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UX FOR EVERYONE€“WCLDN-2019_new...YOUR WEBSITE OR APP GIVE GOOD UX WHEN YOU CAN ANSWER ‘YES’...
Transcript of UX FOR EVERYONE€“WCLDN-2019_new...YOUR WEBSITE OR APP GIVE GOOD UX WHEN YOU CAN ANSWER ‘YES’...
CAN’T REALLY AVOID IT.
WHETHER YOU’VE PLANNED FOR IT IT OR NOT, YOUR USERS WILL INEVITABLY EXPERIENCE YOUR SITE.
THE 3 QUESTIONS GOOD UX MUST ANSWER.
YOUR WEBSITE OR APP GIVE GOOD UX WHEN YOU CAN ANSWER ‘YES’ TO THESE 3 QUESTIONS:
‣ Does the site or application give the user value?
‣ Does the user find the site or application simple to use and navigate?
‣ Does the user actually enjoy using the site or the application?
OUTLINING THE UX PROCESS USING THE DESIGN THINKING METHODOLOGY.
UX PROCESS = DESIGN THINKING PROCESS.
PHASE 1. RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas & define
NO USERS YET? ASK THE OWNERS
USER PERSONAS = THE IDEAL HUMAN BEING YOU WANT TO SERVE
CREATE DETAILED CUSTOMER AVATARS.
WHAT YOU NEED TO KNOW IN ORDER TO CREATE USER PERSONAS:
‣ Demographics (the WHO) ‣ Psychographics (the WHY) ‣ Needs ‣ Solutions ‣ …and give them a name.
A REAL-CASE AVATAR.
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATAR:
‣ WHO: Sharon. 55+, North American, retired, good income, time on her hands, likes the outdoors, healthy but not super-fit.
‣ WHY: She and her husband have a burning desire to complete the Camino de Santiago to fulfil a promise made to a relative who passed away.
‣ FEARS: They are not sure they are fit enough. They are worried that they might need to speak Spanish to get by. And they are not sure if they left it too late to go this year or not.
‣ NEEDS: They also like to have a comfortable time and they’re concerned about having to rough it out on route. They’re worried about having to book hotels on the way.
‣ SOLUTION: We know we are the best agency for Sharon and we have the perfect solution to her needs: we just need to make her aware of it.
SOMETIMES THE WHOLE PROCESS IS OVERKILL.
YOU CAN SOMETIMES WORK ON UX AND UI AT THE SAME TIME. AND THAT’S OK.
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE.
CHART, PREDICT, DIRECT THE SMOOTHEST POSSIBLE JOURNEY.
IT’S ALWAYS POSSIBLE TO FIND USERS FOR TESTING.
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE:
‣ Guerrilla: enter a cafe and ask strangers.
‣ Literally your partner or your kids or you parents
‣ Your colleagues who haven’t worked on the project
‣ Your friends, their parents, their kids
‣ Facebook groups
LOTS OF ONLINE TOOLS, TOO.
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING:
‣ https://www.usertesting.com/
‣ https://helio.app/
‣ https://www.pickfu.com/
‣ https://usabilityhub.com/
‣ https://www.userlytics.com/
THANK YOU
@PICCIA PICCIA NERI PICCIA NERI WP
FACEBOOK.COM/GROUPS/DESIGNFORGEEKS/
HTTPS://DESIGNFORGEEKS.COM/FREE-UX-COURSE
MY MAIN SOURCES.
A FEW USEFUL RESOURCES AND PEOPLE I AM THANKFUL TO:
‣ The Interaction Design Foundation
‣ Joe Natoli's podcast and courses
‣ Don Norman's books and talks
‣ Morten Rand Hendriksen's WCEU 2016 Empathy talk
‣ Steve Krug's Don't Make Me Think
‣ Dickiebirds Web Studio
‣ IDEO courses
‣ The UX Collective
‣ The Toptal blog