V49 20yr personal_marketing_plan_erwin_isla070210
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Transcript of V49 20yr personal_marketing_plan_erwin_isla070210
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1
World Rally Championships20 yr Marketing Plan for
“Speedy” ERWINner ISLAnd
Erwin Emeterio L. Isla, M.D., DPBOJuly 2010
AGSB MBAH
“SPEEDY”
Gonzalez
ERWINner
ISLAnd
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Rough Roads of the WRC
A. WRC Stages Vision/ Mission Roles Periodic checks
B. PerformanceC. Finish Line
A. WRC Stages Vision/ Mission Roles Periodic checks
C. Finish Line
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This is how I Roll. . . . .
VISION/ MISSION My purpose in life is to bring honor
to my family by being a competent and compassionate eye doctor to my patients, a good husband to my wife, a cool dad to my future children and a law abiding citizen of the Republic of the Philippines.
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Winning means consistently doing these roles well
Competent and compassionate medical doctor
Loving Husband Cool Dad Grateful Son Supportive brother Model citizen
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Competent and Compassionate MD…
Genuine Concern
Care to Elderly
Service to the Poor
Clinical Skills
Surgical SkillsI love what I do!
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Loving Husband…
http://www.youtube.com/watch?v=nX1Jl_SGCzY
KAHIT MAPUTI NA ANG BUHOK KO
Kung tayo’y matanda naSana’y di tayo magbago
At kailan ma’y, nasaan ma’yIto ang pangarap ko
Makuha mo pa kayangAko’y hagkan at yakapin ooh
Hanggang pagtanda natinNagtatanong lang sa `yoAko pa kaya’y ibigin mo
Kung maputi na ang buhok koPagdating ng arawAng `yong buhok
Ay puputi na rin (puputi na rin)Sabay tayong mangangarap
Ng nakaraan sa `tin[chorus]
Ang nakalipas ay ibabalik natin oohIpapaalala ko sa `yoAng aking pangako
Na ang pag-ibig ko’y laging sa ‘yoKahit maputi na ang buhok ko
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Cool DAD…
I’m going to be an AWSOME dad to my future kid!
You’re COOL dad!
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Grateful Son
Everything that I am, I owe to my parents….and I will FOREVER be grateful!
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Supportive brother to my 2 sisters
I love my sisters. Though I seldom tell them that I do, they will always have my support in whatever endeavours they are in.
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Model Citizen
I love my country and I’m proud to be 100% Filipino (yes I am Indio!)
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Periodic checks to make sure there is no engine failure!
Continuing medical education Regularly attend conferences and conventions
to update medical knowledge and skills
Always know the needs and wants of patients Surveys, take time to interview patients and
there relatives
List “FAMILYFAMILY” as TOP PRIORITY! (no if’s and but’s)
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Periodic checks to make sure there is no engine failure!
Early preparation for children’s future Education, health, extra curricular
activity
Do my part on a daily basis…. Follow traffic rules Pay correct taxes Promote country in my own little way
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My Brand at presentSPEEDY ERWIN (2010)
“SPEEDY” Gonzalez
ERWINner
ISLAnd
eyeMDhealthy eyes is my business
My own Eye Center: EYE-LAND
(ISLAnd)
Andale!
Andale!
In service of the poor and needy
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“Focus on the solution not the problem” – from the movie Patch
Adams
“if you focus on the problem, you cannot see the solution”
“see what no one else sees, see what everyone else chooses not to see”
“see the whole world anew each day”
http://www.youtube.com/watch?v=0xXQkFwAwf0&feature=related
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The 20 year journey is worth it…
Here and Now36 yrs oldLoving husbandCool dad Private practiceCompassionate surgeonInitial investmentBattling life’s crossroads
To make a differenceSemi-retired, fulfilled 56 yrs
oldContentedly marriedGrateful kidsEye Center for charity patientsInspiration to other surgeonsReaping from investmentsBadges of honor
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My Conclusion & Subtitle:The daily road to the finals shall be happy and good.
A life worth living is one spent out of selfless love and concern for others – compassionate and competent surgeon; loving husband; cool dad; grateful son; supportive brother; and a model citizen
As the adage goes, “It’s not how fast you finish the race, but it’s how you enjoyed the drive.” Similarly, to my life, it’s not how many fees I’ve earned from my patients, for my family; it’s about how many lives I’ve touched; quality time I spent with my family; and the legacy I’ll leave to the medical profession.
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17
World Rally Championships20 yr Marketing Plan for
“Speedy” ERWINner ISLAnd
Erwin Emeterio L. Isla, M.D., DPBOJuly 2010
AGSB MBAH
“SPEEDY”
Gonzalez
ERWINner
ISLAnd