UW President's Summit 2011 - Social Media Workshop
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Transcript of UW President's Summit 2011 - Social Media Workshop
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Social Media Workshop2011 President’s SummitThursday, April 14, 2011
Learning Technology Center, UWMSharon Stoerger, Tanya Joosten, Alan [email protected]
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Today’s Workshop• Part 1: Getting Started with Social Media– Using social media: What is it, and why use it?– Setting up Twitter and Facebook– Managing your social network
• Part 2: Pedagogical Practices with Social Media– Using social media in education– Archiving Twitter data– Visualizing Twitter data
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PART 1: GETTING STARTED WITH SOCIAL MEDIA
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What is social media?
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One Definition (boyd & Ellison, 2007)
• Web-based services that allow individuals to:– construct a public or semi-public profile
within a bounded system;– articulate a list of other users with whom
they share a connection; and – view and traverse their list of connections
and those made by others within the system.
• http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
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Why is social media valuable?
• Increase communication• Increase feelings of connectivity• Increase online learning community• Increase learning
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WHO IS USING SOCIAL MEDIA?
What are you using?
Why are you using it?
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Let’s Get Started with Twitter!
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And Now We Tweet!
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WHAT ABOUT FACEBOOK?
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Create a Page
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Creating a link
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Editing your Facebook-Twitter link
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Managing your Social Network
• Social Dashboards– TweetDeck (http://www.tweetdeck.com/)– HootSuite (http://hootsuite.com/)– Seesmic (http://seesmic.com/)
• Social Browsers– RockMelt (http://www.rockmelt.com/)– Fizzik (http://www.fizzik.com/)
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Why Social Dashboards and Browsers?• One post – multiple social media• Hashtags (e.g., #edtech)– Class discussions– Conferences– Webinars
• Real time• Monitor multiple conversations at a glance
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Social Dashboards - TweetDeck
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Social Browsers – RockMelt
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PART 2: PEDAGOGICAL PRACTICES WITH SOCIAL MEDIA
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Pedagogical Uses of Social Media• Announcements• Supplemental information• Live microblogging• Personal learning networks– Making connections (e.g., Siemens, 2004)– Learning from outside “experts”
• Collect real world data• Twitter polls• Other?
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Backchannel Communication
• Like passing notes• Zero digital clutter• Networked conversation inside/outside
classroom• Crowdsourcing in real time• SpeedTribes
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Archiving Twitter Data• Issues - Twitter TOS – Twapperkeeper– 140kit
• One Alternative: The Archivist– http://visitmix.com/labs/archivist-desktop/– Pros: desktop, tweets/hashtags, visualization, easy
export to EXCEL– Cons: Windows desktop application – Web version http://archivist.visitmix.com/5da57ce5/2
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Another Option: Tweetdoc http://www.tweetdoc.org/ #pelc11
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Why archive?
• Takeaways– Write a book– Create a tweetbook
• Record of discussion• Research/analysis• Personal repository
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Visualizing Twitter Data• Text clouds – Wordles/Tagxedo/Tag Clouds via TweetStats
• Conversations – Twitterfall
• Visualization tools with public forum – Many Eyes
• Analytics/Statistics – TweetStats
• Social Network Analysis – Mention Map
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Why Visualize?
• Helps us understand the learning process
• Self-organizing maps = mimics way brain organize information & find patterns
• Reveal hidden patterns, highlight connections, change the way we think about data
• Clarify the narrative
• Visual learners
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Visualization ExamplesTweetStat
s
Wordle
Mention Map
Twitterfall
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Additional Resources• UWM Social Media Grant project
– http://uwmsocialmedia.wikispaces.com
• Presentation and Data– http://uwmsocialmedia.wikispaces.com/Presentations+by+Tanya
• Set-up Instructions– http://uwmsocialmedia.wikispaces.com/Howtosocialmedia10
• Creating a Twitter Account – http://tinyurl.com/4lkdkj3
• Creating a Facebook Fan Page– http://www.facebook.com/pages/create.php
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References• Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using
technology to increase student involvement. New Directions for Student Services, 124. Retrieved http://tinyurl.com/4vygtde
• Higher Education Research Institute (HERI). (2007). College freshman and online social networking sites. Retrieved from http://gseis.ucla.edu/heri/PDFs/pubs/briefs/brief-091107-SocialNetworking.pdf
• Junco, R., Heibergert, G., & Loken, E. (2010). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning. http://blog.reyjunco.com/pdf/JuncoHeibergerLokenTwitterEngagementGrades.pdf
• Kopytoff, V. G. (2011). Blogs wane as the young drift to sites like Twitter. The New York Times. Retrieved from http://www.nytimes.com/2011/02/21/technology/internet/21blog.html?_r=1
• Zickuhr, K. (2010). Generations 2010. Washington DC: Pew Internet and American Life. Retrieved from http://www.pewinternet.org/Reports/2010/Generations-2010.aspx