Utilizing Well-Known, Credible Co-workers for Site-wide

Communications

Stephen SmithManager, Quality Assurance and Continuous Improvement

Jefferson Lab

September 13, 2011

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Agenda

• Background

• Why use well-known, credible co-workers?

• How do I get them to participate?

• Which topics should they address?

• How often can I do this?

• Summary

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Background

• JLab recently began using well known, credible Site personnel to deliver high priority messages.

• The videos are meant to convey priority topics, be 7-10 minutes in length and should be used at the appropriate frequency.

• This method has been similar in efficacy to Senior Management delivery.

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Why use well-known, credible co-workers?

• Delivery and endorsement of Safety messages by well-known, exemplary personnel drives behavior across the site.

• Co-workers typically seek out the videos, making the take-away message more effective.

• Site feedback is that younger personnel apply the lessons very quickly, further perpetuating positive change.

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How do I get them to participate?

• If they believe the message is valid and helpful to the site, most often they will participate.

• Make it easy. Schedule the video shoot at their convenience, provide some talking points and take as little time as possible.

• Let them see the video before it’s distributed to the site or shown in large meetings.

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Which topics should they address?

• Subject Matter Experts (SME’s) should address Safety topics in their specific areas.

• General talking points may include:– Work planning,

coordination and plan adjustment within their subject areas.

– Situational awareness of hazards if work is to be conducted in their areas.

– “Tips and tricks” for non-normal, high hazard work.

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How often can I do this?

• Since this is similar to Senior Management delivery, the frequency should be limited.

• Some other considerations: – Most likely there is a

finite number of people with the credentials to deliver these types of messages.

– SME’s have the most impact when delivering focused, programmatic messages (i.e., Fall Protection Safety, Work Planning, Electrical Safety, etc).

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Summary

• Well-known, credible site personnel can make Safety communications more effective.– Their delivery is most often seen as an endorsement by the site, similar

to Senior Management delivery.

• JLab 6 Month Shutdown Video

– (http://www.youtube.com/watch?v=Dnuv1g_ForQ)