V8.1 Ladder Engagement & Sports Case 11 Dec 09
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Transcript of V8.1 Ladder Engagement & Sports Case 11 Dec 09
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presents
The Ladder Of Engagement
www.PRSmith.org
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Social media is
the biggest change
since the
industrial revolution.
Business Week (2005)
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Ladder Of Engagement
• Embraces Web2.0/Social Media
• Nurtures Customer Engagement %
• Strengthens Brand Loyalty
• Asks What Business Are We In
….value chain …..value network
…amidst Hyper Competition……..
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even Alien Implant Removals are in a hyper competitive market
And although it might make a great gift For your mother-in-law.....
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This is a far better gift!
Let’s see how the ‘Ladder of Engagement’ can develop the appetite for sportsmanship
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Ladder Of Engagement
Secures Customer
Engagement
Strengthens Brand
Loyalty
As customers
move up
© PR Smith.org
www.prsmith.org
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Ladder Of Engagement © PR Smith.org
www.prsmith.org
Products
Processes ↑
Brands ↑
Ads
↑
Ideas ↑
Discussions
(& sharing) ↑
Reviews ↑
Ratings
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Ladder Of Engagement © PR Smith.org
www.prsmith.org
Products
Processes ↑
Brands ↑
Ads
↑
Ideas ↑
Discussions
(& sharing) ↑
Reviews ↑
Ratings
Collab-orative Co-Creation
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Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.homedepot.ca
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Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.ideastorm.com
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Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.chevrolet.com/tahoe/
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Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.boeing.com/commercial/787family/
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Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.pods4jobs.com
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Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.innocentive.com
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Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.myelinrepair.org
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Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.threadless.com
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Now let’s apply the ladder to this sportsmanship book, club & campaign
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www.Great MomentsOf
Sportsmanship. com
Excerpt:
When war
stopped &
enemies
played football
together on
Christmas Day
1914
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www.Great MomentsOf
Sportsmanship. com
Style:
emotional
stories
tapping into
something
deep inside
us…….
The Mexican
goalkeeper’s
father had
just died &
the Iranian
keeper
showed his
respect .
2006
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www.Great MomentsOf
Sportsmanship. com
Style:
2 minute short
stories supported
by interesting
visuals. Yes, the
unidentified
flying object in
the back-ground
is a streaker
diving into the
lake during a
crucial Ryder
Cup golf match
in Ireland 2006.
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Download
the poster &
pass it on
Download
the stories &
pass them
on
Download
Book cover &
pass it on
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www.GreatMomentsofSportsmanship.com www.PRSmith.org