global Market reSearch SolutionS

Valient Solutions Market Research • Phone 1.585.227.2600 • www.valientsolutions.com • info@valientsolutions.com

Quantitative ResearchValient Solutions’ quantitative research solutions include in-person, online, telephone and mail surveys. These cost-effective data collection methodologies are often used for customer satisfaction, product concept testing, advertising effectiveness & brand equity measurement and other ad-hoc and longitudinal tracking research studies. These surveys can be programmed in over 60 different languages and deployed in over 200+ different countries around the world. We also offer telephone-based interactive voice response (IVR), kiosk-based point of sale/service surveys and advanced analytics-based surveys including conjoint, MaxDiff, TURF and predictive analytics-based projects. Surveys can be conducted with any audience including consumer, business-to-business, specialty groups and decision maker audiences.

Qualitative ResearchValient Solutions’ qualitative research solutions include in-depth interviews (IDI), in-person product clinics, focus groups, online focus groups, online bulletin boards, mystery shopping and ethnographical-based research. These cost-effective data collection methodologies are often used for product concept & evaluation testing, advertising effectiveness measurement, package testing, taste tests, ride-and-drive vehicle evaluations, point of sale/service performance measurement and in-home lifestyle evaluations. These services can be utilized in over 60 different languages and deployed in over 200+ different countries around the world. Qualitative research can be conducted with any audience including consumer, business-to-business, specialty groups and decision maker audiences.

Advanced AnalyticsValient Solutions’ advanced analytics methodologies include hierarchical Bayesian conjoint analysis, market simulators, MaxDiff, cluster analysis, vAdInsights advertising & brand testing, market & customer segmentation, laddering, perceptual mapping, text mining and social media monitoring. Our research scientists work closely with our global clients to develop innovative multivariate solutions for over 30 industries and hundreds of product & service categories.

Shopper InsightHelping our clients understand shopper attitudes, preferences and future purchase intentions is crucial for success. Valient Solutions uses advanced analytical tools and innovative segmentation strategies to provide our clients with deep insight beyond the collected data to uncover valuable buyer intention, brand preference, pricing sensitivity and product usage trends. Our experience includes shoppers in several retail channels including grocery, convenience, consumer electronics, furniture, home improvement, online retail, travel, apparel, consumer products, department stores and other various retail channels.

Valient Poll™ Omnibus ServicesValient Solutions’ complete suite of Valient Poll online omnibus products cover nineteen countries around the world. Powered by a robust international online consumer panel and enriched by our specialized expertise in market research survey design and in-depth analysis, this tool provides our valued clients with a truly cost-effective research solution. Our clients can obtain rapid-response data from adults within the general population and from targeted consumer audiences typically in less than one week. The online omnibus is a population representative and shared cost survey that we conduct at weekly intervals. Clients subscribe on a per-question cost basis, and all survey results are confidential. For each wave of the weekly or twice weekly Valient Poll omnibus service, a minimum of three questions and maximum of ten questions can be included. In addition, omnibus questions can contain simple skip patterns and piping logic. Graphics, images and videos can be included for a nominal charge. The Valient Poll omnibus service include survey question design, extensive data tables including a broad range of demographics in MS Excel, executive summary in MS Word compiled by senior market research experts and translation services for open end responses and all non-English omnibus services available for a nominal fee.

Customer Satisfaction, Loyalty & WinbackValient Solutions conducts quality and customer satisfaction benchmarking research based on survey responses from millions of consumers and business decision makers worldwide. This voice of the customer market intelligence is generated by translating survey responses from consumers and businesses into insightful reports that help our customers improve their customer satisfac-tion. We provide proprietary research tracking programs that focus on customers’ satisfaction with product and/or service quality, sales & service satisfaction, retail experience and their willingness to recommend a brand, product, service or company. This intelligence information and analysis helps our clients better understand their strengths and weaknesses from a customer viewpoint, determine and measure customer loyalty and retention behavior, understand the competitive landscape and allow marketers to fine tune their strategies based upon fact driven insights. This information can be collected from Internet, mail or telelphone-based surveys or mystery shopping.

Advertising Testing & EffectivenessValient Solutions offers innovative market research solutions to measure the effectiveness of advertising including print, television, radio, Internet, events and mobile device based advertisements. Our proprietary research techniques are designed to test and measure our client’s advertising and marketing campaign effectiveness at each stage of the creative continuum – from ideation, to concept, to copy testing, to in-market evaluation and long term longitudinal tracking. A common element of these studies is the measurement of a brand, product or service’s connection to its customers. Our research includes pre & post-advertisement testing, longitudinal advertising & brand equity tracking studies, sponsorship return-on-investment measurement, brand equity & loyalty measurement, copy & imagery testing, brand name & tagline testing, in market assessments and communications evaluations. We provide deep insights into consumer and business media consumption and usage habits, customer satisfaction, attitudes and preferences and advertising awareness. Our studies frequently focus on gaining insights from targeted consumer groups, grocery and retail shoppers, retail businesses, commercial & industrial business owners and other key target groups.

Brand EquityValient Solutions’ brand equity research measures a brand’s value and strength by utilizing primary market research to benchmark brands against competitive brands. Our brand equity research includes preliminary brand benchmark research, qualitative re-search and quantitative research. The process starts with a thorough examination of the current brand equity landscape including existing brand architecture of both our client and competitive brands. This process often includes conducting internal client inter-views with client management, field sales, product development and customer service staff. The next phase involves in-depth qualitative depth interviews among a small sample of clients/customers and those loyal to competitor brands. The final phase involves quantitative research of current clients and prospective clients to measure brand awareness, brand image associations, differentiating strength & perceived differences between competing brands, brand loyalty & switching likelihood and current brand confidence levels.

Product & Concept TestingValient Solutions’ product and concept testing research identifies potentially successful new products early on, so that your company can focus research and development resources and marketing resources on concepts with the greatest probability of consumer & business decision maker acceptance. Our product & concept testing systems can also be used for new service concepts, new customer experiences and new product positioning concepts. Valient Solutions’ online quantitative choice modeling system can determine the optimal mix of new product/service concept variables or elements. Once the variables are defined, choice mod-eling is used to determine optimal combinations of the variables. Target-audience consumers are asked to rate the degree to which various combinations of the variables create interest in buying the brand or product/service. Each respondent usually sees multiple scenarios or combinations of variables. Choice modeling algorithms derive the potential selling value of all possible combinations including interactive effects among the variables. Product & concept testing typically involves the following variables -- trial interest, unaided purchase intent, aided purchase intent, uniqueness, frequency of purchase and product image projection.

Demographic & Geographic TestingValient Solutions’ demographic and geo-targeted research solutions offer the ability to reach low incidence populations by age, gender, ethnicity, household income, household size, employment, relationship status, product ownership & preference and geographic location down to the Zip Code and postal code level. Utilizing the latest Internet, telephone and mail-based primary market research data collection, we deliver solid, fact-driven insights on major trends on a local, regional, national and international basis.

Valient SolutionS Market reSearch induStry coVerageAdvertisingAgricultural ProductsApparelAutomotive & TransportationBusiness ProductsBusiness ServicesConstructionConsumer Packaged GoodsConsumer ProductsConsumer ServicesEducationEnergy & PetroleumFinancial ServicesGovernment & Public AffairsHealthcare

Industrial ProductsMass TransitMedia & EntertainmentNon-ProfitPublic RelationsReal EstateRestaurantsRetailShipping & FreightSportsTechnologyTelecommunicationsTravel, Tourism & HospitalityUtilities & Power Generation

470 Long Pond Road, Suite 270 Rochester, New York USA 14612 Phone: 1.585.227.2600 Website: www.valientsolutions.com Email: info@valientsolutions.com

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