Utilization of Social media in the fashion industry
12
UTILIZATION OF SOCIAL MEDIA IN THE FASHION INDUSTRY Elyese Johnson, Kate Nehra, Jack Goggin
description
Utilization of Social media in the fashion industry . Elyese Johnson, Kate Nehra , Jack Goggin. Fashion Industry . Harper’s Bazaar was established in 1867 Economic Collapse of ’ 08 Trouble fully integrating into the digital age Fully integrated . Vogue vs. Harper’s Bazaar Overview. - PowerPoint PPT Presentation
Transcript of Utilization of Social media in the fashion industry
![Page 1: Utilization of Social media in the fashion industry](https://reader036.fdocuments.in/reader036/viewer/2022062301/568161d3550346895dd1ccac/html5/thumbnails/1.jpg)
UTILIZATION OF SOCIAL MEDIA IN THE FASHION
INDUSTRY Elyese Johnson, Kate Nehra, Jack Goggin
![Page 2: Utilization of Social media in the fashion industry](https://reader036.fdocuments.in/reader036/viewer/2022062301/568161d3550346895dd1ccac/html5/thumbnails/2.jpg)
Fashion Industry • Harper’s Bazaar was established in 1867
• Economic Collapse of ’08
• Trouble fully integrating into the digital age
• Fully integrated
![Page 3: Utilization of Social media in the fashion industry](https://reader036.fdocuments.in/reader036/viewer/2022062301/568161d3550346895dd1ccac/html5/thumbnails/3.jpg)
Vogue vs. Harper’s Bazaar Overview
Est. 1867 Est. 1892
![Page 4: Utilization of Social media in the fashion industry](https://reader036.fdocuments.in/reader036/viewer/2022062301/568161d3550346895dd1ccac/html5/thumbnails/4.jpg)
![Page 5: Utilization of Social media in the fashion industry](https://reader036.fdocuments.in/reader036/viewer/2022062301/568161d3550346895dd1ccac/html5/thumbnails/5.jpg)
Voguepedia
![Page 6: Utilization of Social media in the fashion industry](https://reader036.fdocuments.in/reader036/viewer/2022062301/568161d3550346895dd1ccac/html5/thumbnails/6.jpg)
vs.
Public Exclusive
Affordable Quality
Marketing Differences
![Page 7: Utilization of Social media in the fashion industry](https://reader036.fdocuments.in/reader036/viewer/2022062301/568161d3550346895dd1ccac/html5/thumbnails/7.jpg)
Revolve Clothing vs. Shopbop Overview
![Page 8: Utilization of Social media in the fashion industry](https://reader036.fdocuments.in/reader036/viewer/2022062301/568161d3550346895dd1ccac/html5/thumbnails/8.jpg)
Shopbop Facebook
![Page 9: Utilization of Social media in the fashion industry](https://reader036.fdocuments.in/reader036/viewer/2022062301/568161d3550346895dd1ccac/html5/thumbnails/9.jpg)
Shopbop Twitter
![Page 10: Utilization of Social media in the fashion industry](https://reader036.fdocuments.in/reader036/viewer/2022062301/568161d3550346895dd1ccac/html5/thumbnails/10.jpg)
Revolves Facebook
![Page 11: Utilization of Social media in the fashion industry](https://reader036.fdocuments.in/reader036/viewer/2022062301/568161d3550346895dd1ccac/html5/thumbnails/11.jpg)
Revolves Twitter
![Page 12: Utilization of Social media in the fashion industry](https://reader036.fdocuments.in/reader036/viewer/2022062301/568161d3550346895dd1ccac/html5/thumbnails/12.jpg)
Conclusion