V1.05. Who Are We Ruth Brooks CEO, Financial Officer Svyatoslav Dolgolevskiy Market Analyst,...
-
Upload
alize-dunster -
Category
Documents
-
view
215 -
download
2
Transcript of V1.05. Who Are We Ruth Brooks CEO, Financial Officer Svyatoslav Dolgolevskiy Market Analyst,...
V1.05
Beauty by G5 2
Who Are We
Ruth BrooksCEO, Financial Officer
Svyatoslav DolgolevskiyMarket Analyst, Communication Manager
Lorraine MunarStrategic Manager, Operations Manager
Selam SamuelMarketing Manager, Product Manager
Raquel JenningsAdministrative Manager, PR Manager
Beauty by G5 3
What We Do
Organic hair care in CanadaThat’s it
Beauty by G5 4
Why We Do It
Why Organic?
Why Canada?
Beauty by G5 5
How We Do It
Both the Service and the Products
Who do we hire
Where do we promote
Who do we target
Where do we “drop it”
Beauty by G5 6
Beauty by G5 7
Our Vendors
Phytologie
Suki Color
Beauty by G5 8
The Market
More than US$1 billion annually and growing
40% — hair colorants, then conditioners
US$1.4 expected in 2013
Beauty by G5 9
Challenges
Large players dominate
Supermarkets and drugstores
Backward and forward integration
Brand loyalty
Beauty by G5 10
Main Players
Procter & Gamble, 32% market share:Head & Shoulders, Olay, Pantene, Wella
L'Oreal, 17% market share:Garnier, Maybelline, SoftSheen Carson, Kerastase, Redken, Matrix, Mizani, Lancome, Biotherm, Helena Rubinstein, Kiehl's, Shu Uemura, Giorgio Armani
Unilever, 12% market share:Axe, Pond's, Rexona, Dove, Lux, Sunsilk
Beauty by G5 11
SWOT
Strengths:Uniqueness and Dedication
Weakness:Recession
Opportunities:Wide range and Expansion
Threats:Competition and Business Ethics
Beauty by G5 12
Our Objectives
Steady growth through wise marketing
Brand recognition
Loyalty programs and repeating business
Top quality and high differentiation
Innovative and constantly updating products
Target market domination by 2013
Expanding in Canada
Beauty by G5 13
Recap: The Four P’s
Product:Organic hair care and salon
Price:Premium on goods; undercut on services
Place:“Green” condominium on a busy street
Promotion:Media and social networks
Thank you.