage of CRM,

ECR, ERP, WMS.

Market Intelligence

�� Profound expertise in all dimensions.

�� Professional market potential and

performance tracking tools to

ensure effective marketing and

sales decisions.

�� Comprehensive regional and local

market insights.

�� Transparent information sharing with

the principals and trade partners.

Our process oriented end-to-end services along the entire value chain are tailor-

made, adapted to our business partners’ strategies and demands and designed to

achieve superior results. They are the daily proof that we are a substantial and

steady value driver for our business partners, both for the trade and our principals.

Market Intelligence, IT / Business Intelligence, Key Account Management, Category

Management, Marketing and Sales Forces are the key services to drive growth

and the disciplines where we primarily make the difference.

Consumers

Principal

Trade Customers

IT / Business Intelligence

Customer Service

Sales Force

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“The success Ricola has achieved is mainly due to the close co-operation and

mutual trust which Ricola and Valora Trade have established with each other.

Valora Trade always takes the time to discuss Ricola’s strategies and to adapt

them to the market where this makes sense. This not only helps to strengthen

the Ricola brand, it also improves its performance in the market.”Markus Vogt, Head of Sales International, Ricola AG, Switzerland

Marketing / Principal Account Management

�� Day-to-day contacts with principals

to keep marketing plans on track.

�� Specialists for defined categories

and brands with in-depth

understanding of the principals’

parameters.

�� Supporting KAM & Sales Force

with profound trade marketing

expertise and programs.

Key Account Management / Category Management

�� Highly qualified KAM’s with

in-depth market knowledge

and well-established strong

relationships with trade partners.

�� In-depth Category (Management)

know-how.

�� Proven analysis tools and

processes incl. best practices

exchanges.

Sales Force

�� Dedicated experienced local

sales forces with countrywide

shop presence.

�� Ensuring best availability and

maximum product visibility at POS.

�� Distribution and introduction of

new products.

�� Providing impactful in-store

brand activations.

Purchasing & Logistics

Warehousing

Media Buying

Market Intelligence

KAM / Category Management

Co-Packing

Distribution

Marketing / PAM

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Benefit from our profound knowledge and extensive value-added services

�� Unique local market knowledge.

�� Excellent access to the trade.

�� Passionate people with high

levels of brand commitment.

�� Expertise in managing

international brands.

�� Transparent strategic partnership.

�� We make your fixed costs flexible.

�� High quality back office with

low expenses.

�� Cost-efficient technologies

and infrastructures.

�� Cost and know-how synergies

in all aspects due to our size.

�� Result-oriented sales organisation

with maximum sales push.

�� Strong local market expertise.

�� Expertise in activating brands

at POS.

�� High reputation in the market.

�� Qualified sales force with

countrywide presence.

As your reliable partner we provide the most professional route to market with maximum value-added services while you are able to focus on your core competencies and markets as well as enhance your sales and profitability.

Our contribution

Your Benefits

Your Challenges

“We want to expand our brand into new markets yet we do not have

enough local market knowledge as well as having no existing contacts

to relevant retailers.”

Market expansion

“We want to expand our existing business, which we have

managed ourselves so far, especially by increasing our cost

efficiency and profitability.”

Outsourcing

“We want to considerably boost our power of impact in the market, however due to

our size we are limited in our choice of means.”

Growth

In a business environment that demands an ever-increasing level of quality, growth, speed and

efficiency at all levels and where meeting local consumer habits and local requirements become

increasingly important, the old saying “be global, act local” becomes more appropriate every day.

Whatever your current situation, challenges, objectives and strategies are, our extensive value

added services and sound foundation can be determining factors for your future success.

Less complexity

New growth opportunities

Reduced risks

Increased sales

More focus on your core business

Higher profitability

Higher flexibility

Transparency Stronger attention by trade partners

Improved service levels

Stronger impact at POS

Stronger market penetration and market position

Increased cost efficiency Shorter time to market

Strong local market power

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Leveraging our extensive access to the trade for maximum resultsAll Valora Trade subsidiaries are major partners for the retail sectors in respective markets, working closely and effectively with retailers to help them grow their business. Using our broad retail knowledge as a base, we tailor our sales and marketing strategies and adapt tactics to perfectly fit each environment.

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Valora Management AG

Valora Trade

Hofackerstrasse 40

4132 Muttenz

Switzerland

Phone +41 58 789 44 06

Fax +41 61 467 29 48

www.valoratrade.com

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2011