UNLOCKING MY CODE20 YEAR MARKETING PLAN

Teresa Castro-LojaJuly 2010

Tender Loving

Care

OUTLINE

A. Key to Success

1. Vision/ Mission

2. Goals

3. Roles

4. Clues to Success

B. My Cachet

C. Target

A. MY KEY TO SUCCESS…

1. VISION

My purpose in life is to commit myself in serving mankind all to the greater glory of God.

MISSION

a. To God

To affirm my commitment

to God by putting Him in the

center of my life that I may be

guided in using my knowledge,

talents and gifts in serving Him.

A. 1

b. To My Family

To give my family my love as a wife, a mother, a daughter and a sibling by sharing with them quality time and leading them especially my children to the right path.

To provide my family with the basic needs and security by preparing them to the uncertainties of life and make them respond with resiliency.

.

A. 1

c. To My Companies

To use my knowledge and

experiences guided by ethical

and moral norms to make the

companies more competitive by

giving care beyond compare and

assuring the utmost quality of

services.

A. 1

2. GOALS Wife

To share quality time with my husband and

enjoy our lives as partners.

Mother

To provide them with good education by

sending them to good schools that will equipt them to

face the challenges and open them to greater

opportunities in life

Daughter/Sibling

To be sensitive to the needs

especially of my parents by giving

them my love, attention and

assistance as they age.

A. 2

Companies

B & C Marketing & Management Corp.

To be known in the industry of real estate by

developing quality and affordable dwellings for the

Filipinos.

CL Crest Print Express, Inc

To be known in the industry of printing using

advance technology in reproducing materials with

social responsibility.

A. 2

CBC Pharmacy

To be known in the

pharmaceutical industry providing

affordable medicines with assured

quality and effectivity.

To expand the pharmaceutical

services nationwide through

franchising.

A. 2

Personal

To maximize my qualities and resources

in providing security and guidance to my

family, maintaining harmonious relationship

with my subordinates and assuring

satisfaction to my clients.

To be financially stable to organize a

foundation to improve the quality of life of the

less fortunate individuals particularly the sick.

3. ROLES

Steward of God

Tender Wife

Loving Mother

Ever Dependable Daughter and

Sibling

Gives Care Beyond Compare to all

the businesses I handle

LIVING MY LIFE TO THE FULLEST.....

CL CREST PRINT EXPRESS, INC

A. 3

4. CLUES TO UNLOCK MY CODE

Lifestyle Check/Keeping Life Simple

Time Check

Financial Records

Daily Journal

Tender

Teresa but a strong willed woman

Loving

Care

MOTHER WIFE DOCTOR

CL CREST PRINT EXPRESS

Lojan

B. MY CACHET

LIVING WITH PURPOSE….

“Many are the plans in a man’s heart but it is the Lord’s purpose that prevails.”

Proverbs 19:21

WHAT IS MY PURPOSE IN LIFE?

1. God’s Purpose for me

My purpose should be eternal thus I should leave a legacy .

2. Definition of success

Service to mankind all for the glory of God is my success in life.

3. Statement That Expresses My

Shape

I am special. With God’s given

gifts I can serve Him by positioning

myself towards the good of all.

LIFE’S FIVE GREATEST QUESTIONSRICK WARREN

1. What will be the center of my life?

2. What will be the character of my life?

3. What will be the contribution of my life?

4. What will be the communication of my life?

5. What will be the community of my life?

C. MY TARGETMy Cachet

34 yrs old

Wife

Kids

Physician

Entrepreneur

Living day by day

My Target

Healthy 54 yrs old

Happily married

Equipt w/ good education

Founder of a foundation particularly for the sick

Outstanding Filipino Entrepreneur

Financially Stable and able to maintain lifestyle

UNLOCKING MY CODE20 YEAR MARKETING PLAN

Teresa Castro-LojaJuly 2010

Tender Loving

Care