Uwe Baltner - SMO14 - Social Media Best Practice
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Transcript of Uwe Baltner - SMO14 - Social Media Best Practice
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‣ SMO14 – Best Practice
Ludwigsburg, 09. September 2010
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‣ SMO14 GmbH & Co. KG
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Die Köpfe hinter SMO14
Uwe Baltner
‣ Redaktionsleiter CHIP Online und Xonio.com
‣ Head of Audience Management CHIP Xonio Online GmbH:- chip.de auf YouTube, Twitter, Facebook- Social-Media-Kampagnen u.a. mit
Vodafone und HTC- Xonio 214 - Der Handy-Podcast
‣ SEO- und Search-Team CHIP Xonio Online
‣ 10 Jahre als Online-Journalist, u.a. als Autor, Textchef, Video-Moderator
‣ Experte für mobiles Internet und Apps
Sebastian Gottuck
‣ Diplom-Medienwirt (FH)
‣ Kundenberatung & Projektbetreuung
‣ Schwerpunkte:
- Crossmediale Kommunikationskonzepte
- Handels- und B2B-Marketing
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Gerhard Baumann
‣ Geschäftsführer Gerhard Baumann GmbH & Co. KG, Ludwigsburg
‣ gegr. 2006, 18 Mitarbeiter plus Netzwerk
‣ Schwerpunkt: Marketing für den Mittelstand
‣ Strategische Markenführung
‣ Kundenmagazine
‣ Referenzen: Euronics, Kögel, Märklin, etc.
‣ 1995-2005 Geschäftsführer schwabe+braun
Die Köpfe hinter SMO14
Axel Burkert
‣ 1987 bis 1999: Als Journalist tätig für stern, Focus, Wirtschaftswoche, Stuttgarter Nachrichten u.v.m
‣ Seit 2000 ausschließlich online aktiv
‣ Seit 2006 burkert.new media consulting
‣ Projekte u.a. für Spiegel-Online, T-Online, Bild.de und Auto, Motor und Sport ...
‣ Lehrtätigkeiten für DHBW Ravensburg, VDZ Akademie, Leipzig School of Media
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‣ Erstellung und Distribution von hochwertigem Content, von Text bis Multimedia
‣ Entwicklung und Umsetzung von Social-Media-Strategien
‣ Social-Media-Monitoring
‣ Markenpositionierung in sozialen Netzwerken
‣ Kundenkommunikation im Internet
‣ Reputations-Management
‣ Webseiten-Analyse und Optimierung, Usability-Tests
‣ Suchmaschinen-Optimierung
‣ Search Engine Marketing
Unsere Kernkompetenzen
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‣ Best Practice
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‣ Online-Pressemitteilungen
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‣ Xing: Unternehmensprofil
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‣ Xing: Mitarbeiter-Profil
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‣ Reputations-Management: MyOn-ID-Profil
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‣ Facebook-Fanseite
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‣ Unternehmens-Blog
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‣ Unternehmens-Blog
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‣ Marketing-Kampagnen auf Blogs
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‣ Kanalübergreifende Marketing-Kampagen: Blog & Web
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‣ Twitter-Feed
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‣ Paper.li - Twitter-Zeitung des Unternehmens
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‣ Flickr.com - Fotostream
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‣ Mister Wong - Bookmarking Tool
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‣ YouTube-Videochannel
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‣ Clip-Produktion
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‣ Vimeo-Videochannel
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‣ Video-Podcasts
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‣ Audio-Podcasts
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‣ Foto-Community
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‣ Foto-Community - Gewinnspiel
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‣ Uwe BaltnerGeschäftsführer
SMO14 GmbH Co. KGSchorndorfer Straße 4207141-688 96 [email protected]
➡FACEBOOK.COM/SMO14LIVE➡TWITTER.COM/SMO14_LIVE
➡WWW.SMO14.DE