UX and Tech Teams Integration
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Transcript of UX and Tech Teams Integration
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Viviane Delvequio
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
Speaker
Scenario | Why is it a challenge?
Misconceptions
Ego Management
Changing the culture | Evangelism
Decision Makers
Tech Team
Tips | To work together
Process Overview
Team Styles
CONTENTS
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
Viviane
Delvequio
about.me/vod | @videlvequio | [email protected]
Graduated: IT | Post-graduated: Interaction Design
Projects for
Samsung, Microsoft, Motorola, AOC, LG, and others.
Experience
8 years | software development @ Eldorado
2 years | innovation and research @ Samsung
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WHY IS IT A
CHALLENGE?
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No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
MISCONCEPTIONS
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
![Page 7: UX and Tech Teams Integration](https://reader031.fdocuments.in/reader031/viewer/2022030402/58836e161a28ab536b8b6a6b/html5/thumbnails/7.jpg)
UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
“UX is NOT only about…”
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
• Beauty | “Avoid changing, just make it good looking”
• Magic | “Make a WoW Idea appear today”
• Easy | “I can do it too”
• Old mind | “Just ask the user”
Common Misconceptions
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No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
EGO MANAGMENT
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
Exam room
YOU MEAN CHANGES
Software/Technological Development already existed much time before you “born”
New Structure and Process
Concept and Features Definition
Breaking old ‘beliefs’
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
Exam room
BUT …
Software/Technological Development already existed much time before you “born”.
• “Innovation is the market introduction of a technical or organizational novelty, not just its
invention” | Joseph Schumpeter, economist and political scientist, 1883-1950
• “The public does not know what is possible. We do.” | Akio Morita, Sony co-founder, 1921-1999
SERVICEInnovation x TECHNOLOGICAL
Innovation
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IN UX WE TRUST
EVANGELISM
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No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
DECISION MAKERS
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
• Be Empathic
• Understand the mental models
• Use the same expressions “You say potato, I say potato”
• Don’t give up
TREAT THEM AS USERS
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
• Denomination mess
• Expectation X Real Skills
EXPLAIN WHO WE ARE
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ResearcherUsability
Analyst
Information
Architect
Interaction
Designer
Visual
Designer
Front-
End
Designer
Artist/
Illustrator
Concept Oriented
Hands on
CreativityData Driven
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
• Analytical Thinking
• Logical Arguments
• Data Support
• References
EXPLAIN WHY WE DO
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
• “Cheap” Beginning | Start with methods that demands few time and money*
• Emphasize Results | Show the relation between the method and the results
• Increase | Value recognized, plan next steps…
*Guerrilla Research | Inspiration to start with the “Few research is better than no research” slogan
SHOW RESULTS… FAST
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No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
TECH TEAMS
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
• Be Empathic
• Understand the mental models *
• Use the same expressions “You say potato, I say potato” *
• Don’t give up
* Tech background is helpful
TREAT THEM AS USERS
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
• Share User Research Results(Field research together? Caution!)
• Ideate together
• Ask for alternatives
TREAT THEM AS PARTNERS
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
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TIPSTO WORK TOGETHER
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No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
PROCESS OVERVIEW
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
PRODUCT LIFE CYCLE*
GoalProduct Concept
Features Implementation ReleaseContinuous
Improvement
*Simplified
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
SOFTWARE AND TECHNOLOGICAL
DEVELOPMENT FOCUS
GoalProduct Concept
Features Implementation ReleaseContinuous
Improvement
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
DEV STEPS + UX STEPS
REQRequirement Analysis
TESTDEVDevelopment
User Research
IAInteraction
DesignVisual Design
Front-end Design
Heuristic Evaluation
Usability Test
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No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
TEAM STYLES
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
• UX and Development professionals are a unique team
• Both knows the UX and the Development tasks
• Both works with self management (scrum)
SCRUM
DEV UX
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
• A unique team, but with specialized professionals to get specific tasks (internal UX Team and Development Team).
• Tasks from a team are inputs for the other | Ex.: UX > DEV > UX
• Each team is self managed, although they are interdependent.
KANBAN
DEV UXUX
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
• UX Team Independent
• Different Development Teams share the same UX professionals
• UX Team with self management
HOUSE
UX
DEV
DEV
DEV
DEV
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
• There is no magic rule for everybody
• Before picking up one, please consider:
• Project Type
• Team Skills
Regarding the models
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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio
about.me/vod | @videlvequio | [email protected]
QUESTIONS?
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No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX
Viviane Delvequio