Company Overview

Confidential Material

VALOR is a Strategy Consultancy boutique focused on developing winning strategies for PREMIUM and

LUXURY brands to enter the booming Brazilian market.

VALOR’S partners have executed highly successful projects in a variety of industries across

Brazil and have an in-depth knowledge of the Brazilian market, its opportunities and specificities.

VALOR PARTNERS WITH CLIENTS WHO…

Have global luxury and premium lifestyle brands and are committed to entering or expanding into new and emerging markets;

Have built local gems and are looking to expand to new geographic and demographic markets;

Mass Marketers who are looking to extend their brand or company franchise to more premium categories.

A PREVIEW OF OUR CAPABILITIES Ms. Vaalor brings more than 20 years experience in Luxury and Premium

Apparel Industries focusing in developing entry and growth strategies for international brands (Calvin Klein, Ives Saint Laurent, Pierre Cardin and Oshkosh B’gosh) in the Brazilian market.

She was the Marketing Manager for Dillard’s – one of the top department store in Brazil being responsible for the management of marketing and sales (apparel, shoes and accessories), Managing Director for the Brazilian market for Polo Ralph Lauren where she was responsible for defining the company’s entry strategy including retail start-ups & implementation.

She is Advisory Consultant for Valor Luxury Lab, which is a luxury consulting company that offers retail strategy for brands such as, Emilio Pucci, Kenzo, Perry Ellis Intl, Nautica Intl, Lacoste, Richards

Undergraduate degree in Business Administration (Luzwell-Brazil), and post-Graduate degree in Retail.

Luz Luz Vaalor Vaalor

Business Strategy development for Polo Ralph Lauren’s international brand launch in Brazil including marketing, sales, sourcing and financial plans. Star-up project and business management for Sao Paulo Alpargatas S.A. Country Licensee. The company was able to grow an existing product line by 93% compared to the previous year, and capture 25% market share with a new product launch after the initial 3 months.

Structuring of a start-up project, which encompassed market assessment, opportunity identification, positioning & product offering specification, manufacturing & sourcing selection, and partnership agreements, to launch a apparel brand Oshkosh B’gosh in the brazilian market.

Structuring of a new concept - “shop-in-shop” - to launch a portfolio of premium and luxury brands inside Dillard’s Department Store in Brazil. Responsible for brands and sourcing selection, negotiations, partnership agreements, shop format and product line selection to launch the new concept in the Brazilian market.

Entry investment project in Brazil for Nautica Intl. The project evaluated the competitive and regulatory environment, distribution channel structure, consumer trends and starting relationship with investors’ community in Brazil;

EXAMPLE OF OUR WORK

Vast experience in executing highly successful strategies in Brazil including opportunity identification, entry strategy definition and implementation;Deep understanding of the Brazilian market dynamics, its culture, and idiosyncrasies;Relationship with high-end / luxury shopping malls / venues in Brazil, which can be later used to help secure preferred locations;Connection with top PR agencies, fashion and beauty editors, international & local magazines;Relationship with investors’ community in Brazil;

IN SUMMARY, VALOR BRINGS TO THE TABLE…

www.luxurylab.com.brContact information

Luz Vaalor luz@luxurylab.com.br

+55 11 36679889 (ph-fax.)/ + 55 11 970281889 (cell)