Validating, Promoting, & Validating, Promoting, & PublishingPublishing

Your Web SiteYour Web Site

Writing For the Web

The Internet Writer’s Handbook 2/e

The Internet Writer’s Handbook 2/e

Contents

Testing and validating Helping search engines Publishing

Testing & ValidatingTesting & Validating

The Internet Writer’s Handbook 2/e

Test in Various Browsers & Resolutions

Browsers• Internet Explorer

• Netscape

Monitor resolutions• 640x480

• 800x600

• 1024x768

The Internet Writer’s Handbook 2/e

Sites With Validation, Testing, Promotion Tools

Bobby NetMechanic Web Site Garage Dr. HTML

Helping Search EnginesHelping Search Engines

The Internet Writer’s Handbook 2/e

Places for Keywords

META keyword tag META description tag TITLE

The Internet Writer’s Handbook 2/e

Other Places for Keywords

First part of body copy Domain name Headings (H1, H2 etc) ALT tags

The Internet Writer’s Handbook 2/e

Ways to Promote Your Site

Post notes to listservs or newsgroups. Send notes to Webmasters of similar

sites. Put URL on stationery or card. Advertise.

The Internet Writer’s Handbook 2/e

Submit Your URL to Search Engines

Most search engines have a link: ADD URL

PublishingPublishing

The Internet Writer’s Handbook 2/e

Publishing a Web Site

YOUR COMPUTER

WEB SERVER CONNECTED TO

INTERNET

WORLD WIDE WEB

The Internet Writer’s Handbook 2/e

Publishing a Web Page

You create a Web page.

You send the Web page files to a Web server. Your pages have unique URL addresses.

Users use the URL to go to the Web address. Their browsers display the page.

The Internet Writer’s Handbook 2/e

Files

You must send • All the .HTM files

• Graphic files

The Internet Writer’s Handbook 2/e

Publishing a Web Site

Some Web editors publish directly by moving all Web files to the Web server.

FTP programs can move Web files from your computer to the server.

All files must be in a WWW directory.

The Internet Writer’s Handbook 2/e