Valentine’s Day Advertising Tips and Marketing Ideas
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21-Oct-2014 -
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Transcript of Valentine’s Day Advertising Tips and Marketing Ideas
Valentine’s Day Advertising and Marketing Tips
Proven Valentine’s Day Marketing Ideas For the Average Business
This is a quick Small Business Marketing Idea
provided by one of our Speakers for Business and Top Business Coaches Nathaneal Mohr.
Valentine’s Day Advertising and Marketing Tips
Okay, it's great when businesses that sell jewelry, spa packages, meals (such as restaurants) etc..get
a boost in sales during Valentine's Day.
But what about the rest of the businesses that don't normally get a bump in sales because
of this special day…
Valentine’s Day Advertising and Marketing Tips
Do we have to stand and silently hope that more business will just magically come our way?...
Or, is there a way to take a little more control over our future profit and take advantage Valentine's Day
as an impending event that also gives us a nice little bump in profit.
Valentine’s Day Advertising and Marketing Tips
Remember, part of great Marketing is the art of getting and keeping the most profitable customers attention and trust while creating opportunities for
them to make sense in buying today instead of tomorrow.
Let's Put our Marketing Thinking Cap on.
Valentine’s Day Advertising and Marketing Tips
If we want our customers to buy from us sooner than later, we first need to give them reasons to do
that right.
You can do this for yourself by thinking through a couple of questions.
What do my products and services do for my customers or clients?
Write those things down.
Valentine’s Day Advertising and Marketing Tips
Then ask that question again about what you just wrote down, and then one more time with what you
wrote down the second time.
Yep, ask yourself that question a total of three times.
What it will do when thought through is bring to the surface some key benefits that are
going to become the main focus of our marketing message.
Valentine’s Day Advertising and Marketing Tips
Then You want to ask yourself:
Why would my customers or clients want to give this
away as a gift and if so, why on valentines day?
Why would my customers or clients want to use this to assist them in creating a experience
for their Valentines day?
Valentine’s Day Advertising and Marketing Tips
Be playful with your message, have fun.
Remember, if it's not really that practical of a Valentine's day message, you can be silly and
entertaining and accomplish a profitable bump in sales
simply because its a Valentine's day message that kept your prospects
attention long enough to get them to buy.
Valentine’s Day Advertising and Marketing Tips
Then look at your margins.
Can you give something away? Maybe a dozen roses delivered to their sweetheart if they
buy before Valentine's Day.
If you can't find anything creative to say to get your prospects attention, just be
real and say something like:
Valentine’s Day Advertising and Marketing Tips
Get yourself, your family or business the practical gift of (fill in the blank with your business here) and
get a dozen roses delivered to your Valentines home absolutely free.
Some companies that have been taking advantage of our business coaching have been doing this
bonus concept of the gift (for their lost prospects,
reactivating old clients etc...) for years and loving the results.