UX your process!

Ardita Karaj

Agile and Beyond 2016

About me.. eh

Agile Coach at EPAM Systems

@Ardita_k

Agile and Beyond

…

Process for the sake of process

Agile teams help business deliver value and learn fast

• Process helps business run more effectively

• Agile is a framework

• Agile teams have a process

• Organizations have processes (Governance, Risk, Compliance)

• Organizations add processes to Agile team’s process

• Need for unification adds processes to Agile team’s process

What is the goal of Agile teams again??

UX Design 101

• Goal

• Personas

• Scenarios

• Journey Map

• Prototypes

• Not just UI

Let’s build the process for your organization

Enterprise: Bank

Organization: Digital

Exercise 10min

• Who are our customers?

• What are their needs/pain points?

• As a customer, what do you need from a bank?

(account management, reports , ...)

• Create teams with a focus for the end user value

Exercise 15 min

Break into the teams we just created

Create your teams (10 minutes)

• Decide the Goal of the team (business domain, technical platform…)

• Decide your team size and dynamic, personas (names, ages, personality, etc)

• Appoint a Process person to represent you to the Community of Practice

Discussion

• What did we take in consideration when we created teams?

• Who are the customers of your teams?

• How did you decide on the Process person?

Discussion

Community of Practice representatives:

Please come forward

• What is your goal?

• Who are your personas?

• What do you know about your teams so far?

• Do you have any organizational guidelines?

• Any Governance boundaries?

Customer Journey Map

• Walk along with the customer• Note their actions • Observe how they use your app• Understand their routines and needs

Continuum of fidelity

How do UX people work?

• We don’t build for ourselves

• We build for our USER

• Useful

• Usable

• Keep it simple

• Evolving

• Experiment

• Collaboration

Exercise 10 min

Process Representatives:

• Create scenarios for your teams - How will your teams release?

- How will your teams plan?

- How will your teams manage budget?

- …….

Teams:

• Prepare a monthly calendar

• Think about your needs.

This is your “Sketch” prototype

Measuring stick

• Quantitative• Noticing trends and measuring against KPIs

• Qualitative• Observing behavior and finding meaning

Metrics are not replacement for

user research ~ Melissa Perri

Exercise: User test 15 min

• Present the new process to your teams

• Look for Quantitative and Qualitative metrics

• Collect their feedback

• Make changes in Collaboration

• Book meetings on your calendars

Next?

• Lean UX

• If no ROI strip it out

• Less rules

• More simplicity

• Design thinking

Recap

• Goal and Personas - Drove us to create Product Teams • We also created a process representative for each-team

• Journey map – Drove us to consider the daily actions

• We highlighted where customers were getting any value

• Continuum fidelity• We created “Sketch” process, we agreed to evolve it

• We included Governance needs, we evolved

• User testing• Our calendar was our “Low fidelity” prototype

• This is where we decided where to get lean

• Improve• Lean, Simple

Ardita.Karaj@gmail.com

@Ardita_k