Data-as-a-Service is a marketplace with a data vendor and a data buyer

The Data Vendor who sells data

The vendor finds the right place in the marketplace, sometimes in more than one category

Sets up booth to sell his unique fruits Puts the right fruits in the right standardised bowls

Decides if each fruit is free or paid: - by call - by subscription or - by bundle

The Data Buyer who acquires data

The buyer walks into the very accessible marketplace

Notices the vast number of booths Sees the tight security and the monitoring cameras

Consults the complete data map Sees the different data point providers

Visits many different vendors Reads the standardized descriptions of the fields on the bowls

Some data he likes, some others he doesn’t find credible and some others he thinks his readers will like Chooses a mix of free and paid data

Stops by the social data area where users have home-grown their own data and contributed to the marketplace Decides which social data is likely to please his stakeholders and puts them in his basket

Finds everything he needed because of the ease and the vastness of choice Brings all the data he has selected to the checkout

Pays V10data who, in turn, compensates the selected data vendors according to the selected pay plan : per-call, subscription or bundle

Carries the data home to use for his content and stakeholders in V10-labelled bags (called APIs)

Cooks and transforms the data with his unique recipe Presents the pertinent data to his stakeholders, to his consumers, to his advertisers in the format they are looking for

Shows where the data came from and makes sure each vendor is properly recognised

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And everything tastes great !

The Automotive Data Marketplace