UX STRAT 2013: Klemens Wengert, Implementing The Pillars Of Cool For March Madness Live
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Transcript of UX STRAT 2013: Klemens Wengert, Implementing The Pillars Of Cool For March Madness Live
IMPLEMENTING THE PILLARS OF COOL FORMARCH MADNESS LIVE
Klemens Wengert | Turner Broadcasting | [email protected] | @kwengert1
Sunday, September 15, 13
‣ Get to know the Cool Project‣ UX Strategy and Approach for MML‣ Lessons Learned
TAKE AWAY
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WHAT MAKES IT COOL?
‣ Accomplishment‣ Connection‣ Identity‣ Sensation
Created by Karen Holtzblatt
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THE TRIANGLE OF DESIGN
‣ Direct Into Action‣ The Hassle Factor‣ The Delta
Created by Karen Holtzblatt
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STRATEGY‣ Business Goals
Brand Perception Monetization Engagement Reach
‣ UX Goals Refocus App HCI guidelines Unify Social Support Linear TV
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DISCOVERY‣ The Good‣ The Bad‣ The Ugly
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DESIGN
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DEVICES
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SCH
EDU
LE
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NAV
IGAT
ION
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BRAC
KET
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GAM
ECEN
TER
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GAM
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GAM
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GAM
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GAM
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HOW DID WE DO?‣ Accomplishment‣ Connection‣ Identity‣ Sensation
‣ Direct Into Action‣ Hassle Factor‣ Delta
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Q+A& THANK YOU
Klemens Wengert | Turner Broadcasting | [email protected] | @kwengert1
Sunday, September 15, 13