Valeria maltoni sales acceleration summit 2014-light template
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#SalesSummit | @ConversationAge How content creates value, delivers business impact Valeria Maltoni
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Content is the Currency of the social Web. Good Content is intentional, relevant, and delivers business impact. To implement content within digital/social strategy successfully, marketers need to become content creators. As publishers, brands quickly discover that content that works goes beyond grabbing attention, long the focus of branding, to delivering experiences. Learn how to keep content relevant by developing a clear content marketing framework to address the right people at the right time, wherever they happen to be – in real time and over time.
Transcript of Valeria maltoni sales acceleration summit 2014-light template
#SalesSummit | @ConversationAge
How content creates value, delivers business impact
Valeria Maltoni
#SalesSummit | @ConversationAge
Without digital content, neither customers nor search engines
will be able to engage with brands online.
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Content is the Currency of the social Web. Good Content is intentional, relevant, and
delivers business impact. ”“
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60.3%
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Source: Altimeter Group, 2012
What it takes:
12 content types
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1. Establish Credibility
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Take away: make it easy
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2. Give Concrete Reasons to Care
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Take away: make it about them
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3. Provide a Path Forward
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Take away: builds confidence
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ITERATIVEIMPROVEMENT
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#SalesSummit | @ConversationAge
How content creates value, delivers business impact
http://www.pmdigital.com/@pmdigital
