UXNZ 2015 Talk - UX Coaching by Jodine Stodart
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Transcript of UXNZ 2015 Talk - UX Coaching by Jodine Stodart
01/05/2023 Commercial in confidence 1
UX COACHINGEmbedding UX practice from the outside in
Jodine Stodart@jUXposition
Commercial in Confidence 2
UX COACHING
Coaching & UX CoachingConditions for SuccessFour Stages• Understanding• Demonstrating• Participating• Practicing
Conclusion
29 July 2015
01/05/2023 Commercial in confidence 3
Coaching
A process of guiding and supporting an individual in learning and practicing specific skills or tasks
01/05/2023 Commercial in confidence 4
UX Coaching
Same process, with user experience research tools and methods being the focus of the skills learnt and tasks practiced.
01/05/2023 Commercial in confidence 5
UX COACHINGOUTCOMES
Transformative for both end USERS and the
TEAMS being coached
UX COACHING
01/05/2023 Commercial in confidence 6
Conditions for success
01/05/2023 Commercial in confidence 7
UX COACHING
CHANNEL
CHANNEL
CHANNEL
JLCL
GJ LJJ J
JL JG
G CLJ JL
ORGANISATION
01/05/2023 Commercial in confidence 8
UX COACHING
COMFORTZONE
COMFORTABLE BUT
UNSATISFIED
01/05/2023 Commercial in confidence 9
UX COACHING
The pain of change
needs to be less than the
pain of staying the
same…
01/05/2023 Commercial in confidence 10
UX COACHING
CHANNEL
CHANNEL
CHANNEL
GLCL
GJ LGL J
GL JG
G CLL GL
ORGANISATION
01/05/2023 Commercial in confidence 11
UX COACHING
UX COACHING BRIDGE
CHANNEL
CHANNEL
CHANNEL
JJJ
JJ J JJ J
GL JG
G CLL GL
JORGANISATION
01/05/2023 Commercial in confidence 12
UX Maturity Model
01/05/2023 Commercial in confidence 13
UX COACHING
UX COACHING BRIDGE
CHANNEL
CHANNEL
CHANNEL
J
JJJ
JJ J JJ J
GL JG
G CLL GL
01/05/2023 Commercial in confidence 14
UX COACHING
UX COACHING BRIDGE
CHANNEL
CHANNEL
CHANNEL
J
JJJ
JJ J JJ J
JJ JJ
J JJJ JJ
01/05/2023 Commercial in confidence 15
UX Coaching as a journey
Four stages in the journey
UNDERSTANDING DEMONSTRATING PARTICIPATING PRACTICING
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JL
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J JCURRENT
STATE
G L J F GJ
OUT OF D2D
LISTEN
EVIDENCE
EXPOSURE
CONTROL OWNERSHIP
COLLABORATE EVERYONE
FAILURE
SUCCESS
GO IT ALONE
17
Four stages
UNDERSTANDING DEMONSTRATING PARTICIPATING PRACTICING
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Four stages
DEMONSTRATING PARTICIPATING PRACTICINGUNDERSTANDING
UNDERSTANDING
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CURRENTSTATE
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UNDERSTANDING
Where do you start?
UNDERSTANDING
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CURRENTSTATE
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G LOUT OF D2D
UNDERSTANDING
As part of the project initiation ensure that:• The organisation has allocated the right people
• The organisation is happy for those people to be resourced to your
coaching project at least 50% of the time
• Change their physical space in some way
• Or remove them from their normal D2D workspace
This will begin to build some trust and show support• You have acknowledged their workload
• You have helped acquire them some time and space to think and learn
• You have created a space for the new to enter
UNDERSTANDING
21
CURRENTSTATE
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G L JOUT OF D2D
LISTEN
UNDERSTANDING
01/05/2023 Commercial in confidence 22
Listen
01/05/2023 Commercial in confidence 23
UX COACHING
Get to know the team
Spend time formally interviewing each team member
Spend time informally over coffees, lunch, discussions
01/05/2023 Commercial in confidence 24
UX COACHING
Feel their pain
Listen to what they are saying
Empathise and take note of pain points
Validate their experiences by including them as key outcomes / things to change
25
Four stages
DEMONSTRATING PARTICIPATING PRACTICINGUNDERSTANDING
26
Four stages
PARTICIPATING PRACTICINGUNDERSTANDING DEMONSTRATING
UNDERSTANDING DEMONSTRATING PARTICIPATING PRACTICING
27
CURRENTSTATE
G L J FOUT OF D2D
LISTEN EVIDENCE
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DEMONSTRATING
01/05/2023 Commercial in confidence 28
85% of visitors don’t
see the homepage
UX COACHING
72% of visitors are
using service B
4% of visitors are
using service A
UNDERSTANDING DEMONSTRATING PARTICIPATING PRACTICING
29
CURRENTSTATE
G L JF G
OUT OF D2D
LISTEN
EVIDENCE
LO
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PPO
RT
H
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SA
TISF
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DEMONSTRATING
EXPOSURE
01/05/2023 Commercial in confidence 30
Picture of talking to users
Get them talking to users
01/05/2023 Commercial in confidence 31
Picture of role play
Role play an interview
UNDERSTANDING DEMONSTRATING PARTICIPATING PRACTICING
32
CURRENTSTATE
G L J F GJ
OUT OF D2D
LISTEN
EVIDENCE
LO
SU
PPO
RT
H
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SA
TISF
AC
TIO
N
HI
DEMONSTRATING
EXPOSURE
CONTROL
33
Four stages
PARTICIPATING PRACTICINGUNDERSTANDING DEMONSTRATING
34
Four stages
PRACTICINGUNDERSTANDING DEMONSTRATING PARTICIPATING
UNDERSTANDING DEMONSTRATING PARTICIPATING PRACTICING
35
J
LO
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PPO
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H
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CURRENTSTATE
G L J F GJ
OUT OF D2D
LISTEN
EVIDENCE
EXPOSURE
CONTROL OWNERSHIP
PARTICIPATING
UNDERSTANDING DEMONSTRATING PARTICIPATING PRACTICING
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J
LO
SU
PPO
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JCURRENT
STATE
G L J F GJ
OUT OF D2D
LISTEN
EVIDENCE
EXPOSURE
CONTROL OWNERSHIP
COLLABORATE
PARTICIPATING
01/05/2023 Commercial in confidence 37
Important they feel the sense of achievement through participating directly
01/05/2023 Commercial in confidence 38
Collaborate
UNDERSTANDING DEMONSTRATING PARTICIPATING PRACTICING
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PPO
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G L J F GJ
OUT OF D2D
LISTEN
EVIDENCE
EXPOSURE
CONTROL OWNERSHIP
COLLABORATE EVERYONE
PARTICIPATING
01/05/2023 Commercial in confidence 40
UX COACHING
Important they feel the sense of achievement through participating directly
41
Four stages
PRACTICINGUNDERSTANDING DEMONSTRATING PARTICIPATING
42
Four stages
UNDERSTANDING DEMONSTRATING PARTICIPATING PRACTICING
UNDERSTANDING DEMONSTRATING PARTICIPATING PRACTICING
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JL
LO
SU
PPO
RT
H
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TISF
AC
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PRACTICING
J JCURRENT
STATE
G L J F GJ
OUT OF D2D
LISTEN
EVIDENCE
EXPOSURE
CONTROL OWNERSHIP
COLLABORATE EVERYONE
GO IT ALONE
01/05/2023 Commercial in confidence 44
UX COACHING
COMFORTZONE
TOO FAR OUT TOO SOON =
HIGH STRESS!
UNDERSTANDING DEMONSTRATING PARTICIPATING PRACTICING
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JL
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H
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SA
TISF
AC
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PRACTICING
J JCURRENT
STATE
G L J F GJ
OUT OF D2D
LISTEN
EVIDENCE
EXPOSURE
CONTROL OWNERSHIP
COLLABORATE EVERYONE
FAILURE
GO IT ALONE
UNDERSTANDING DEMONSTRATING PARTICIPATING PRACTICING
46
JL
C
J
LO
SU
PPO
RT
H
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SA
TISF
AC
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PRACTICING
J JCURRENT
STATE
G L J F GJ
OUT OF D2D
LISTEN
EVIDENCE
EXPOSURE
CONTROL OWNERSHIP
COLLABORATE EVERYONE
FAILURE
SUCCESS
GO IT ALONE
01/05/2023 Commercial in confidence 47
UX COACHINGOUTCOMES
Transformative for both end USERS and the
TEAMS being coached
UX COACHING
01/05/2023 Commercial in confidence 48
Fin