V T I CV T I CVehicle Traffic Information Coalition

Board MembersBoard Members

• ESRI• Honda• Inrix• Mark IV• NAVTEQ• Nissan

• TeleCommunication Systems

• Tele Atlas• Toyota• Traffic.com• Volkswagen• Wavetronix• XM Satellite

Vision and PurposeVision and Purpose

VISIONEvery road implemented to deliver real time traffic data at

high quality & low cost

PURPOSETo promote the creation, collection and availability of high

quality, real time traffic data for drivers everywhere

Key ObjectivesKey Objectives

• EDUCATE: Federal, State, Local governments; Transportation managers and operators.

• DATA: Work to ensure build out of data capturing infrastructure and make data accessible.

• LEGISLATION: Monitor bills and act in Coalition’s interest, where necessary.

• PROMOTE: Foster growth of technologies and the market.

• DOT: Support Secretary Mineta’s Six-Point Plan to reduce congestion

• Partnering: Work cooperatively with 511 Coalition, AASHTO, Congressional ITS Caucus and e-911 Caucus.

Crisis of Traffic CongestionCrisis of Traffic Congestion• 4.0 billion hours stuck in

traffic annually• 5.7 billion gallons of fuel

wasted• Major highways

congested for 7 hrs a day• Trucking companies lose

$14 billion in wasted time and fuel costs

• All congestion causes national economy $200 billion

Sources: Secretary Mineta remarks 5/10/6 and FHWA Operations website

Sources of Traffic InformationSources of Traffic Information

• State departments of transportation

• Police & emergency services

• Aircraft surveillance

• Commercial traffic providers

Governments -The Primary Governments -The Primary Source of Traffic InformationSource of Traffic Information

• Intelligent transportation systems

• Road sensors • Owned and operated by

state/local governments• Funding from federal

highway dollars

The Private SectorThe Private Sector

Potential to Develop “Impactful” Traffic Info:

• Cell phone data probes

• Vehicle probes/DSRC

• U.S. DOT’s Vehicle Infrastructure Integration Initiative

• Privately-owned sensors deployed on public rights of way

Coverage GapsCoverage Gaps

• Only available in 22 metro areas

• Reliability of data is variable

• Coverage on freeways only

• No arterials or secondary roads

• Only 35% of highway miles instrumented in nation’s 78 largest metros*

* Source: U.S. Department of Transportation, Intelligent Transportation Systems Joint Program Office, 2004 ITS Deployment Survey

Atlanta

Baltimore

Boston

Chicago

Dallas/Ft. Worth

Detroit

Houston

Los Angeles

Minneapolis/St. Paul New York

Philadelphia

Phoenix

Pittsburg

San Diego

San Francisco/ OaklandSan Jose

Seattle

St. LouisWashington DC

Miami/Ft.Lauderdale

Atlanta

Baltimore

Boston

Chicago

Dallas/Ft. Worth

Detroit

Houston

Los Angeles

Minneapolis/St. Paul New York

Philadelphia

Phoenix

Pittsburg

San Diego

San Francisco/ OaklandSan Jose

Seattle

St. LouisWashington DC

Miami/Ft.Lauderdale

Reasons for Insufficient DataReasons for Insufficient Data

• Lack of instrumentation on the roads• Inadequate maintenance of existing sensors• No exclusive funding for operations• Broad federal funding• Competition for state and federal funds• Lack of “retail” awareness • Lack of political support/supporters not

organized

FundingFunding

• Federal Highway bill enacted – thru 2009

• State flexibility in spending highway dollars

• Competition among roadway expenditure needs

• Limited explicit money for traffic detection

• Legacy system integration needs

• Targets of opportunity

Need for Industry Coalition NowNeed for Industry Coalition Now

• Improve flow-data, coverage, quality, and reliability

• Educate government decision makers• Induce consumer demand• Encourage government investment (make real

time traffic information a funding priority)• Improve availability of data for the private sector• Defensive measures eg. privacy• SAFETEA-LU implementation

Coalition StructureCoalition Structure

• Member-driven industry coalition

• Narrow focus on specific, tangible goals

• Representatives of member companies are primary spokesmen

• Emphasis on market development, PR, and advocacy

Current Coalition StrengthsCurrent Coalition StrengthsESRI• Redlands, CA (HQ)• Regional offices – Boston, Charlotte, Denver, Minneapolis,

New York, Olympia, Philadelphia, San Antonio, St. Louis and Washington, D.C.

Honda• Torrance, CA (North American HQ)• Ohio and Alabama manufacturing• 250 Acura dealers nationally

Inrix• Washington• 30 customer markets

Mark IV• EZ-Pass Customers in Northeastern states, Mid-Atlantic

and Illinois

NAVTEQ• Chicago, IL (HQ)• Fargo, ND

Nissan• Offices in: Gardena, CA; Torrance, CA; San Diego, CA;

Irving, TX; Smyrna, TN; Farmington Hills, MI• Dealerships

TeleCommunication Systems• Annapolis, MD (HQ)• Seattle, WA; Tampa, FL; Owings Mills, MD; Manassas, VA

(satellite offices)

Tele Atlas• California • New Hampshire• Massachusetts

Toyota• New York, NY (North American HQ) with branch

offices in Florida and D.C.; Torrance, CA; Erlanger, KY

• 71 Districts

Traffic.com• Wayne, PA (HQ)• 35 metro areas

Volkswagen• Auburn Hill, MI; Palo Alto, CA; Maricopa, AZ;

Westlake Village, CA; Santa Monica, CA; Fort Lee, NJ; Libertyville, IL; Washington, DC

Wavetronix• Utah

XM Satellite• Washington, DC• Deerfield Beach, FL• Novi, MI• Long Beach, CM• New York, NY

Member BenefitsMember Benefits

• Groundfloor on initiative with policymakers• Work collaboratively to enhance market• Influence state and local involvement in real time

traffic data• Receive regulatory & legislative updates• Increase the availability of traffic data• Build brand awareness of your product• Network with industry peers• Share cost of advocacy

Key ObjectivesKey Objectives

• Presentations to state legislatures, NACo, “big” cities, AASHTO

• Technology Fair on Capitol Hill in early 2007• Brief Congressional ITS Caucus• Work cooperatively with 511 Coalition,

Congressional e-911 Caucus, ITS Industry Advisory Committee and Society of Automotive Engineers

Secretary Mineta’s Six-Point Plan& SAFETEA-LU implementation

• Ongoing meetings and discussions with senior staff at USDOT to support, advise and participate in Secretary’s Plan

• VTIC is an industry resource and has been asked to provide documents to USDOT that will assist the Secretary achieve goals

• Plan to participate in implementation of key sections of SAFETEA-LU (egs. Sections 1201, 1909 and 5208); already making recommendations and responding to Federal Register notices

Contact InformationContact Information

e-Copernicus Mike Kanger

Office: 202-292-4600

mike.kanger@e-copernicus.com