UX Toolbox - The Right Tools To Use To Understand The User Experience
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Annette Priest @annettepriest #UXTB #PCATX UX Toolbox - The Right Tools To Use To Understand The User Experience Saturday, August 18, 2012
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When all you have is a hammer, everything looks like a nail. Don't let your product get caught off balance with an over-reliance on a particular tool that might not be telling you the right information about your product or your customers. This workshop will cover a variety of tools and methods to help you get closer to your customers, increase sales and reduce product support costs through better user experience. You'll learn how to choose the right tool to answer your question and how to use a variety of approaches to ensure your product is meeting the needs of your customers.
Transcript of UX Toolbox - The Right Tools To Use To Understand The User Experience
Annette Priest@annettepriest
#UXTB
#PCATX
UX Toolbox - The Right Tools To Use To Understand The User Experience
Saturday, August 18, 2012
@annettepriest #UXTB #PCATXSaturday, August 18, 2012
@annettepriest
A day at the beach...
#UXTB #PCATXSaturday, August 18, 2012
@annettepriest #UXTB #PCATXSaturday, August 18, 2012
@annettepriest
What problems are you trying to solve for your
product?
#UXTB #PCATXSaturday, August 18, 2012
@annettepriest
Problems to solve
Sales are down
Support costs are up
People just aren’t clicking like they used to
#UXTB #PCATXSaturday, August 18, 2012
@annettepriest
What tools are you abusing?
Web analytics
Surveys
A/B testing
#UXTB #PCATXSaturday, August 18, 2012
@annettepriest #UXTB #PCATX
What’s visually engaging? Where will people look?
How do people think about information?
How should information be grouped or organized?
Where are people getting lost in navigation?
What do people notice? What are they aware of?
Where are the pain points?
Ask The Right Question
Saturday, August 18, 2012
@annettepriest
Ask the Right Questions
Questions to Ask Tool Timeframe
WHERE are people clicking? Web Analytics (A/B Testing) Varies
But WHY are they clicking where they’re clicking…
What is visually engaging on this page?Where will people look on this page?
predictive eyetracking
Minutes to Hours
What are people aware of and not aware of? 5-Second TestReal People
Days to Weeks
How do people think about information?How should info be grouped or organized Card Sort
Real PeopleDays to Weeks
Where are people getting lost in navigation? ReverseCard Sort
Real PeopleDays to Weeks
Use the Right Tool for UX
#UXTB #PCATX
© 2012 Revel Insight
Saturday, August 18, 2012
@annettepriest #UXTB #PCATXSaturday, August 18, 2012
