Valens Brochure New English September 2016

-Only Ingredients With Value-

front cover

Campbell Family ‘15

In Latin “Valens” means: Strong, Powerful & Healthy

“Over the past 30 years I have seen a tremendous change in the way we treat and feed our pets. As members of the family, we

want the best for our pets, and with this in mind our team at Valens Pet Nutrition has developed a unique line of innovative

recipes. We believe that Valens diets reflect the most significant nutritional and technological advances made in pet food to

date. Made in Canada, with locally and regionally sourced ingredients, we believe you will be as proud as we are to offer your beloved companions the very best of what Canadian pet

food can be.”

Mike Campbell

President Valens Pet Nutrition

inside front cover

Purpose

Valens Pet Nutrition is a family-owned Canadian company based in British Columbia’s Fraser Valley and Woodstock Ontario.

We believe our pets should be fed diets with high fresh meat inclusions consistent with their evolutionary digestive capabilities, and are committed to creating and supplying only fresh, natural, wholesome and nutritionally balanced cat and dog food meals in healthy, innovative recipes.

As pet owners ourselves, we have sought to perfect the preparation of pet food. Through research we have gone to the next level in formulation and culinary performance by enhancing our grain free, fresh meat recipes with Vita Cube, Valens proprietary freeze dried pure meat cubes, to achieve a Canadian first and make a global contribution to companion animal nutrition and wellness.

We start our recipe formulation with the belief that dogs and cats should be nourished in a manner consistent with their

nutritional needs and evolutionary digestive capabilities, and combine this belief with current advances in nutritional science that provide evidence that our pets are intended to eat meat-rich, grain-free diets consistent with their ancestral guidelines.

We also recognize that dogs are not wolves and function differently as companion animals in today’s society and have

therefore adjusted our recipes for the modern dog.

We include only ingredients in our recipes that directly benefit your animal’s nutrition. These ingredients must meet the quality of foods that go on our own dinner plate before they are approved to go in the bag. This means we allow only fresh, whole ingredients and natural supplements in Valens. All of our ingredients must play an active role in your pet’s nutrition, and for that reason there are absolutely no artificial preservatives,

colors or flavours in any of our recipes.

- Scientifically Sound -

- Only Ingredients with Value -

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Valens is a fusion diet that we call FD+K (Freeze-dry + Kibble), which effectively combines the ease and simplicity of feeding what kibble offers, with the aroma and high palatability of raw meat that dogs and cats instinctually crave.

Each of our recipes is paired with a freeze-dry inclusion that we call our Vita-Cube, to both complement the diet and increase its nutritional value.

Freeze-drying is a process of food preservation that only removes the water content from the meat through the process of sublimation, resulting in the most naturally preserved product possible. Removing only the water keeps the cell wall of the meat intact resulting in a food that retains its natural aroma, taste, color, shape and size, while preserving its inherent phytonutrients that include vitamins, minerals, amino acids and enzymes.

Our FD+K fusion provides you with the security and confidence that your pet is receiving natural, preservative-free, value-added recipes that nourish them naturally.

Fusion DIET FD+K

We source all of our fresh de-boned meats from our network of trusted, local and regional farmers and fishermen in Canada.

All our fresh meats are never frozen and transported under refrigerated strict chain-of-custody conditions to ensure the

highest food safety, freshness and nutrient values possible.

Freeze-dried cubes of meat, the Valens Vita Cube, are combined with the kibble to achieve an innovative nutritional formulation

that is a Canadian first and a global contribution to pet nutrition.

To complement the fresh meats and Vita Cube additions, we add whole fruits and vegetables from the Okanagan

and Fraser Valleys. Because all our recipes are grain free, we include delicious sweet potatoes as a source of low glycemic

carbohydrates.

We complete our Valens meals by adding health-boosting botanicals and micro-nutrients that contribute to a shiny coat,

healthy joints, excellent brain function and fresh breath.

Local Ingredients

At Valens we have an ongoing commitment to your pet’s health, safety and well-being, so our cooking process is a critical component of ensuring wholesome, satisfying meal preparation.

Our recipes are made exclusively in beautiful British Columbia’s newest pet food facility in the Fraser Valley that is certified under the Global Food Safety Initiative (GFSI) as being a level-3 SQF facility.

We steam cook our recipes in small batches through extrusion technology at exactly 90 degrees for maximum food safety and quality control, to retain all the satisfying flavor and nutrition your pet desires.

We practice a strict “Hold and Test” policy on all of our products to ensure every batch meets our strictest quality guidelines, as well as your family’s and pet’s highest expectations for food safety.

recipe preparation

ANALYSIS

Turkey & Salmon- Made With -

Bag Size 3kg / 6kg

Crude protein (min) 30%Crude fat (min) 18%

Crude fibre (max) 5.0%Moisture (max) 10%

Calcium (min) 1.4%Omega 6 (min) 2.9%Omega 3 (min) 2.3% Energy (ME) 3600 kcal/kg

Every small breed is special and requires more or less food depending on their activity level and adult weight. Check

our website for a detailed feeding guide when you get started. Use our daily

recommendations as an initial guide and adjust accordingly. Split our daily

recommendations to feed twice and always remember to give your pet fresh water.

Feeding guidelines IngredientsFresh deboned turkey, fresh deboned salmon,

turkey meal, salmon meal, turkey liver, peas, sweet potatoes, freeze dried salmon, flaxseed, chicken fat (preserved with mixed tocopherols and citric acid),

tomato pomace, pea protein, natural flavour, cod liver, salt, yeast culture, dried Saccharomyces cerevisiae

fermentation extract, chicory root extract, potassium chloride, kelp meal, L-carnitine, blueberries, carob,

cranberries, ginger root, apples, dried Lactobacillus fermentation extract, yeast extract, elderberries extract,

rosemary extract, thyme extract, Yucca Schidigera extract, carrots, spinach, pumpkins, dehydrated

Lactobacillus acidophilus fermentation product, dehydrated Lactobacillus casei fermentation product,

dehydrated Bifidobacterium bifidum thermophilum fermentation product, dehydrated Streptococcus

faecium fermentation product, glucosamine, chondroitin, zinc sulphate, ferrous sulphate, vitamin E, zinc proteinate, iron proteinate, niacinamide, calcium

pantothenate, copper sulphate, manganous oxide, vitamin A, copper proteinate, riboflavin, thiamine

mononitrate, manganese proteinate, pyridoxine hydrochloride, vitamin D3, calcium iodate, folic acid,

sodium selenite, vitamin B12, green tea extract, turmeric root, fennel, paprika, cayenne.

WILD SALMO

N

FRE

EZE DRIED

2+ Walks/Day 1 Walk/day

KG CUPS/DAY CUPS/DAY

2 1/3 C 1/3 C

5 3/4 C 2/3 C

10 1 2/3 C 1 1/4 C

15 1 3/4 C 1 2/3 C

20 2 1/4 C 1 3/4 C

Salmon & Cod- Made With -

ANALYSIS

FISHER

Bag Size 6kg / 11.34kg

Crude protein (min) 30%Crude fat (min) 16%

Crude fibre (max) 5.0%Moisture (max) 10%


IngredientsFresh pacific salmon, fresh pacific cod, salmon meal, ocean whitefish meal, peas, sweet potatoes, freeze dried pacific cod, flaxseed, salmon oil (preserved with mixed tocopherols and citric acid), tomato pomace, natural flavour, cod liver, salt, calcium carbonate, yeast culture, dried Saccharomyces cerevisiae fermentation extract, chicory root extract, kelp meal, L-carnitine, blueberries, carob, cranberries, ginger root, apples, dried Lactobacillus fermentation extract, yeast extract, elderberries extract, rosemary extract, thyme extract, Yucca Schidigera extract, carrots, spinach, pumpkins, dehydrated Lactobacillus acidophilus fermentation product, dehydrated Lactobacillus casei fermentation product, dehydrated Bifidobacterium bifidum thermophilum fermentation product, dehydrated Streptococcus faecium fermentation product, glucosamine, chondroitin, zinc sulphate, ferrous sulphate, vitamin E, zinc proteinate, iron proteinate, niacinamide, calcium pantothenate, copper sulphate, manganous oxide, vitamin A, copper proteinate, riboflavin, thiamine mononitrate, manganese proteinate, pyridoxine hydrochloride, vitamin D3, calcium iodate, folic acid, sodium selenite, vitamin B12, green tea extract, turmeric root, fennel, paprika, cayenne.

Every dog is special and may require less or more food depending on their activity level and age. Use our daily recommendations as an initial guide and adjust accordingly. Split our daily recommendations to feed twice daily and always remember to give your dog cold fresh water.

Feeding guidelines

WILD COD

FRE

EZE DRIED

2+ Walks/Day 1 Walk/Day


2 1/3 1/3

5 3/4 1/2

10 1 1/4 1

20 2 1 1/2

30 3 2

40 3 2/3 2 1/2

50 4 1/4 2 3/4

60 5 3 1/4

CHICKEN

FRE

EZE DRIED

Feeding guidelines IngredientsFresh deboned chicken, fresh deboned turkey, chicken

meal, turkey meal, chicken liver, turkey liver, peas, sweet potatoes, freeze dried chicken, flaxseed, chicken fat (preserved with mixed tocopherols and citric acid), tomato pomace, pea protein, natural flavour, cod liver,

salt, yeast culture, dried Saccharomyces cerevisiae fermentation extract, chicory root extract, potassium

chloride, kelp meal, L-carnitine, blueberries, carob, cranberries, ginger root, apples, dried Lactobacillus

fermentation extract, yeast extract, elderberries extract, rosemary extract, thyme extract, Yucca Schidigera

extract, carrots, spinach, pumpkins, dehydrated Lactobacillus acidophilus fermentation product,

dehydrated Lactobacillus casei fermentation product, dehydrated Bifidobacterium bifidum thermophilum

fermentation product, dehydrated Streptococcus faecium fermentation product, glucosamine,

chondroitin, zinc sulphate, ferrous sulphate, vitamin E, zinc proteinate, iron proteinate, niacinamide, calcium

pantothenate, copper sulphate, manganous oxide, vitamin A, copper proteinate, riboflavin, thiamine

mononitrate, manganese proteinate, pyridoxine hydrochloride, vitamin D3, calcium iodate, folic acid,

sodium selenite, vitamin B12, green tea extract, turmeric root, fennel, paprika, cayenne.

FARMERChicken & Turkey

- Made With -

Bag Size 6kg / 11.34kg

ANALYSISCrude protein (min) 30%

Crude fat (min) 18%Crude fibre (max) 5.0%

Moisture (max) 10%


Every dog is special and may require less or more food depending on their activity level

and age. Use our daily recommendations as an initial guide and adjust accordingly. Split our daily recommendations to feed

twice daily and always remember to give your dog cold fresh water.

2+ Walks/Day

BEEF LIVER

FRE

EZE DRIED

IngredientsFresh deboned lamb, fresh deboned beef, fresh deboned boar, fresh deboned bison, lamb meal, porcine meal, lamb liver, beef liver, boar liver, peas, sweet potatoes, pea protein, freeze dried beef liver, flaxseed, porcine fat (preserved with mixed tocopherols and citric acid), natural flavour, dicalcium phosphate, tomato pomace, cod liver, calcium carbonate, salt, yeast culture, potassium chloride, dried Saccharomyces cerevisiae fermentation extract, choline chloride, chicory root extract, kelp meal, L-carnitine, blueberries, carob, cranberries, ginger root, apples, dried Lactobacillus fermentation extract, yeast extract, elderberries extract, rosemary extract, thyme extract, Yucca Schidigera extract, carrots, spinach, pumpkins, dehydrated Lactobacillus acidophilus fermentation product, dehydrated Lactobacillus casei fermentation product, dehydrated Bifidobacterium bifidum thermophilum fermentation product, dehydrated Streptococcus faecium fermentation product, glucosamine, chondroitin, zinc sulphate, ferrous sulphate, vitamin E, zinc proteinate, iron proteinate, niacinamide, calcium pantothenate, copper sulphate, manganous oxide, vitamin A, copper proteinate, riboflavin, thiamine mononitrate, manganese proteinate, pyridoxine hydrochloride, vitamin D3, calcium iodate, folic acid, sodium selenite, vitamin B12, green tea extract, turmeric root, fennel, paprika, cayenne.

Feeding guidelines

PASTURE- Made With -

Lamb, Bison, Boar & BeefBag Size 6kg / 11.34kg



Moisture (max) 10%


Every dog is special and may require less or more food depending on their activity level and age. Use our daily recommendations as an initial guide and adjust accordingly. Split our daily recommendations to feed twice daily and always remember to give your dog cold fresh water.

2+ Walks/Day 1 Walk/Day


2 1/3 1/3

5 3/4 1/2

10 1 1/4 1

20 2 1 1/2

30 3 2

40 3 2/3 2 1/2

50 4 1/3 2 3/4

60 5 3 1/4

KITTENTurkey & Salmon

- Made With -

Bag Size 1.36kg / 3kg

Feeding guidelines IngredientsFresh deboned turkey, fresh salmon, turkey meal, salmon

meal, turkey liver, peas, sweet potatoes, eggs, freeze dried salmon, chicken fat (preserved with mixed tocopherols

and citric acid), tomato pomace, flaxseed, natural flavour, cod liver, salt, yeast culture, potassium chloride, L-lysine,

DL-methionine, choline chloride, dried Saccharomyces cerevisiae fermentation extract, choline chloride, chicory

root extract, beet extract, L-tryptophan, kelp meal, sodium bisulfate, taurine, L-carnitine, blueberries, carob,

cranberries, ginger root, apples, dried Lactobacillus fermentation extract, yeast extract, elderberries extract, cranberry extract, rosemary extract, chamomile flowers,

thyme extract, Yucca Schidigera extract, valerian root, carrots, spinach, pumpkins, dehydrated Lactobacillus

acidophilus fermentation product, dehydrated Lactobacillus casei fermentation product, dehydrated Bifidobacterium bifidum thermophilum fermentation

product, dehydrated Streptococcus faecium fermentation product, niacinamide, zinc sulphate, ferrous sulphate,

zinc proteinate, iron proteinate, vitamin E, calcium pantothenate, thiamine mononitrate, copper sulphate,

pyridoxine hydrochloride, riboflavin, vitamin A, menadione sodium bisulfate complex (source of vitamin K activity), manganous oxide, vitamin D3, manganese proteinate,

calcium iodate, folic acid, sodium selenite, biotin, vitamin B12, green tea extract, turmeric root, fennel, paprika,

cayenne.



Moisture (max) 10%

Calcium (min) 1.4%Omega 6 (min) 2.4%Omega 3 (min) 1.6%Energy (ME) 3800 kcal/kg

Every kitten is special and may require less or more food depending on their activity level and age. Use our daily recommendations as an initial guide and adjust accordingly. Split our daily recommendations to feed twice daily and always remember to give your kitten cold fresh water.

WILD SALMO

N

FRE

EZE DRIED

INDOORChicken & Salmon

- Made With -


IngredientsFresh deboned chicken, fresh salmon, chicken meal, salmon meal, chicken liver, peas, sweet potatoes, freeze dried salmon, flaxseed, tomato pomace, natural flavour, cod liver, salt, pea protein, calcium carbonate, yeast culture, L-lysine, DL-methionine, potassium chloride, choline chloride, dried Saccharomyces cerevisiae fermentation extract, choline chloride, chicory root extract, beet extract, L-tryptophan, kelp meal, sodium bisulfate, taurine, L-carnitine, blueberries, carob, cranberries, ginger root, apples, dried Lactobacillus fermentation extract, yeast extract, elderberries extract, cranberry extract, rosemary extract, chamomile flowers, thyme extract, Yucca Schidigera extract, valerian root, carrots, spinach, pumpkins, dehydrated Lactobacillus acidophilus fermentation product, dehydrated Lactobacillus casei fermentation product, dehydrated Bifidobacterium bifidum thermophilum fermentation product, dehydrated Streptococcus faecium fermentation product, niacinamide, zinc sulphate, ferrous sulphate, zinc proteinate, iron proteinate, vitamin E, calcium pantothenate, thiamine mononitrate, copper sulphate, pyridoxine hydrochloride, riboflavin, vitamin A, menadione sodium bisulfate complex (source of vitamin K activity), manganous oxide, vitamin D3, manganese proteinate, calcium iodate, folic acid, sodium selenite, biotin, vitamin B12, green tea extract, turmeric root, fennel, paprika, cayenne.

Feeding guidelines



Moisture (max) 10%


Every cat is special and may require less or more food depending on their activity level and age. Use our daily recommendations as an initial guide and adjust accordingly. Split our daily recommendations to feed twice daily and always remember to give your cat cold fresh water.

WILD SALMO

N

FRE

EZE DRIED

Less Active Active


2 1/3 1/3

3 3/8 3/8

4 1/2 1/2

5 1/2 5/8

6 5/8 2/3

8 2/3 3/4

10 3/4 1

12 1 1 1/8

FISHERSalmon & Cod

- Made With -


Feeding guidelines IngredientsFresh pacific salmon, fresh pacific cod, salmon meal, ocean whitefish meal, peas, sweet potatoes, flaxseed, freeze dried

pacific cod, salmon oil (preserved with mixed tocopherols and citric acid), eggs, tomato pomace, natural flavour,

cod liver, salt, yeast culture, L-lysine, DL-methionine, potassium chloride, choline chloride, dried Saccharomyces

cerevisiae fermentation extract, chicory root extract, beet extract, L-tryptophan, kelp meal, sodium bisulfate,

taurine, L-carnitine, blueberries, carob, cranberries, ginger root, apples, dried Lactobacillus fermentation extract, yeast extract, elderberries extract, cranberry extract, rosemary extract, chamomile flowers, thyme

extract, Yucca Schidigera extract, valerian root, carrots, spinach, pumpkins, dehydrated Lactobacillus acidophilus

fermentation product, dehydrated Lactobacillus casei fermentation product, dehydrated Bifidobacterium

bifidum thermophilum fermentation product, dehydrated Streptococcus faecium fermentation product, niacinamide,

zinc sulphate, ferrous sulphate, zinc proteinate, iron proteinate, vitamin E, calcium pantothenate, thiamine

mononitrate, copper sulphate, pyridoxine hydrochloride, riboflavin, vitamin A, menadione sodium bisulfate complex

(source of vitamin K activity), manganous oxide, vitamin D3, manganese proteinate, calcium iodate, folic acid,

sodium selenite, biotin, vitamin B12, green tea extract, turmeric root, fennel, paprika, cayenne.



Moisture (max) 10%


Every cat is special and may require less or more food depending on their activity level

and age. Use our daily recommendations as an initial guide and adjust accordingly. Split our daily recommendations to feed

twice daily and always remember to give your cat cold fresh water.

WILD COD

FRE

EZE DRIED

FARMERTurkey & Chicken

- Made With -


IngredientsFresh deboned chicken, fresh deboned turkey, chicken meal, turkey meal, chicken liver, turkey liver, peas, eggs, sweet potatoes, freeze dried chicken, chicken fat (preserved with mixed tocopherols and citric acid), tomato pomace, natural flavour, cod liver, flaxseed, pea protein, salt, yeast culture, L-lysine, DL-methionine, potassium chloride, choline chloride, dried Saccharomyces cerevisiae fermentation extract, chicory root extract, beet extract, L-tryptophan, kelp meal, sodium bisulfate, taurine, L-carnitine, blueberries, carob, cranberries, ginger root, apples, dried Lactobacillus fermentation extract, yeast extract, elderberries extract, cranberry extract, rosemary extract, chamomile flowers, thyme extract, Yucca Schidigera extract, valerian root, carrots, spinach, pumpkins, dehydrated Lactobacillus acidophilus fermentation product, dehydrated Lactobacillus casei fermentation product, dehydrated Bifidobacterium bifidum thermophilum fermentation product, dehydrated Streptococcus faecium fermentation product, niacinamide, zinc sulphate, ferrous sulphate, zinc proteinate, iron proteinate, vitamin E, calcium pantothenate, thiamine mononitrate, copper sulphate, pyridoxine hydrochloride, riboflavin, vitamin A, menadione sodium bisulfate complex (source of vitamin K activity), manganous oxide, vitamin D3, manganese proteinate, calcium iodate, folic acid, sodium selenite, biotin, vitamin B12, green tea extract, turmeric root, fennel, paprika, cayenne.

Feeding guidelines



Moisture (max) 10%


Every cat is special and may require less or more food depending on their activity level and age. Use our daily recommendations as an initial guide and adjust accordingly. Split our daily recommendations to feed twice daily and always remember to give your cat cold fresh water.

CHICKEN

FRE

EZE DRIED

inside back cover

Only Ingredients With Value

MarCam Pet Nutrition Inc.P.O. Box 130 Elmira ON N3B 3A2

In Canada : 1-888-569-8843 (519) 669-5171www.marcampet.com · [email protected]

back cover

Valens Brochure New English September 2016

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