V magazine “V IS ADDRESSING A WHOLE NEW GENERATION OF TRENDY,...
Transcript of V magazine “V IS ADDRESSING A WHOLE NEW GENERATION OF TRENDY,...
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V magazine media kit 2014
“V IS ADDRESSING A WHOLE NEW GENERATION OF TRENDY, ARTSY,
FASHION-CRAZED BOYS AND GIRLS. A PARTY IN A MAGAZINE.”
—MARIO TESTINO
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who V areLaunched in 1999, V Magazine is a fashion, art, and lifestyle publication focused on a young, sophisticated, international audience who wants style, stars, and stories before they’re news anywhere else.
“"V MAGAZINE IS A BOLD, BRAVE, CREATIVE, PASSIONATE, ARTISTIC MAGAZINE THAT HAS SO
MuCH SOuL AND INTEGRITY." —LADY GAGA
BIMONTHLY MAGAZINE VMAGAZINE.COM VMAGAZINE FOR IPAD
V Magazine targets the discerning, cosmopolitan reader while covering the next wave of rock bands alongside the season’s hottest designers. V reports on unpredictable and exciting beauty trends and views from fashion’s top imagemakers. Our audience ranges from high-profile players and professionals to devoted fashion and photography students.
The original supersized fashion bible, V Magazine began in 1999 under the discerning eye of founder, Editor-in-Chief, and Creative Director Stephen Gan. From the first issue, the magazine has attracted the highest caliber of contributors and talent. The debut publication was an all-star collaboration that included work by Mario Testino, Carine Roitfeld, Karl Lagerfeld, Bruce Weber, and David Sims, among others. The magazine has never wavered in producing the high-quality fashion editorials which have become its signature. Now approaching 100 issues later, V Magazine continues to serve up the latest and greatest in fashion with an insider’s view of the worlds of art, music, and design.
Updated multiple times per day, V Magazine’s interactive Web site and related social media channels premiere editorials from every issue as well as original content, including behind-the-scenes footage, exclusive interviews, music and fashion videos, plus branded features such as: Today’s Go-See, #TheLook, The Video, The VMIX, backstage fashion week coverage, and straight-from-the-source news and party coverage. As added value, we offer a wide variety of custom content for advertisers.
Our app delivers every issue of V straight to the subscriber’s tablet with plenty of added content. Sign on for exclusive videos and outtakes, extended interviews, playlists, and links to relevant sites and ads. Readers are invited to “clip” content to share across social networks, with tagging options. A customized ad presence is available for those wishing to enter the digital sphere.
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V ContentICONS & HEROES
V GIRLS
WORk IN PROGRESS
Want to know who the next big thing will be? V GIRLS spotlights the household names of tomorrow. Previous examples include Haim, Zoe Kravitz, Julia Garner, and Lorde.
From Ralph Lauren to Rick Rubin to Yoko Ono to Ai Weiwei, HEROES features exclusive interviews with creative icons of every stripe.
Legendary photographer Jason Schmidt goes inside artists’ studios to provide a rare glimpse behind the world’s must-see exhibitions. Past artists include Marina Abramović, Richard Phillips,Jeff Koons. Yoko Ono, Matthew Barney, Maurizio Cattelan, Robert Longo andBanks Violette.
“V BIG V SHINY V CONFIDENT V SMART V POLYMORPHOuS.”
—TIM BLANkS
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POWERHOuSE
BEAuTY
FASHION EDITORIAL
As Hillary Clinton knows, it takes a village. POWERHOUSE provides a glimpse into the teams behind the biggest names in fashion, art, commerce, and celebrity.
The newest products on the market, lusciously photographed by some of the world’s top still-life photographers.
Beauty is in the eye of the beholder, but there is no disputing the gorgeousness of fashion photography created by the likes of Mario Testino, Mario Sorrenti, and Inez & Vinoodh.
V Content
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Over 75% have attained a college degree.
V audienCeREADER PROFILE*FeMaLe/MaLe
62% Female38% Male
Dress Givenchy byRiccardo TisciHat J Smith Esquire
On face, Giorgio Armani Luminous Silk Foundation in ivory
Dress and shoes Viktor & Rolf
They go to bars/clubs on average two times a week.
sociaL
79% purchase beauty/grooming products more than once a month.
beauty conscious
educated
weLL traVeLed
They take on average three overseas trips per year and five trips within the U.S.A. per year.
a super Fan
Over 70% of readers keep their issues for at least 12 months.
OuR READERS ARE
aVerage age oF reader
32 Years
aVerage househoLd incoMe
$150,000
*Source: Fusion Communications London, 2011.
age breakout
26 % 18–24 Years43% 25–39 Years
4% other (not specified)
20% 40–54 Years7% 55+ Years
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V adVertisersLuxuRY FASHION GROuPS
FINE JEWELRY AND WATCHES
Céline Christian Dior Donna Karan Edun Fendi Givenchy Kenzo Louis Vuitton Marc Jacobs
prada
Jil Sander Miu Miu Prada
kering
Balenciaga Bottega Veneta Gucci McQ Saint Laurent Paris Stella McCartney
richeMont
Chloé
INTERNATIONAL FASHION BRANDS
INTERNATIONAL SPORTSWEAR BRANDSAdidas Originals Armani Exchange Diesel G-Star Lacoste Moncler Sisley United Colors of Benetton
AMERICAN FASHION BRANDSCalvin Klein Diane von Furstenberg Michael Kors Proenza Schouler Ralph Lauren Rag & Bone Reed Krakoff Theyskens’ Theory Tom Ford
AMERICAN SPORTSWEAR BRANDS7 For All Mankind Guess Hudson Jeans J Brand Joe Fresh Levi’s Paige Premium Denim
richeMont group
Cartier Piaget Van Cleef & Arpels
LVMh group
BulgariDior Fine Jewelry
other
Chanel Fine Jewelry David Yurman Harry Winston Omega Repossi Rolex Shamballa JewelsSwarovski
SkINCARE, BEAuTY, AND FRAGRANCESEstée Lauder Group L’Oréal Group Coty Group LVMH Group Clarins Group P&G Chanel Beauté NARS
ACCESSOIRIESAlexis Bittar Brian AtwoodCesare Paciotti Giuseppe Zanotti Hermès McQueen Eyewear Roberto Cavalli Eyewear Sam Edelman Stuart Weitzman Tom Ford Eyewear
SPIRITSLVMH group Pernod Ricard group
HOSPITALITY
LVMh group
Kempinski Hotels The Standard Hotel
Balmain BurberryChanelDolce & GabbanaDsquared2EquipmentGiorgio ArmaniHugo BossJean Paul GaultierJohn GallianoLanvinMax MaraMissoniNina RicciOsklenRoberto CavalliSalvatore FerragamoSonia RykielStefanelValentinoVersaceVionnetY-3
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V distribution
readers per copy
totaL audience
4.5
450,000
coVer price$7.50/$8.50
annuaL subscription price
THE READERSHIPgLobaL distribution
United States 68% Europe 24% Canada 3% Asia/Pacific 4% Americas 1%
top u.s.a. dMaNY: 15.28%Los Angeles: 8.09%San Francisco: 6.50%Chicago: 3.84%Miami: 3.40%Boston: 2.85%Philadelphia: 2.14%Dallas: 1.13%Washington DC: 1.13%Seattle: 0.20%
Frequency oF pubLication
rate base
Bimonthly
circuLation
103,464
100,000
paid distribution
Newstand 38.6%Subscription 48.2%
VeriFied distribution
Hotel program 6.7%Airport lounges 2.9% Comp list 3.8%
distribution
Controlled 13%Paid 87%
U.S.A. (print) $45.ooCanada (print) $55.00Digital only $7.00
THE DISTRIBuTION
THE PRICE
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V digitalVMAGAZINE.COM SOCIAL MEDIA
traFFic Average Monthly Visits: 347,000 Average Monthly Uniques: 363,000 Average Impressions (Pageviews): 3,000,000 Average Time on Site: 1:56
deMographics Female: 46% Male: 54% Median Age: 25-34 Median HHI: $100-$150K
The audience increased by 49.9% from August 2012 to August 2013
twitterThe audience increased by 94.4% from August 2012 to August 2013
instagraMThe audience increased by 71.2% from April 2013 to October 2013
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V editorial Calendar
V87 spring 1: the deniM speciaLA first look at Spring 2014–fashion, essential accessories, and denim. Plus: The winners of V Magazine’s Ford Model Search competition
V88 spring 2: the Music issue We got the beat! A Grammy Awards-worthy lineup of talented superstars in the best collections of the Spring 2014 season
V89 suMMer: the hoLLywood & swiMsuit speciaLBeauty, fashion, and swimsuits plus the best of Hollywood.Couture, fine jewelry, Pre-Fall collections, and everything you need to knowabout the Summer season!
V90 FaLL 1: FaLL preView First look at Fall 2014 fashion, beauty, denim, and essential accessories
V91 FaLL 2: FaLL Fashion spectacuLar!The looks, the models, the designers, the accessories, and the peoplemaking waves for Fall 2014
V92 winter: the art & beauty speciaL Fashion, couture, beauty, fine jewelry, resort, denim, and accessoriesPlus: Holiday gift guide and the Best of 2014
ISSuE SPACE CLOSE MATERIAL CLOSE ON SALEdec 6, 2013
Jan 17, 2014
Mar 21, 2014
Jun 13, 2014
JuL 25, 2014
oct 10, 2014
dec 11, 2013
Jan 24, 2014
Mar 28, 2014
Jun 20, 2014
JuL 31, 2014
oct 17, 2014
Jan 16, 2014
Feb 27, 2014
May 08, 2014
JuL 17, 2014
sep 11, 2014
noV 13, 2014
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V ratesSingle Page $25,410 Double Page Spread $50,820
Inside Front Cover Spread $63,525Outside Back Cover $69,300 Inside Back Cover (Single Page) $31,762
Opposite TOC $31,762 Opposite Foreword $31,762
Opposite Masthead $31,762
Open rates are negotiable based on committed paging levels.
These page rates are NET and do not include agency commission. It is the responsibility of the agency to add on their commission.
contracts Acceptance of contract advertising rates by customer constitutes contract agreement. In the case of unfilled yearly contracts, charges will be adjusted in accordance with the rate applicable to the number of insertions actually placed.
payMent terMs Full payment must be received within 30 days of issue on sale date. Any additional fees or charges inclusive of but not limited to foreign currency exchange, clearance, and wire transfer will be added on to the customer’s account. There will be an interest charge of 1.5% per month on all overdue balances.
canceLLation Fee
$5,000 for any ad canceled after published space close date. No cancellations will be accepted after published material close date.
generaL
V Magazine reserves the right to decline any advertisement. In the event of an error, V Magazine’s liability shall not exceed the cost of the space booked. The publisher is not liable for delays in delivery or nondelivery of advertising material affecting production.
payMents/contracts—pLease note new payMent terMs
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V produCtion speCifiCationsIN INCHEStriM size Single page: W 9.8” x H 13.375” Double page spread: W 19.6” x H 13.375” bLeed size (.25” bLeed) Single page: W 9.925” x H 13.625” Double page: W 19.85” x H 13.625” gateFoLd triM size Gate: W 9.3” x H 13.375” Cover: W 9.55” x H 13.375” Page One: W 9.8” x H 13.375” typesetting All type and elements must be at least 0.25” from trim. gutter saFety March & September: 0.50” All other issues: 0.25”
IN MILLIMETERS triM size Single page: W 248.92 mm x H 339.725 mm Double page: W 497.84 mm x H 339.725 mm bLeed size (6 MM bLeed) Single page: W 252.095 mm x H 346.075 mm Double page: W 504.19 mm x H 346.075 mm gateFoLd triM size Gate: W 236.22 mm x H 339.725 mm Cover: W 242.57 mm x H 339.725 mm Page One: W 248.92 mm x H 339.725 mm typesetting All type and elements must be at least 6 mm from trim gutter saFety March & September 12.7 mm / All other issues 6 mm
PDF FILES Print-ready PDF files ONLY. Ad materials can be supplied as spreads or can be broken down into single pages. All files must include issue # and brand name. Spreads supplied as a single page must have corresponding sides labeled RHP or LHP. Please include all fonts, hi-res CMYK images, logos, and graphics, and provide a color-accurate proof at 100%. Advertisers assume responsibility for quality of ad reproduction if a professional matchprint is not supplied by published material close date. iMages Minimum 350 dpi CMYK format Line screen 175 lines per inch screen angLes For your prooF 15 Cyan, 75 Magenta 30 Yellow, 45 Black Forward adVertising artwork to Vicky Benites V MAGAZINE 11 Mercer Street New York, NY 10013 Tel 1 646 747 4545 [email protected] to Ftp FiLes Please use fetch or FTP based software only ftp.visionaireworld.com username: ftpvmagup password: Vm@Gup account: please leave this field BLANK. NOTE: Once fully uploaded, your file should no longer appear and the browser window will be blank. send a conFirMation e-MaiL to [email protected] [email protected] [email protected] to e-MaiL FiLes E-mail download link to e-mail addresses listed above.
PLEASE NOTE uPDATED SPECS
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V ContaCts
Associate PublisherV Magazine11 Mercer StreetNew York, NY [email protected]
Jorge garcia
Advertising ManagerV Magazine11 Mercer StreetNew York, NY [email protected]
Vicky benites
Digital Advertising ManagerMoving Image & Content401 Broadway, Suite 808 New York, NY 10013646.480.5785 [email protected]
kristen haMMond
DIGITAL
Magazine Office, Italy & SwitzerlandMagazine InternationalVia Cappuccini 8, 20122 Milano, Italy+ 39 02 764581magazineinternational.it
Luciano bernardini de pace