Valencia wwbic
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Marivic Valencia• Public Relations
o Techo Mediao Broadcasto Nonprofit
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Public Relations
• Media Outreacho Mainstream Media (Traditional)
TV Radio Newspaper
o Blogger outreach Syndicated columnists Niche bloggers (e.g. ,tech, parenting)
o Investor Relationso Recruiting
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Public Relations
• Marketingo Press Kitso Press Releases
• Advertisingo Ad buyso Reporting
• Content Distributiono Websiteso Blogso Social Media
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Tidbits
Facebook added 100 million users in 9 months
iPad app download 1 billion in 9 mo
If Facebook were a country, 4th largest
Fastest-growing segment on FB is 55-65 y/o females
YouTube 2nd largest search engine in the world
More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook. DAILY.
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4/27/2010
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One thing at a time
• Social Mediao Twitter basicso What to look foro How to find ito What to do with it
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Started March 2006: real-time short messaging service that works over multiple networks and devices, 34 Employees.• According to Twitter, 100 million users• The leading social networks, by size and traction, are:
• - Facebook, 2x as large as MySpace, with 10.8% monthly growth• - LinkedIn, primarily for business• - YouTube (second largest search site)
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Sum Parts
Twitter is part of overall marketing outreach, along with:- website, blog, social media footprint- phone- email- trade shows/conferences- speaking engagements- earned media (getting bloggers, columnists to cover your space)- analyst briefings- online reputation management
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How to start
• Step 1: Create a profile, with following elements NOT optional:• 1. Real name• 2. Picture• 3. Link to your site (that links back to your Twitter profile)
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Find people
• Step 2: Search who to follow, so first identify your audience(s):• - prospects (are you B2B or B2C)• - press/media (there are wikis on media on Twitter)• - investors, contributors• - politicians• - recruits• - competition
o 1. Search by Locationo 2. Search by terms, keywordso 3. Set up a search on yourself, your company (create RSS feed into
Google Reader)
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Lay of the Land
• Step 3: Lingo:• @ a public note to one person specifically• RT Re-tweeting someone else's tweet• DM Direct Message (private message to that person only)• # Hashtag for searches/indexing• Lists
• Also, common IM abbreviations:• IMO In my opinion (also: IMHO In my humble opinion)• Tkx Thanks• FWIW For What It's Worth• IRL In Real Life
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Shortened URLs
• Twitter only allows 140 characters• Use less than that, to help others Re-Tweet you without editing you• Tweetdeck and other clients automatically shorten URLs.
• So this: http:// http://www.google.com/search?q=techcrunch+number+of+people+on+twitter&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a
• Turns into this: http://bit.ly/uzMXI
• Shortened URLs are also automatically hyper-linked (clickable) so others don't need to copy/paste the URL into a separate browser to launch the site.
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Best Practices
• Step 4: Etiquetteo Do not simply feed your blog/website updateso Don't set up auto-follow DMs. Try as much as possible to look at the
profile of the person that followed you, and if they meet your criteria go ahead and follow back
o Indicate what a link is: Great info on ROI: (video) [insert shortened URL]
o Thank people for Re-tweets. Can be individually or several within one Tweet
o Forget anonymity. People have sophisticated search tools, you don't have to omit a name or brand for a Tweet to be linked to a thread about them (positive and negative)
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Go!
• Step 5: Interact!• Ask/answer questions (even if not directed to you, these are public
exchanges)• Guest blog• Meet/talk with/connect IRL
• Finally: Remember that Google indexes tweets, and everything you update remains in the public domain.
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4/27/2010
So...
• Web presenceo Design (template)o Layouto SEO
• Blog• Social Media
Decide on business objectivesAnalyze current digital footprint, resourcesMap outreachPrioritizeRecordReportAdjust
Courtesy Wendy Soucie Consulting LLC
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Tools
• Suggested tools: • Twhirl• Tweetdeck• Hootsuite (for managing multiple accounts)• TwitterBerry (for Blackberry) (there are a ton for iPhones)• MrTweet (@mrtweet) (provides recommended follows based on your criteria)• www.twitter.grader.com (find people to follow based on location, keywords,
name, etc. and find out your "rank")
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Recommended Reading
• Recommended reading/people to follow:• Jeremiah Oyang (former analyst, Forrester Research) covers social media,
has amazing resources: @jowyang• Robert Scoble, formerly with Microsoft, Twitter early adopter: @scoble• www.sethgodin.com Seth Godin's marketing blog• Sarah Evans, @prsarahevans (good following, really plugged into the
PR/Marketing of Twitter)• All the fine folks in Madison• More Wisconsin-wide Twitterers• Media on Twitter (nationwide)
• Don't forget: Find a "Twitter now" -type plugin to add to your browser. This helps you twitter with a single-click, and shortens the URLs. You can use standalone URL shorteners as well such as bit.ly and tiny url . TwitPic is also useful for posting photos.
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Marivic Valencia
ValenciaPRtel/txt 608.228.6518
Twitter: @techprwww.valenciapr.nettechpr.typepad.com
linkedin/in/[email protected]