UXSG2014 Lightning Talks - Design for impact (Annet Bruil)
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Transcript of UXSG2014 Lightning Talks - Design for impact (Annet Bruil)
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Design for Impact =
Design for the betterment of people
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Design does change behavior
But a product is not responsible for its actions, I view it as the relation between the user & product that
changes the behavior.
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Bottom of the Piramid
Bottom of the Piramid
LifeStraw®
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Sustainability
Designer:Jihyun Ryou
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Social problems
Designer:Annet Bruil
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Social-
DESIGN
Transformation-
Implication-
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Social problems?
Product influence theory
Design strategy & tactics
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Social dilemmas
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Social dilemmas
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Deconstruct social dilemmas
Individual vs. Collective concerns
Short term vs. Long term
concerns
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Deconstruct social dilemmas
Individual vs. Collective concerns
Short term vs. Long term
concerns
“Hey, but we are a civilised society, right?”
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Deconstruct social dilemmas
Individual vs. Collective concerns
Short term vs. Long term
concerns
“We have social glue, if everyone s;cks to that we would not have problems, right?”
“Hey, but we are a civilised society, right?”
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• Mimicking • Empathy • Reciprocity norm • Injunc6ve norms • Social values
Social constructs
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Rules & regulations
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Long term consequences
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Limited will power
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Society = primed with pro self
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Design addresses individual concerns
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Social dilemmas
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Deconstruct social dilemmas
Individual vs. Collective concerns
Short term vs. Long term
concerns
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Individual Collective
Long term
Short term
Social dilemmas
“I want to get in now”
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Individual Collective
Long term
Short term
Social dilemmas
“I want to get in now”
“I want arrive on 0me”
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Individual Collective
Long term
Short term
Social dilemmas
“I want to get in now”
“I want arrive on 0me”
“We don’t want to struggle to get in and out and bump into each other”
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Individual Collective
Long term
Short term
Social dilemmas
“I want to get in now”
“I want arrive on 0me”
“We don’t want to struggle to get in and out and bump into each other”
“We want to train ride to be as fast as possible”
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Individual Collective
Long term
Short term
Social dilemmas
“I want to get in now”
“I want arrive on 0me”
“We don’t want to struggle to get in and out and bump into each other”
“We want to train ride to be as fast as possible”
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Addressing 1 concern leads to accomplish the second concern?
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Framework (Tromp 2013)
(Tromp, 2013)
Personal concerns
Collec;ve concerns
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Theory to explain product influence
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Activity
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Practice
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Systems theory
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Still designing to change eating behavior?
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Affordance
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Nudge
Design: Annet Bruil www.ETEPLATE.com
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Persuasion
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How to design
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Framework (Tromp 2013)
(Tromp, 2013)
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Strategy
(Tromp, 2013)
Discouraging behavior
Encouraging behavior
Implicit
Explicit
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Strategy
Discouraging behavior
Encouraging behavior
Implicit
Explicit
![Page 46: UXSG2014 Lightning Talks - Design for impact (Annet Bruil)](https://reader034.fdocuments.in/reader034/viewer/2022052600/55835d60d8b42a3e1d8b534f/html5/thumbnails/46.jpg)
Strategy
Discouraging behavior
Encouraging behavior
Implicit
Explicit
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Strategy
Discouraging behavior
Encouraging behavior
Implicit
Explicit
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Strategy
Discouraging behavior
Encouraging behavior
Implicit
Explicit
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v
Tactics
(Tromp, 2013)
Apparant
Weak
Strong
Hidden
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Tactics
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Deconstruct social problems; from collective needs and personal needs, both short & long term. Theory to understand which behavior you can effect & theory on how to change the behavior through products. User experience design considerations; strategy & tactics