Ux strategy innovation

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    11-Aug-2014
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Technology is evolving at an accelerated pace and the opportunities to create new products and services present challenges for both established organizations and emerging entrepreneurs alike. The role of UX research and design goes beyond developing simple, beautiful and user-friendly interfaces and has become and essential component of how organizations understand and design for their future success.

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  • UX RESEARCH & DESIGN AS A STRATEGIC ENGINE FOR INNOVATION
  • EMERGING EXPERIENCES Design for Complexity and Change Collective / Social Products Product Ecosystems Service Ecosystems Emerging Experiences Complexity&SpeedofChange Product & Device-Centric Shared Media Digital Convergence Service Platforms Networked Communities
  • IMPACT OF TECHNOLOGY Challenges Adaptation to continuous accelerated change Fostering a culture of innovation Discovering opportunities to provide meaningful experiences READING DRIVING BUYING LEARNING
  • Hard to predict or prescribe how people will perceive, use and adopt new products or services. Evolving digital lifestyles. IMPACT OF TECHNOLOGY Evolving Users, Consumers, Customers
  • UX RESEARCH AND DESIGN Engine of Innovation UX RESEARCH UX DESIGN Products Product Ecosystems Service Ecosystems Product & Device-Centric Shared Media Digital Convergence Service Platforms Networked Communities (Experience) Design = Innovation
  • UX RESEARCH AND DESIGN Understanding Human Behavior FUNCTIONALITY TECHNOLOGY AESTHETICS INTERFACE CONTEXT WHAT? Product/Service Design HOW? Interaction Design WHY? USER Culture / Values / Needs / Motivation / Behaviors EXPERIENCE = STRATEGY
  • Opportunities for innovation based on continuous evolution of peoples needs, perceptions, behaviors, values and lifesyles. Question established models / value what is essential RESEARCH AND EXPERIENCE DESIGN Emphasis on Human Narratives 39 Confidential | January 15, 2010 BLUEBERRY: FUTURE TV USER EXPERIENCE STRATEGY - U.S. MARKET 2011 On-The-Go TV + Social Networking Live Event 1 2 3 4 5 TV Browsing Customization Key Pairings: Multi-Platform UX Media State Sync
  • PROJECT EXAMPLES Products Product & Device-Centric Shared Media Digital Convergence Service Platforms Networked Communities Collective / Social Complexity&SpeedofChange Emerging Experiences Confidential | May 18, 2011 Envisioning Next Digital Imaging : Final Report SIX ROLLS LONG STILL VIDEO PANORAMA VOICE TAG LIGHTS + LS 6 CAPTURE SIX ROLLS LONG STILL VIDEO PANORAMA VOICE TAG LIGHTS + LS 6 CAPTURE SIX ROLLS LONG STILL VIDEO PANORAMA VOICE TAG LIGHTS + LS 6 CAPTURE SIX ROLLS LONG STILL VIDEO PANORAMA VOICE TAG LIGHTS + LS 6 CAPTURE Shooting Mode Action Navigation On-Screen Input ShootFeature Navigation 4 52 3 SIX ROLLS LONG STILL VIDEO PANORAMA VOICE TAG LIGHTS + LS 6 CAPTURE 2 3 1 5 4 Peer Camera: The Party Goer 43 Confidential | May 18, 2011 Envisioning Next Digital Imaging : Final Report Peercameras charge wirelesslythroughinduction. Cassiegetsreadytogooutwhileherpeercameras charge. Avisual indicationofthecameraschargingstatusisgivenwith multiplecolorsoflight. Whenallofthecamerasareglowinggreen,shegrabsthemand headstotheparty. 1 32 4 5 7 6 Service Ecosystems Product Ecosystems
  • User Experience Strategy for Washing Machines in the U.S.
  • FIELD RESEARCH Ethnography / Home Environment Lifestyle / Habits / Workflows U.S. Regional Segments
  • LAUNDRY PROCESS: USER JOURNEY upstairs basement upstairs basement6. add clothes waiting time 7. move clothes to dryer or line whites darksbaby clothes upstairs 1. main user (Annette) move clothes to basement 2. sort clothes 3. open water 4. set to super pull to start machine 5. add detergent directly upstairs 8. main user (Annette) move clothes upstairs to foldwaiting time
  • What is the User Thinking? Whats on WM Control Panels? USER EXPERIENCE DESIGN STRATEGY INNOVATION MASTER SLAVE LEGACY PARTNERSHIP Funtional Insights Emotional Insights
  • WORKSHOP CO-CREATION Personalize Clothing Treatment Duration USERS MENTAL MODEL
  • CONTROL PANEL DESIGN Front LoadTop Load
  • - + Garment Color Load Size Wash RinseSoil Level Drain Save Options Delay Start Prewash 74Rinse DrainWashPrewashDelay Start Estimated Min Left Estimated Total Min Deep Steam TM My Cycle 1 TM Energy Save TM Silver Care Rugged Delicates Bedding Denim Whites Towels My Cycle 2 My Cycle 0 Treatment Duration Wash Temp Rinse Temp Spin User pushes the button on the knob to begin configuration Variations and options with adjustable levels and buttons (LEDs) CONTROL PANEL DESIGN Front Loader Design 1 TOP FRONT
  • Wash Rinse Drain 55% completed Estimated minutes left: You saved: 5.43% water saved compared to regular top loaders The amount of electricity you saved this time can save 200 trees21min CONTROL PANEL DESIGN Front Loader Design 2 TOP FRONT Touch screen with access to extra data to the user: user tutorials, alerts and smartphone connectivity.
  • MOCK-UP USABILITY TESTING 8 Condential | December 3, 2010 Cyclon 2 Project: Usability Testing for Washing Machines in the US Task Summary 12 Condential | December 3, 2010 Cyclon 2 Project: Usability Testing for Washing Machines in the US Usability Analysis 12 Condential | December 3, 2010 Cyclon 2 Project: Usability Testing for Washing Machines in the US Usability Analysis Usability Analysis UI - IA Strongly disagree Disagree Somewhat agree Groupings that are less clear to the user. 0 2 4 6 8 10 12 25% 8% 8% 33% 33% 33% 42% 42% 50% 17% 17% 17% 17% 17% 17% 17% 17% 17% 17% 25% 25% 25% 25% 25% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 0 2 4 6 8 10 12 25% 8% 8% 33% 33% 33% 42% 42% 50% 17% 17% 17% 17% 17% 17% 17% 17% 17% 17% 25% 25% 25% 25% 25% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 0 2 4 6 8 10 12 25% 8% 8% 33% 33% 33% 42% 42% 50% 17% 17% 17% 17% 17% 17% 17% 17% 17% 17% 25% 25% 25% 25% 25% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 0 2 4 6 8 10 12 25% 8% 8% 33% 33% 33% 42% 42% 50% 17% 17% 17% 17% 17% 17% 17% 17% 17% 17% 25% 25% 25% 25% 25% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% Smart Cycles Garment Cycles Treatment Cycles Duration Cycles Jog Cycles My Cycles Color Cycles
  • UX RESEARCH AND DESIGN Strategic Engine for Innovation WHY? USER Culture / Values / Needs / Motivation / Behaviors EXPERIENCE = STRATEGY Redefined product UI Refined target segmentation (US) New marketing strategy for product line Clear product roadmap
  • Learning from Participatory Cultures New Imaging Experiences
  • 24 Confidential | May 18, 2011 Envisioning Next Digital Imaging : Final Report Expectation of seamless integration of all imaging modes (from planning to capture to sharing) Screen legibility and ergonomics, not technology, become limiting factors. Capture everything, select later replaces snapping the decisive frame 1900-1990 1990-2005 2005-2015 INTEND ADJUST CHECKPREPARE PROCESSSHOOT DISPLAYMANAGE The megapixel (and more broadly, the image quality) race is reaching an asymptote sm artpho Traditional settings and controls are shifting to post-processing (expo- sure, depth of field) Expectation of Everything, Any- time, Anywhere personal media. Point & Shoot Smartphones Compact (Mirrorless) Industry Challenge Users Immediate / Connected Use of images Smartphone as Camera Apps for Capturing, Management, Sharing and Emotional Effects Context Narrative and added Information to enhance images Maximize Image Quality Manipulate Camera to capture the perfect image. Performance First for detailed control of image results FUTURE OF IMAGING Pro_Am Smart Snappers
  • UNDERSTANDING PHOTOGRAPHERS 138 Confidential | May 18, 2011 Envisioning Next Digital Imaging : Final Report MARCH GPS MyTouch Phone Rarely 35mm Often Point and Shoot Never, Broken DSLR Daily SLR Daily 2 Lenses Flash Accessory Flip Video Occasionally Interviewee: Christian Patallo PRO-AM Owns compact point and shoot, DSLR, Smart phone with camera/video capability, Camcorder Unemployed/job searching, applying to photo school 18 years old Makes $ 0-25K per year Lives in Ozone Park, Queens, NY 3 live in his household Camera bought 1 to 2 yr ago Cost $800+ Brands are Canon, Nikon, MyTouch Phone Uses camera daily Plans to take photos and videos every month Somewhat familiar with camera specs Makes manual adjustments Reads photo mags/blogs Participates in photo communities Uses social networks/services Flickr, Tumblr Goes out 2-4 nights per week Enjoys trying new web services Image quality is more important than who he shares it with Portability SharingControl Editing Price 138 Confidential | May 18, 2011 Envisioning Next Digital Imaging : Final Report MARCH GPS MyTouch Phone Rarely 35mm Often Point and Shoot Never, Broken DSLR Daily SLR Daily 2 Lenses Flash Accessory Flip Video Occasionally Interviewee: Christian Patallo PRO-AM Owns compact point and shoot, DSLR, Smart phone with camera/video capability, Camcorder Unemployed/job searching, applying to photo school 18 years old Makes $ 0-25K per year Lives in Ozone Park, Queens, NY 3 live in his household Camera bought 1 to 2 yr ago Cos