UXStrategy Chicago Meetup, February 25, 2015
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My take on UX Strategy Jessica Peterson, Ph.D. @jessability February 25, 2015
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Transcript of UXStrategy Chicago Meetup, February 25, 2015
• A strategy for building UX in your org
• How UX influences business strategy
What I’ll focus on today
http://motivstrategies.com/pages/articles_what-is-the-real-value-of-design
Design-centricity performs financially
My three branches
• Research on Internal Processes and Teams
• UX Practice Creation with Product Teams • Hiring UX personnel
• User testing for each product team
• Enterprise R&D • User Research
• Market Research
• Delivery system to disseminate insights to Marketing, Strategic Programs, Product