UX is a Mindset [Tradecraft]

UX TRACK • UX MINDSET • JANUARY 2014

UX is a mindset

User Experience basics + great moments in UX history


UX =• a mindset• focused on delivering value• inspires the right kinds of ideas• guides decisions


UX != UI


Who will use this?

Great products address key questions...

Why will they care?

What can it do that people will pay for?

What features

are most

important?How does everything fit together?


Who will use this?

with a bit of tweaking...

Why will they care?

What can it do that people will pay for?

What features

are most

important?How does everythingfit together?


with a bit of tweaking...

Who is it for?

Why does it matter to them?

What can they do that they couldnʼt do before?

What features do they need to do that?

How do those features fit together?


Who is it for?

Why does it matter to them?

What can they do that they couldnʼt do before?

What features do they need to do that?

How do those features fit together?

Users

Needs & goals

Uses

Features

��

��

Product, brand & voice

�

UX = basic elements


Features

Users

Uses

Product

NeedsCompany Purpose

via @luxrco

sketches, prototypes, pixelsUI

Users

Needs & goals

Uses

Features

��

��

Product, brand & voice

�

UX = a simple stack


Use the stack to find answers


Features

Users

Uses

Product

NeedsCompany Purpose

via @luxrco

sketches, prototypes, pixelsUI

UX = a variety of terms

Copywriting

Content Strategy

Usability Testing

User Research

Customer Development

Interaction Design

Information Architecture

Interface Design

Visual Design

UX Strategy


Eras of UX

People & work1910s - 1970s

People & computers1980s- 1990s

People & the Internet

1994 - 2001

People & experiences

2001 - now

Taylorism~ 1910s

Toyota Production System~ 1940s

HCI(Human Computer Interaction)~ 1950s

User-Centered Design

UsabilityInteraction Design

WebmasterUser Interface

Information ArchitectureUser Experience

Frederick Winslow TaylorHenry Ford

Sakichi Toyoda /Taiichi Ohno

Henry Dreyfuss

Don Norman

Jakob NeilsenAlan Cooper

Jared Spool

Steve Krug

Jesse James Garrett

* Many many other names

Paraphrased/cribbed from http://www.uxbooth.com/articles/where-ux-comes-from/


Books you should readover the next 10 weeks


Kate Rutter@katerutterhttp://intelleto.com

Perspectives based on personal experience.UX stack based on model by Luxr.co

UX is a Mindset [Tradecraft]

Design

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