Vaibc Final
12
Digital branding today - Making social media work for you
description
Presentation to the VA International Business Council Sept 23rd 2009. Digital Branding: Using Social Media to grow your Business
Transcript of Vaibc Final
Digital branding today -
Making social media work for you
The Real Act of discovery consists not in finding new lands but in seeing with new eyes.”-Marcel Proust
“
The Case for Social MediaPeople like to be a part of something
The Business Case for Social Media
More and more customer touch points are digital, paradoxically it is increasingly easy to ignore them. Social Media breaks the ice.
The Business Case for Social Media - what is it good for?
Tell More People • Make more money•Work smarter
Facebook at 300 MillionBranded Public ProfilesTargeted AdvertisingBranded Apps
Birds of a Feather - TwitterBroadcast message/Listening Platform/Real time Search
Mobile AppsBranded AppsSMS
Show me the $$..
F = FrequencyR = Reach (Breadth and Depth)Y = Yield
"They decided that they would restrict employees’ use of it, because of the fear of corporate secrets getting out, of insider information making its way to Wall Street, and of employees wasting their time on it. For that reason, they set up the hardware on a single station in the middle of everyone’s desks so that everyone could see how people were using it."
"They decided that they would restrict employees’ use of it, because of the fear of corporate secrets getting out, of insider information making its way to Wall Street, and of employees wasting their time on it. ...
