Building a UX Strategy for Europe: a case study for UXSTRAT Europe 2015
UX Strategy - Lessons from the 2013 UXSTRAT Conference
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uxst rat UX Strategy: lessons from by krispian emert
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Krispian Emert attended the 2013 UX Strategy Conference in Atlanta, and returned with lots of great ideas and techniques to share about making UX more strategic and less tactical. This slide deck accompanied Krispian's talk to the Vancouver User Experience Group, "Lessons from the 2013 UXSTRAT Conference," where she shared her favourite techniques learned from Foolproof's Tim Loo, Mail Chimp's Aarron Walter and The Understanding Group's Dan Klyn. Krispian's talk also covers how she is using the techniques learned at UX STRAT in her own work.
Transcript of UX Strategy - Lessons from the 2013 UXSTRAT Conference
uxst ratUX Strategy: lessons from
by krispian emert
Hello!and thank you
lessons fromuxst rat
UX design therapy@UXdesigntherapy
ux strategy
about me@krispian [email protected]
applicationsinterface design
crash!dot com
menu design
Visual designer: Gary De Guzman
ux strategy
TACTICS vs StrategyLET’S DISCUSS THE DIFFERENCE BETWEEN
UX PYRAMID: TACTICAL ACTIVITIES
TACTICAL UX
Credit: Anthony Colfelt / Different
who’s to blame?
IF THE UX SUCKS,
STRATEGIC UXA BETTER APPROACH
Credit: Anthony Colfelt / Different
frameworkfoolproof’s ux strategy
HOW IS THIS ACCOMPLISHED?
!UX STRAT 2013: Tim Loo, Workshop: Redesigning business culture and thinking around the customer
FOOLPROOF EXPERIENCE STRATEGY FRAMEWORK
full deck atplease view tim loo’s
http://www.slideshare.net/UXSTRAT/ux-strat-2013-tim-loo-workshop-redesigning-business-culture-and-thinking-around-the-customer
FOOLPROOF EXPERIENCE STRATEGY FRAMEWORK
it all starts with
RESEARCH
so, where are we today?
connected uxMailCHIMP’s aarron walter
!using evernote to gather disparate info about current experience
Aarron Walter
please visitfor aarron walter’s slides
http://www.slideshare.net/UXSTRAT/ux-strat-2013-aarron-walter-connected-ux
communicate THE current stateIMPACTFULLY
where are we today?
MORE TIPS FROM FOOLPROOF
YOU’VE COMMUNICATED CURRENT STATE, STAKEHOLDERS HAVE TAKEN NOTICE, AND ASK:WHAT SHOULD WE DO?THE NEXT STEP, COMMUNICATE THE SOLUTION
FOOLPROOF EXPERIENCE STRATEGY FRAMEWORK
Ben Crothers
EXPERIENCE PRINCIPLES DON’T HAVE TO BE FANCY
http://www.uxapprentice.com/
www.theservicedesignprogramme.org
YOU DON’T NEED TO BE AN ARTIST TO COMMUNICATE FUTURE STORIES (OR SCENARIOS OR STORYBOARDS)
Ben Crothers
NOTE THE REFERENCE TO EXPERIENCE PRINCIPLES!
future stories defineOUTCOMESAND WE WANT THE OUTCOME TO BE GOOD
Good?but… what DO WE MEAN BY
what is goodpart 1: defining
EXPERIENCE PYRAMID: SIMPLIFIED
amazing?what does it MEAN to be
EXPERIENCE PYRAMIDYOU NEED TO GET THE FOUNDATIONS RIGHT BEFORE SETTING YOUR SIGHTS ON ‘AMAZING’
UI
Interaction Design
Information Architecture
Content Strategy
User Research
UX PYRAMID IN NON-JARGONESE
DESIGNING AT THE TOP OF THE EXPERIENCE PYRAMID, DOES NOT MEAN WE START AT THE TOP OF THE UX PYRAMID. FOUNDATIONAL ACTIVITIES MUST OCCUR FIRST.
THANKS TO THE BRILLIANT DORIAN TAYLOR FOR HELPING ME TO COME UP WITH THE PYRAMIDS
INSPIRATION CAME FROM A DIAGRAM IN HIS ARTICLE: User Experience Design: The Mirror Image of Marketing
I WAS INSPIRED TO CREATE YET ANOTHER PYRAMID, AN ANALOGY THAT HELPS STAKEHOLDERS TO UNDERSTAND THE VALUE OF FOUNDATIONAL ACTIVITIES IN A REALM IN WHICH THEY UNDERSTAND
UX PYRAMIDFEEL FREE TO USE AND SHARE
EXPERIENCE PYRAMIDFEEL FREE TO USE AND SHARE
what is goodpart 2: measuring
!
UX STRAT 2013: Dan Klyn, DETERMINING WHAT GOOD MEANS
CREDIT: DAN KYLN
THE STAKEHOLDER AND I: A SINGLE VISION
CREDIT: DAN KYLN
OUR SHARED VISION WILL RESULT IN THE EPITOME OF SIMPLICITY
CREDIT: DAN KYLN
ACTUAL STAKEHOLDERS! ALL WITH DISPARATE VISIONS
CREDIT: DAN KYLN
ACTUAL PROJECT!
Performance Continuum
DAN KLYN GOT THE INSPIRATION FROM AN ARCHITECTURE TEXTBOOK
CREDIT: DAN KYLN
THE ATTRIBUTES ARE NOT OPPOSING “VERSUS”, RATHER, THINK “YET” NOT ZERO SUM, BUT A MODEL FOR DISCUSSION AND ACCOUNTABILITY
CREDIT: DAN KYLN
CAN APPLY TO ENTIRE PROJECT, OR TO A DISCRETE FEATURE CREDIT: DAN KYLN
please visitfor DAN KLYN’S slides
http://www.slideshare.net/UXSTRAT/ux-strat-2013-dan-klyn
FOOLPROOF EXPERIENCE STRATEGY FRAMEWORK
FOOLPROOF EXPERIENCE STRATEGY FRAMEWORK
case study
tableHoly SH*T: I got a seat at the
INSIGHTSuser research
BEHAVIOURAL PROFILES
experience principles
mapexperience
WRAP UP
uxstrathttp://www.slideshare.net/UXSTRAT
ux design therapyhttp://www.meetup.com/UX-Design-Therapy/
join us!
THANK YOU
