UTICA TRANSIT AUTHORITY REVITALIZATION PLAN 2002 Information Communication Consultation By; Roy O....
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Transcript of UTICA TRANSIT AUTHORITY REVITALIZATION PLAN 2002 Information Communication Consultation By; Roy O....
UTICA TRANSIT AUTHORITY REVITALIZATION PLAN
2002 Information Communication
Consultation By; Roy O. StewartSteve HawkesLee Ann Alissa Reilly
Scanned logo from UTA Bus Schedule
INTRODUCTION, HISTORY AND
PROCESS• General History
• Assets and Opportunities• Problem Areas (Major Weakness)
– Advertising on the Buses– Signage– Web Page– Pamphlets/Routing Maps Image scanned from UTA brochure (2)
New York Railways first bus 1921
Problem Identification
• Assets and Opportunities• Problem: Advertising on the UTA buses is
essentially non-existent
• Reasons and/or Barriers– Change in advertising agency
– Responsibility and goal setting
– Funding
– Attitude
UTA bus on Genesee Street
Suggested Solutions
• Solution: Get some advertising on the UTA buses.
• Advertising Goals– Develop timetable
– Designate tasks
– Typical vs. creative
ways of raising revenue
– Develop identity
ADAD
UTA bus on Genesee Street
Conclusion
• Revitalize Advertising
• Raise Revenue
• Community Based
• Develop an Identity
• Trend Setting
• Major Competitor
SEE THE SIGHTS
RIDE THE BUS
Hanna Park and community based advertising design idea
SIGNAGESteve Hawkes
•Problem Identification•Suggested Solutions•Conclusion
Image of actual UTA bus stop sign
Problem Identification
• Sufficient Transportation Information is not available to:
-New Residents and Visitors
-Local Area Residents
Signs located in front of Union Station
Suggested Solutions
• Signage @ decision making locations such as:
-Transportation Centers
-City Entrances
-Stoplight Intersections
• Scheduling and Policy Information Visible to the Public UTA bus rounding corner at Union Station
Conclusion
• Information made better available to the public will increase awarness, ridership and revenue of UTA
UTA bus schedules at Union Station snack bar
Problem Identification
• System Routing Maps & Guide– Street font size
too small
– Too much White space
– Coding
Suggested Solutions
• System Routing Maps & Guide– Increase Street Font
Size– Fill white space with
Ads– Use extreme colors
for Route Index – Use universal
symbolsUniversal Symbol
Suggested Solutions
• Bus Schedule / Pamphlets – Bigger logo– Edit & Update documents – Replace white space with advertisements.
Conclusion
• Fill white space with advertisements to increase UTA revenue
• Develop consistency and clarity between System Map Guide and Bus Schedule, especially logo
• Edit & Update documents
Introduction
• Web page was unknown to many personnel of the UTA
• Needs to be current and maintained
• Potential area of additional advertising revenue
http://www.borg.com/~myozouta/
Problem Identification• Web page and its design is not considered a
viable advertising/revenue tool
• Diverse contrasting colors
• Color schemes inconsistent and not complimentary/ creates tension
• No ease of mobility through the pages
• Links do not work
• No call to Action on individual pages
Problem Identification
• Paragraph formatting of routes-hard to read
• Inconsistent Typography
• Specific sights of interest should be put into a table, blocked and bulleted. Possibly web linked to those attractions
• Missing destinations (Chadwicks)
Suggested Solutions• Include provisions for web page design in
the advertising and marketing plan
• Have Public Relation/Marketing solicit advertising from businesses along the routes
• Use symbols already known and established in the page design
• Include community activities and services on the web page
Suggested Solutions•Request area school’s assistance creating advertisements and or web pages.
Assistance and suggestions from marketing and teachers.
Good design principles
Up to date technology resources
Pride and diligence
Minimal cost associated with design creation.