UX MATURITY LEVELSAND YOU

DARREN HOOD

Heuristics/UsabilityInformation Architecture

Interface & Interaction Design Research

UX Landscape © 2016, Darren Hood. All rights reserved.

Nomenclature Information Foraging Wayfinding

Taxonomies Information Management

Site Maps Pattern Libraries Wireframes

Persuasive Design Findability

Fitts’ Law NavigationPersonas

E-Commerce Iconography Aesthetics

Gestalt Theory Contrast

Spatial Memory Prototyping Mockups

Visual Design Color Psychology

Responsive Design Mobile Design Adaptive Design

Style Guides

Accessibility Scannability Readability

Common Convention Consistency

Cognition System/Real World Match Intuition

Clarity Minimalism

Delight

Learnability

Recognition

Guerilla Research Focus Group Moderation Survey Design

Ethnography Qualitative Research

Diary Studies Needs Analysis Task Analysis

Data Synthesis Data Analysis

Remote Testing Contextual Inquiry Field Studies

First Click Testing

Brand Experience (BX)

Competitive Analysis

Interactive TV

Lean UX Email Marketing

Agile Methodologies Risk Mitigation

Error Recovery

Vendor Management

Analytics Online Advertising Instructional Design

Emotional Intelligence Ergonomics

Client Management Internet of Things Pictorial Realism

Blended Learning

Sound Design Augmented Reality Virtual Reality

Interactive Voice Response (IVR)

Empathy Gamification

TypographyUX Strategy

Intercept Surveys Multivariate testing Mixed Method Research

Interviewing

Qualitative Research

Scenarios

Heat Maps

Customer Experience (CX)

Copywriting Simplicity Ease of Use Transparency

Efficiency

Autonomy

Design Thinking Storyboarding Journey Mapping

Human-Computer Interaction

Information Visualization

Key Performance Indicators

Affordances

Eyetracking

Cognitive Psychology Mental Models Design SprintsTactile InteractionCard Sorting

Affinity Diagramming

Emotional Design Impact Innovation

Iterative Design

Semiotics Metadata

Faceted Search Suggestive Search

Content Strategy Cognitive Load

Task Flows

Statistics

Information Scents

Content Inventory Annoyances

Visual Communication

What is a UX Maturity Level?

A UX maturity level describes various levels of organizational evolution and operation as it pertains to UX.

Why are UX maturity levels an important business factor?

The more mature an organization is, the more they will outperform the competition.

UX maturity levels provide a means of examination and helps provides a way to measure status, progress, and goals.

UX MATURITY LEVELSA REVIEW

Jakob Nielsen

Jakob Nielsen

1. Hostility towards usabilityNobody wants to hear about users

2. Developer-centered user experienceTeams reliant upon intuition

3. SkunkworksStakeholders don’t rely upon or value the design team’s expert opinion

Teams don’t truly start making UX progress until they graduate from Skunkworks — establishing budgets, integrating UCD into processes, and truly championing for users.

Jakob Nielsen’s UX Maturity Timeline

Xebia Group

Xebia Group

1. Level 1: ObliviousHostile towards users

2. Level 2: InterestedMinimal interest among stakeholders

3. Level 3: InvestedGenuine interested in building a better product through UX

4. Level 4: CommittedUX strategy has the attention of the organization

5. Level 5: EmbeddedUX processes have a presence in the organization’s efforts

6. Level 6: User-centeredBusiness strategy is driven by UX

Leah Buley

Leah Buley

1. Level 1: ProducersDeliverable- and usability-focused only

2. Level 2: ConnectorsMore collaborative efforts, getting everyone involved — very concerned about customer satisfaction

3. Level 3: ArchitectsMore agile and lean, structured and prioritized in the organized with monetized operation

4. Level 4: ScientistsLots of testing, learning, and conversion-oriented activities

5. Level 5: VisionariesVery strategic, operating with a great deal of foresight and cross-platform engagement

James Wondrack

1. Level 1: UnrecognizedZero acknowledgement of UX

2. Level 2: InterestedUX is on stakeholders’ radar, but there is no genuine representation

3. Level 3: InvestedFormal processes begin to emerge throughout the organization

4. Level 4: CommittedStakeholders have begun acknowledging UX and making way for it

5. Level 5: EngagedUX now has a viable presence, but is still evolving

6. Level 6: EmbeddedAll processes and design efforts are inclusive of UX

James Wondrack

Darren Hood

ApathyNo genuine interest in, true understanding of, or value placed upon UX with a constant reluctance to engage with UX professionals

ExplorationGiving thoughtful consideration to UX principles and practices, open to engagement, but not yet committed

AdoptionUX is now garnering attention and regard, becoming valued and sought after

SaturationUX has recognizable traction within the organization and is included in an increasing number of projects

AssimilationUX engagement is now a standard throughout the organization, tied directly to profitability

UX MATURITY LEVELS© Copyright 2019, Darren Hood, UX Uncensored

There’s no end to UX maturity models

WIIFM?!?!?!

• Identfies team potential

• Helps understand team dynamics

• Provides management cues

• Gauges team status

WIIFM? Stakeholders & Teams

• Gauges maturity levels of candidates

• Identifies maturity levels of team members and develop growth plans

• Fosters understanding of your own maturity level and planning for personal growth

WIIFM? Management & Growth

Optimizes Job Search

• Identifies suitable job openings

• Ascribes value to the position

• Disqualifies paradoxical opportunities

• Marks potential intrinsic value in an organization

WIIFM?

@darrenhood @emergeux

thank you.