VAASTUYOGAMB-302, Balleshwar Square, Opp. Iscon Temple, SG. Highway, Ahmedabad - 380015, Gujarat, INDIA | CONTACT: +91 79 2686 2783/85 | WEB: www.vaastuyogam.com

Published and Posted at PSO on 10th of every month VAASTUYOGAM (Monthly) Registered R.N.I. No GUJENG/2014/57787.Ahmedabad

CONTENTS

03 INTERVIEW WITH Mr. Rajesh Shah 10

NUMEROLOGYNUMBER 212

IMPORTANCE OF SOUTH DIRECTIONIN VAASTU08LOGO STORYMcDonald’s13

COVER STORYYajna: The Remedy

2

GUJENG01150

STCONNECTING VAASTU TO THE 21 CENTURY

VaastuyogamVol 8 Issue 11| Pages 16 | July 2016 | www.vaastuyogam.com | Monthly Publication: 50/-

YAJNAYAJNAYAJNATHE REMEDYTHE REMEDYTHE REMEDY

EDITOR’S WORDDr. RAVI RAO

VAASTUYOGAMJULY 20162

Editor-in Chief : Dr. Ravi Rao

Content : Ms. Tillana Desai

Mr. Abhishek Trivedi

Design : Chirag

Enquiries : 079-26862783

VAASTUYOGAM : Monthly Magazine

Owner : Dr. Ravi Rao

Publisher : Star Publication House

Printers : Amba Offset, Ahmedabad.

Corporate Ofce/ : B-302, Balleshwar Square,

Place of Publication Opp. ISCON Temple,

S.G. Highway,

Ahmedabad-380015,

Gujarat, India.

RNI. REG. No. : GUJENG/2014/57787

This month began on a surprisingly

pleasant note as our honourable

PM Shri Narendra Modi visited

Africa. Co-incidentally, the team of

Vaastuyogam was in Africa just a few

days before Modiji arrived. The team

met with several successful Indo-

Africans who have blossomed in the

last couple of years and are working

hard towards developing the largest

continent in the world. This issue of

Vaastuyogam features an exclusive

cover story on the Yajnas.

C o n t i n u i n g w i t h o u r n e w l y

reintroduced Logo Analysis section,

this month we have analysed the

very popular logo of leading fast food

brand McDonald’s. Read all about

their inception, their history and their

success story with a side of their

famous French fries!

We also got the privilege to interview

Mr Rajesh Shah, a dynamic Kenya

based entrepreneur. It was fun

in te rac t ing w i th someone as

knowledgeable and as down to earth

as him.

My regular column on Vaastu is

about South Facing properties and

the South direction in general. It is

one of the most powerful directions.

I have described it in greater

detail in the issue for your ease of

understanding.

We have also featured numerology

about people born under the number

‘2’. The last issue, with the analysis of

number ‘1’ people was much

appreciated and we got a lot of

positive feedback for the same.

I would like to thank you from the

b o t t o m o f m y h e a r t f o r t h e

overwhelming response you give to

the thoughts that I pen down in

Vaastuyogam. As I always say, it is

you who motivates me to keep doing

great work!

We at team Vaastuyogam sincerely

hope you like this issue and give us

your feedback like always on the

same.

H a p p y R e a d i n g a n d H a p p y

Monsoon!

Dr. Ravi Rao

Dr. RAVI RAO

VAASTUYOGAM

he word Yajna comes from the

Troot - ‘yaj’ which means

to worship. The English

equivalent of the word is ‘sacrice’.

Although it has several implications,

Ya jna broadly inc ludes three

signicant elements: worshipping gods

as an act of gratitude, realizing a close

proximity with God and, embracing

daan or giving as a way of life.

We deeply owe the environment

and nature our existence and

sustenance in the sense that it is they

who provide us with air to breathe,

food to eat and water to drink. In

return of these, we perform Yajna as

an act of worship with reverence,

gratitude and offerings.

JULY 20163

COVER STORYYAJNA: THE REMEDY

A Yajna is

performed for

greater good rather

than an individual

desire.

JULY 20164

COVER STORY

VAASTUYOGAM

From Dr. Ravi Rao’s Desk:

Traditionally the rst Yajna reported to have done was

based on Vedic rituals. Vedas were the ones who

created God and they explained how to reach and

communicate with God. Vedas are followed by

Upanishads, Puranasand other Vedangas. With

modernisation, we tend to face several problems in

life. There are several solutions based on traditional

methods. Yajnas are the only source, according to

me, to get relieved from the pains in the modern day.

In olden times, Yajnas were thought to be for

common good and were conducted by Rishis on

behalf of kings. They would benet common man as

well as the overall happiness to the kingdom. They

were at peak during the Ramayan period.

In the modern times, not many people appreciate

these are everyone is always busy looking for

shortcuts! If one wishes stability and sustainability in

one’s life… Yajnas are the sole solution providers

prescribed by Vedic methods.

I have been experimenting for the past 15 years in

various companies facing nancial issues or legal

issues; where I composed Yajna as per their situation

and explained the Rutwiks about conducting them

on the right date at the right time with reference to the

planetary charts of the family members and the

company for best effects. The entire rituals are

carried out with Vaastupurusha, Laxmi and Nava

Grahas. The entire process is divided into a morning

to evening activity and the results seem to be very

good over a period of last one decade.

It is good to see modern man and modern corporate

seeking solutions through these traditional methods

of Yajna for their day to day problems. Our mission is

to take this activity globally very soon.

VAASTUYOGAM

FULFILLMENT OF DESIRES

Our cultural Indian ritualistic tradition

advocates the application of the

science of Yajna to serve several

purposes, predominant ly, the

fullment of specic desires.

Indra: The God of nourishment is

invoked in order to gain power,

prosperity and wealth. Prajapati is

invoked for those in need of children.

The Sun God replenishes cosmic

energy. Mother Earth is invoked to

provide nourishment to all. Goddess

Aditi is invoked for good and

heavenly bliss. Shankara confers

knowledge.

A Yajna is performed for greater good

rather than an individual desire.

YAJNA & CLASSICAL

LITERATURE

Our scriptures have valued the

Yajnas above all… be it the Vedas,

t h e Upanishads, the Bhagavad

Gita, the Ramayana, the Srimad

Bhagavatam and other Mahapuranas.

The Vedas, comprising Rig, Sama,

Yajur and Atharva, maintain Yajna to

be the ultimate spiritual act. The Yajur

Veda describes Yajna as the greatest

benefactor of the human race,

bestowing life, wealth, food, energy,

prosperity and happiness. In Yajna

lies the secret of achieving excellence

in life, it says.

In the Bhagavad Gita, Yajna is related

to the law of cause and effect.

Sustenance of life depends on ample

production of food crops and fruits,

and this is possible only when there is

abundant rainfall. (Even today people

attribute scanty rainfall to inauspicious

deeds committed by humankind.)

Hence, Yajna is accepted as a way of

life in that it is performed as an act of

gratitude for the blessings received,

and the performers of Yajna offer part

of their earnings as Havito the gods.

Krishna tells Arjuna that the results of

Yajna are equivalent to nectar, which

when drunk by yogis elevates them to

a state of perennial bliss. It is said that

all actions, excluding Yajna, are the

cause of bondage and it is only

through performance of Yajna that

one attains liberation from the

bondage of karma. Yajna is also

related to the act of creation by

Brahma. The whole cosmos is

created out of Agni Tattwa (the re

element), which is the greatest

scientic application of Yajna,

establishing the fact that re or light is

the quintessence of creation.

The epic Mahabharata is replete with

examples testifying that Yajna was an

indispensable activity for kings and

emperors. In the Shanti Parva,

there are numerous stories of

Ashvamedha Yajna being performed

by virtuous kings and emperors.

D u s h y a n t a , s o n o f B h a r a t a ,

Yajna is a process

of give and take.

offerings are made

to gods and they

bestow blessings

in turn. This is how

the cosmic

balance and order

is maintained.

If one wishes

stability and

sustainability in

one's life…

Yajnas are the sole

solution providers

prescribed by

Vedic methods.

JULY 20165

completed 100 Ashvamedha Yajnas,

Bhagiratha performed several more,

and King Dilip completed 1000 such

rituals of re. King Yudhishthira too

conducted an Ashvamedha Yajna.

(Source: Internet)

VAASTUYOGAM

KINDS OF YAJNA

Yajnas can be broadly classied into

Vedic or Tantric, depending on the

rituals. The main kinds of Yajnas are:

Paka Yajna: In which food is offered

as oblationary material

Havi Yajna: Oblation material is other

than food

Pancha Maha Yajnas: This includes:

a. Brahma Yajna: Where the body,

wealth, mind and emotions are

surrendered to the creator

b. Deva Yajna: Where offerings are

made to various deities.

c. Pitri Yajna: Where obeisance is

paid to our forefathers and

superiors

d. Manushya Yajna: Where the

essence is service to humanity

and,

e. Bhoota Ya jna : Mean t fo r

appeasing lower species.

RajasooyaYajna: In ancient India

Rajasooya Yajna was an integral part

of the political and administrative

system, as it was the deciding factor

as to who was qualied to govern a

state. State policies and activities of

royal ofcers were evaluated and

complaints were attended to rectify

past errors. Rajasooya Yajnas

brought together the ruler and the

ruled.

Vajapeya Yajna: This Yajna was

performed in earlier times with the

objective of maintaining harmony

w i t h i n t h e s t a t e . I t w a s a n

assemblage of learned scholars,

enlightened sages and spiritual

mendicants from different parts of

the land. They exchanged views

o n v a r i o u s i s s u e s w i t h t h e

aim of formulating policies and

implementing them.

Vishwajeet Yajna: This Yajna was

performed with the objective of

unifying the entire human race into

one single world community. The

mos t s ign i can t and un ique

message conveyed by this Yajna

is that love, not war, is instrumental

in achieving such a unity.

A s h v a m e d h a Ya j n a : O n l y

an undisputed sovereign was

considered qualied to conduct this

because it required almost two whole

years. Before the Yajna, the royal

horse, which signies the power and

sovereignty of the king, was sent to

different kingdoms.

Those who accepted the sovereignty

allowed the horse to pass through. If

the horse was captured, it was seen

as a challenge for the king to prove

his strength and power. When the

horse came back unopposed, it was

a clear sign of the sovereignty of the

monarch. This enabled him to

establish his empire on a rm basis.

JULY 20166

COVER STORY

VAASTUYOGAM

THE ECOLOGY &YAJNA

The entire process of a Yajna,

consisting of chanting mantras,

lighting the sacricial re and offering

Havito gods in the form of Cow Ghee,

Vanaspati and other objects, puries

the environment signicantly.

Even today, Yajnas have been

successfully performed to induce

rainfall, to check the spread of

epidemics, and so on.

Yajna is a process of give and take.

Offerings are made to gods and they

bestow blessings in turn. This is how

the cosmic balance and order is

maintained. Underlying all of this is

t he un i t y b e tw een a l l f o r ms

of creation and their essential

relationship with the One who is

above all, realized through the

process of Yajna.

Poornatpoornamudachyate

From full, the full is taken, the full

has come.

Daan or Giving away willfully forms an important part of yajna. As per our Vedas, it is mentioned that one must give daan of things that have been earned by him in the form of God's Prasad. It should be given in the name of god like a “Prasad” where the person giving it is the only medium of delivering it to the end beneciary.Daan means offering something that is priced by a person unconditionally to the receiver.

JULY 20167

VAASTUYOGAM

ll directions are positive

Aand all are negative - a

contradictory but a valid

statement. As mentioned in our

scriptures, in ancient science of

Vaastu, it is what activity you do and

what structure you bui ld that

decides whether it will have a

positive or a negative impact.

S o u t h h a s s o l o n g b e e n

misunderstood and disliked as a

negat ive direct ion. True, i t is

negative for certain activities. For

example, main entrance to the

property etc. But do not forget it is

one of the most powerful directions -

it is the direction associated with

absolute power and political or

commercial strength.

Most of the upcoming new cities, as

well as other major cities are South-

facing. In real estate, properties

located on the South side are always

valued higher than those in the rest

of the city, unless there is a natural

water body.

The South Direction can prove to be

inauspicious to houses for some

very simple reasons. According to

Vaastu, water bodies in the southern

direction can make it tricky to plan

houses. One needs to take utmost

care in buying or designing south

IMPORTANCE OF SOUTH DIRECTIONIN VAASTU

JULY 20168

Car parking and Plantation towards the South direction are favorable.

Bedroom, Staircase and Storeroom towards the South direction are favorable.

Extension in Site towards the South direction as well as

soakwells are not considered favorable.

Basement & Puja room towards the South direction are not favorable.

ü

ü

VAASTUYOGAM

direction roads or entrances to the

propert ies. Most of the plots,

approximately 7 out of 10 available

plots, or built up homes in the

market that are for sale/lease, face

the South or West direction.

The exact South direction is a thin

line that divides the South East and

the South West. If the entrance to a

home is exactly towards the south, it

can give bad results. However, if the

entrance of an institution (Public /

Government body) faces South

direction, it is deemed alright

according to Vaastu.

South is an ideal direction for the

lord of the house so remember, the

master bedroom is the best place in

the South west. South is also an

ideal direction for sleeping - one

must keep head towards south while

sleeping.

We know that our body is like a

magnet and it interacts with the

earth's magnetic eld; hence,

sleeping with head towards the

South will help in blood circulation

and sound sleep. South direction is

best for:

We know that our

body is like a

magnet and it

interacts with the

earth's magnetic

eld; hence,

sleeping with head

towards the South

will help in blood

circulation and

sound sleep.

Most of the

upcoming new

cities, as well as

other major cities

are South-facing.

In real estate,

properties located

on the South side

are always valued

higher than those

in the rest of the

city, unless there is

a natural water

body.

• Car Parking • Store rooms

• Staircase - access to upper oors

• Bed rooms of the elders in the family or master bed room

• Elevated landscaping • Big tree plantations

Having depression, all water bodies and basements in south are going to be

disastrous. It will lead to the total downfall of the occupants / head of the

family. One must avoid:

SOUTH DIRECTION IS GOOD FOR:

• Basements • Swimming pools

• Soak wells / septic tanks • Depressions

• Puja rooms or temples • Drawing rooms & Lounges / Bars.

• Extension of new construction or new plot on South side.

So handle south with care and reap the benets! Tamper with it and face the

wrath!

SOUTH DIRECTION IS BAD FOR:

JULY 20169

VAASTUYOGAM

Vaastuyogam’s team met up with

Mr. Rajesh Shah who is a successful

Kenyan businessman. From plastic

manufacturing, Mr. Shah has now

ventured into properties. He shares

his tryst with Vaastu and how his

story convinces people to adapt it.

Read on...

Our readers would love to

know about you, Mr. Shah.

So let us start with a brief

introduction

My name is Rajesh Shah and I am

based in Nairobi where I was born

and brought up. We have got a family

based plastic manufacturing industry

in the city which is run by brother

Vinay and me.

How are things at the

Business end?

It could not be any better and most of

the credit goes to Vaastu. It was in the

year 2004 when I was introduced to

Dr. Ravi Rao by my very good friend

Ashit. When I met him, he came to my

factory rst and then he went to both

my village houses. He made a very

big list of changes for my house and

a very small list for Vinay. He advised

me to sell my house which I did within

a week. Ever since, my graph has just

gone up and my balance sheet is

good.

My brother Vinay never used to

believe in Vaastu but has now started

believing in it. Vaastu has been the

reason behind our success and

relaxed lives. We used to start work at

7 AM and work till 7.15 in the evening.

However, after implementing Vaastu,

the biggest benet I feel is that our

working hours have reduced by a

great extent. Today, we start at 7 AM

but wind up by 3 PM, or latest by

4 PM. The quality time we get to

spend with our family and the ease of

functioning at work has been a big

soothing factor.

How would you describe

Dr. Ravi Rao in your words?

Dr. Rao - dynamic and phenomenal

are the words that come to me He

has become an integral part of all our

projects and we don't commence

any project without his authorization.

We see to it that he visits us and has a

meal with us on his every visit to

Nairobi.

Can you tell us about your

business?

We make polythene bags, industrial

bags, tubing and sheeting. We

started our company (King Plastics)

in the year 1996. It has been an

incredible 20 years journey.

INTERVIEW WITH MR. RAJESH SHAH

VAASTU IS NOT MAGIC.IT IS ALL ABOUTSCIENCE:

JULY 201610

MR. RAJESH SHAH

VAASTUYOGAM

moment he entered the plot he asked

me, “How many deaths have

happened in this plot?” That is when

it struck me, that we had lost eight

near and dear ones, the last one

being my father. He alarmed me by

saying that we must vacate this place

at the earliest as it would prove to be

fatal/disastrous to me as well. My

mother who was the witness to all

untimely demises of family members

supported my decision. Some of my

relatives thought I was in a nancial

stress and had to convince them by

making some excuses. I nally sold it

in a record time of 7 days &today, I

am very thankful that I did so.

How do you convince people

who do not believe in Vaastu to

believe in it?

I have friends and family who have

seen me progress and attain peace

and harmony at work and at home.

My graph of success explains it all.

Today, my story is a testimony for

them. It compels them to believe in

the ancient science of Vaastu.

Would you l ike to give a

message to our readers?

I think Vaastu is not magic, it’s all

about science, and I think it’s not only

Indians who believe that but the

ent i re wor ld has now star ted

believing in Vaastu. It is essential and

it helps bring peace in all spheres of

life. I would advise everyone to follow

Vaastu to bring in that much required

harmony with your environment and

reap the benets.

Are your major buyers from

Kenya?

Yes. 70% of our products are

consumed in local market and the

rest 30% is exported.

What countries do you export

to?

We mainly export to the neighboring

countries of Sudan, Burundi, Uganda

etc.

Any plans for expansion out of

Africa?

Currently we have no plans of

expansion outside Africa. We have

now diversied our business into

properties. We build warehouses.

Until date, we have done 3 such

projects where we have tied with big

Corporates for leasing of these

warehouses.

How does it work? You buy

apiece of land and then

construct on it?

Yes, we identify a plot and send the

drawings to Dr. Rao. Once he has

studied and given his approval, we

go ahead and procure the property.

We build it based on his inputs.

You said that Dr. Rao gave you a

really long list of things that you

needed to change in the house

and can you tell us about the

list?

That was my rst house. Actually

when I took Dr. Rao to our house, the

When I took

Dr. Rao to our

house, the

moment he

entered the plot

he asked me,

“How many

deaths have

happened in this

plot?”

I think Vaastu is

not magic, it’s all

about science,

and I think it’s not

only Indians who

believe that but

the entire world

has now started

believing in

Vaastu. It is

essential and it

helps bring peace

in all spheres of

life.

JULY 201611

VAASTUYOGAM

NUMEROLOGY NUMBER 2

The people born under number 2 are

the ones born on 2nd, 11th, 20th,

and 29th of any month. We all are

aware of the age terrible two - but

otherwise, two is not a terrible

number at all. Ruled by the moon,

these individuals are very creative;

but moody, and even temperamental

at t imes. Being sensit ive and

emotional plays havoc with their

internal peace. They dislike harsh

language and have a great love for

anything beautiful and serene. They

are imaginative but lack the power to

express their true inner feelings.

B e i n g u n d e r s t a n d i n g a n d

compassionate - they make ideal

friends and win trust of people easily.

They seek an ideal partner who is

encouraging and who would boost

their self-condence. They exhibit a

great sense of promptness and

readiness in accepting tasks. But

this hastiness puts them in trouble at

times; and they miss out on crucial

and important points. The lack of

self-condence leads to delays in

decision making and in turn bring

out half done or incomplete tasks.

T h e y l o s e v a l u a b l e t i m e i n

planning and strategizing and lack

implementation.

PHYSICAL TRAITS

The twos are blessed by serene,

gentle and soft features. The Moon,

their ruling planet has blessed them.

Sophistication, class and nesse,

and everything beautiful denes

them. They love oceans and water

bodies. Given a choice, they would

love to spend the “ME” time.

Health is wealth and the people

falling under number two suffer from

IF YOU ARE A NUMBER 2, YOU SHARE QUALITIES WITH:

Name Date of Birth

Barack Obama 04-08-1961

Jennifer Aniston 11-02-1969

Tony Robbins 29-02-1950

Michael Jordan 17-02-1963

Madonna 16-08-1958

Amitabh Bachchan 11-10-1942

Thomas Alwa Edison 11-02-1847

Adolf Hitler 20-04-1889

Robert Clive 29-09-1725

John Keats 29-10-1795

Vinoba Bhave 11-09-1894

M K Gandhi 02-10-1869

Rajiv Gandhi 20-08-1944

Guru Nanak 11-11-1469

Shahrukh Khan 02-09-1965

minor physical ailments like coughs

and colds indigestion, and mood

swings.

Mondays, Sundays, and Fridays are

your days if you are a number 2

person. 2, 11, 20, 29, 7, 16, 25, 10,

and 28 are your lucky numbers or

dates. Look for soothing palette of

whites, creams, blues and yellows as

they are your lucky colors. Pearls &

Moon stones make for the perfect

gems for you. You share your birth

date with some of the most famous

and elegant personalities like:

Number 2 people

dislike harsh

language and have

a great love for

anything beautiful

and serene. They

are imaginative but

lack the power to

express their true

inner feelings.

JULY 201612

THE SENSITIVE

WARM

INTUITIVE

DIPLOMATIC

SPONTANEOUS

UNREALISTIC / INSIGHTFUL2

VAASTUYOGAM

feeds over 68 million people per day -

now, that’s about 1% of the world’s

population.

In 1960, McDonalds’ came up with

their agship symbol - the iconic

Golden arches were introduced as

the company’s new symbol. The

letter ‘M’ signies dignity, power,

expertise and professionalism. This

iconic logo was designed by Jim

Schindler. The brothers, lovingly

known as Dick and Mac McDonald

had the xed arch shaped marks on

the edges of their then “walk-up

hamburger stands.” In 1968, the

name ‘McDonald’s’ was attached to

the logo and was visible below the ‘M’

symbol.

The Golden arches have developed

into the deciding aspect of the

corporate logo of McDonald’s and it

McDonald’s logo is instantly familiar

and needs no introduction. For the

last 76 years, it has been lling

hungry bellies with delicious burgers.

The famous food chain restaurant

was started by the brothers Richard

and Maurice McDonald back in 1940,

that served only barbecue alongside

its burgers - and guess what - fries

weren’t even on the menu. With the

evolution of McDonald’s, not only

has the quality of its meals improved

substantially, but also its logo.

McDonald’s is the one of the world’s

best most well-known and valuable

brands and it dominates the market

globally in quick service restaurant

m a n a g e m e n t . T h e r s t e v e r

McDonald’s store opened in 1961 in

Doraville, Georgia. The slogan

“I’m lovin’ it” justies their products

and statistics show that McDonald’s

LOGO STORYMcDonald’s

McDonald's

currently serves

people in over

118 countries.

With over 36,525

restaurants,

McDonald's has

more than 420,000

employees.

Statistics show

that McDonald's

feeds over 68

million people per

day - now, that's

about 1% of the

world's population.

JULY 201613

has been accepted as an inuential

role in the branding of the company.

The arches are considered to be an

echo of extraordinary typology. They

also indicate the equivalence of

M c D o n a l d ’ s r e s t a u r a n t a s a

“promised land” of cleanliness,

goodwill and chastity.

The color yellow in the logo signies

contentment, certainty, condence

CURRENT MCDONALD’S LOGO

LOGO STORY

VAASTUYOGAMJULY 201614

1948: Speedee service

Brothers Richard and Maurice

M c D o n a l d o p e n e d t h e r s t

McDonald’s outlet in 1940 to their

fe l low Americans. The pair d

perfected the art of fast food with a

process they named the 'Speedee

Service System' and got themselves

a logo with the same name.

Inspired by the iconic architectural

arches anking each restaurant, Jim

Schindler designed the rst iteration

of the enduring Golden Arches logo

1961: Golden Arches

In 1952, the McDonald brothers

asked architect Stanley Meston to

design their rst franchised outlet.

Viewed from a certain angle, the

arches formed the letter 'M'.

Archy McDonald was used on POP

and delivery trucks around 1962. In

addition, he was featured dancing

around a counter in McDonald's rst

TV commercials the same year

The franchise's success continued

and the logo has had several

iterations in by 1970's. A standalone

shadowed version also came into

circulation between 1993 and 2010.

The most successful advertising

campaign in McDonald's history was

created in 2003 byHeye& Partner

GmbH. 'I'm Lovin' It' launched in

Munich on 2 September 2003

('Ichliebees'), with the English-

language phase introduced to the

UK, Australia and USA soon after.

Today the ofcial logo exists in a few

shapes and sizes, but all feature the

s t r ipped back ye l low arches

accompanied by the ofcial motto.Source : Internet

and bliss whereas the background

color red indicates dedication,

conviction, strength and vigor.

McDonald’s currently serves people

in over 118 countries. With over

36,525 restaurants, McDonald’s has

more than 420,000 employees.

McDonald’s also handles other

brands of restaurants such as the

Pi les Café. Dur ing the 1990s

McDonald’s started dismantling the

other chains it had acquired. It had a

majority stake in the Chipotle

Mexican Grill until October 2006.

McDonald’s was also the owner of

Donato’s Pizza and Boston Market

until December 2003 and August

2007 respectively.

Designer of the iconic Golden Arches logo

JIM SCHINDLER

color combination has stood the

tests of time and rest is history.

For example: here are some

international and domestically

popular brands

VAASTUYOGAMJULY 201615

McDonald’s, due to i ts great

popularity and great business is one

of the S&P 500 Dividend Aristocrats.

The main reason behind it was the

shareholder bonus raise that it

had been able to achieve for

25 successive years. However, in the

recent years, McDonald’s has not

been up to the mark as far as

business statistics are concerned.

D u e t o i t s s a l e s d e c r e a s e ,

McDonald’s decided to close over

184 restaurants in USA last year.

This points to a situation where

McDonald’s will have a net decrease

in the number of locations in United

States since 1970.

Dr Rao states that as per Vedic

sciences, food is governed by the

planet Venus and any business or

enterprise is ruled by the planet Mars.

Both these planets are represented

by the colors Yellow and Red

respectively. Whether we call it a

coincidence or it is by design -

globally, the most successful food

chains or ventures have a dominance

of these colors in their logos.

American research states that Red

and Yellow are popular colors with

the youth and hence, successful

brands adopt a combination of these

colors. All said and done, the

success of food ventures with this

The color yellow in

the logo signies

contentment,

certainty,

condence and

bliss whereas the

background color

red indicates

dedication,

conviction,

strength and vigor.

All said and done,

the success of

food ventures with

this color

combination has

stood the tests of

time and rest is

history.

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