VALA Tech Boot Camp 2012Using Mobile and Social Media to Enrich the Visitor

Experience&

Drupal

∗ Facilitators: William Donovan (willdonovan) & Mark Watson (Design Providence)

∗ This workshop explored ways mobile and social media technologies can be used to enhance people’s experience of galleries, libraries, archives and museums.

Using Mobile and Social Media to Enrich the Visitor Experience

1. Opportunities of Mobile and Social Media, the design process

2. Scoping – understand your design challenge and your audience

3. Ideation and create your concept

4. Rapid prototyping and pitching your concept

What the workshop covered

Mobile and Social MediaSo what’s all the fuss?

Mobile37Mill iPhones sold in the last Q 2011More than 15 billion apps downloaded11 Billion for Android3 Billion iPad apps downloaded

Smart phone sales overtook PC’s

Mobile: 488 MillPC’s: 415 Mill (Full year 2011)

∗ VIDEO:http://www.socialnomics.net/2011/06/08/social-media-revolution-video-2011/

Socialnomics

Social media trends 2012

∗ Cult of influence – Klout(measures your influence on FB & Twitter)

∗ Social Sharing e.g. the UWA network is down

∗ Social Television – Q&Ae.g. Fango

Trends for Libraries for 2012∗ Mobile friendly websites∗ Using YouTube as a medium

for marketing and education ∗ Using social media to

educate∗ Google+ usage will increase,

Facebook will still rule∗ Create mobile apps for

various uses – not the website

∗ More services via mobile –due to database vendors

Trends for Libraries for 2012

∗ Goodreads and Library Thing will be used by more libraries as tools reviews and locating

∗ Adapt more open source programs e.g. DRUPAL

∗ Online gaming for marketing and education

∗ More use of Google apps (Gmail)

Mobile is shifting the world“Mobile will be bigger than desktop internet in 5 years”- Internet Trends, Mary Meeker, Morgan Stanley April 12 2012.

What we doWhat people use their mobile phones for?

Tablets

Mobile and social experiences

Visitor Experiences

Location based

Benefits of mobile

∗ Orientates the user∗ Offers a personalised

experience∗ Optimises learning∗ Extends the visitor

experience∗ Changes behaviour∗ Fosters social

connection∗ Improves accessibility

What about social media

Independent technology that survive on each other

Each have their benefits, each are a channel / medium for your message

Relationship building

∗ Friends & family∗ Professional networks∗ An Event∗ Research

Testimonials

∗ People like me, LIKE this∗ Rating It∗ Share it∗ Provide a comment∗ Write a blog post

User generated

∗ Photos∗ Videos∗ Quotes∗ Statements∗ Links

Changes behaviour –large scale

• Hyper-connectivity• Relevance • No boundaries or borders• “Do others care?”

It is the digital doorway

∗ Music∗ Books are selling∗ Clothes∗ Baby products∗ Anything

Highly measurable

∗ Facebook analytics∗ Google analytics

Must be 2-way

Expectation that you are there

And respond!

Benefits of social media

∗ Greater exposure∗ You can engage a large crowd or a small crowd∗ Receive real time feedback∗ More traffic (opportunities) to your services∗ Put a face to your visitor∗ Rise in search rankings∗ Doorway to your services

Social media tools

Direct to platform

∗ Facebook∗ Twitter∗ LinkedIn∗ Google +

Management tools

∗ Hootsuite∗ Tweetdeck∗ Google analytics

Closing

∗ Consumers expectations on services have changed

∗ Mobile and social media offer unique opportunities

∗ Use each platform for it’s benefits

∗ Collaborate and iterate to build successful ideas

∗ Drupal is a Content Management System and web application development software

∗ Drupal has over 11,000 modules and over 1,000 themes (templates)

∗ Allows tech-savvy people to put together websites with no programming experience

∗ Best of all, it's free, open source software!

What is Drupal?

∗ With over half a million contributing developers

∗ 200+ countries

∗ Drupal powers over 2% of the web including such diverse sites as The White House, Economist.com, Examiner.com, Amnesty International, MTVuk, .net magazine and Data.gov.uk.

∗ UWA & IS News

∗ IS Suggestions System

What is Drupal?

Drupalcon DENVER 2012Dries Buytaret, Drupal Project Lead

∗ Benefits for UWA ∗ Visual Identity already done∗ Easy to deploy∗ Drupal 8 & Mobile

Conclusion

Thank you

Thank you