Valley Medical Center Foundation 3-6-12
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Transcript of Valley Medical Center Foundation 3-6-12
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How to make a big splash with social media
Chris Wilder, Executive Director
Valley Medical Center Foundation
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Valley Medical Center
1876
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Valley Medical Center
1935
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Valley Medical Center
1960
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Valley Medical Center
1999
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“Dedicated to the health of the whole community”
VMC is the among the finest hospitals in Silicon Valley
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The situation: Replace VMC or LOSE VMC.
All California hospitals must be able to withstand an 8.0 quake by 2013 or be shut down.
VMC replaced ½ its seismically outdated beds in 1999, built a new outpatient building 2005-2008, but had NO MONEY for the other 270 beds needed.
Price tag: $800,000,000.
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4/08: Public Opinion Polling – can we win a ballot measure for a tax hike with 2/3 of the vote?
Maybe, if: The economy doesn’t get worse The ballot isn’t too long We run a really great campaign ($$$) Opposition is nonexistent
…so not bloody likely, but we have to play anyway.
6/08: Measure A was born. Game on.
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Step 1: Blogger meets Constant Contact
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Chris’s totally subjective idea on how to blog and CC correctly (oh – and it works)
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Step 3: stay current to stay relevant
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Step 4: Text is so “last century”.
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Step 5: when others tell your story, re-tell it!
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…right up to the last week…
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November 4, 7:01 pm…
78%
Measure A WINS!
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1/12/09 2323
Next up: Capitalize on our new-found fame(public knows us now, hospital staff grateful for our work…)
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If you get paid to say nice things about your agency, find folks who don’t and use them!
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When others tell your story, retell it!
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Social media cannot exist on its own…
50 presentations in 30 days to department meetings, staff gatherings, Q n’ A…
Lots of 1:1 communication using the “telephone” or “face to face” (different than Facebook)
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…and lunch cannot be served through social media. Yet.
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Facebook and Twitter. Kid stuff?
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How I use twitter
33
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So, what’s the ROI here?
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“Chris keeps me in the loop with goings-on at VMC through his constant updates, so when we wanted to partner with a local hospital, I thought of VMC first.”
- Ned Finkle, VP Strategic Marketing, NVIDIA
“Chris, you are the heart and soul of Valley Medical Center.”
- Hon. Liz Kniss, President, Santa Clara County Board of Supervisors
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Chris; Having almost lost my daughter to MRSA I know first hand about the problem of infections in hospitals. It's nice to know that VMC is on the top of the problem. Lou
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Why you have to do this…
You are not in complete control of your message anymore
You are no longer believable You need a seat at the table There is no going backward…this is how people
communicate now.
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It doesn’t even take that much time…
iMovie, hi-def camera, obnoxious executive director
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Thank you for your kind attention!
www.vmcfoundation.org
www.wildersideofhealth.blogspot.com
408-885-5201