uSTADIUM Pitch Deck_7

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Copyright uSTADIUM 2014 Pitch Deck

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uSTADIUM is the first social network for football fans, leading the charge in online to offline social sports interaction. Fans no longer have to feel uncomfortable publicly ranting about their favorite team. Being lonely during football season is not an option. uSTADIUM is the solution and arena for football fans, creating instant fan camaraderie, and enhancing the fan experience. uSTADIUM avoids the pitfalls of inane social chatter, pet pictures, and selfies, and is where fans rant, rave, argue, and cheer – online and offline. The estimated 80 million US football fans, finally have an outlet to form unique identities, and meet other fans at the local sports bar, tailgate, or uSTADIUM event. uSTADIUM’s iOS app launched in May of 2014, and has become a fan favorite with over 2,500 downloads, and high profile collaborations with players like Victor Cruz, Jadeveon Clowney, Sheldon Richardson, and Antrel Rolle. uSTADIUM requires additional funds for accelerated development through hiring, above-the-line marketing strategies, and continued technical iteration.

Transcript of uSTADIUM Pitch Deck_7

Page 1: uSTADIUM Pitch Deck_7

Copyright uSTADIUM 2014

Pitch Deck

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1st ever social network for football fans, specializing in creating fan camaraderie.

Welcome

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Fans no longer have to be lonely b/c they

don’t know where others are chatting about or watching

the game.

Facebook, Twitter and other social

networks ISOLATE FANS.

They provide fans with no home or incentive to form

any sort of identity, interact

with, or meet other fans.uSTADIUM creates instant

Camaraderie.

The Problem

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uSTADIUM Online

Mobile App

Publish at ease > Create a real identity.

Maxim,Wilkerson & Coples

Victor Cruz

Our SolutionuSTADIUM

OfflineEvents/Meetups

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Coverage: ESPN NY, SNY, NY Post, SportTechie...

Since 2013: 5 events, 180mm+ media impressions, 25k+ app notifications.

Athlete Connects: Cruz, Holmes, A Rolle, Wilkerson, J Clowney, Ivory S Richardson, Woody, Manningham, K Mack, K Fuller, Coples, D Davis, Amukamara, Powell...

iOS Released 5/8/14 = 2,700+ Downloads

Traction

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uSTADIUM is geared towards a young adult, who wants to talk football & cheer loud at the bar/game.

NFL Sponsorships totaled 1.07b in 2013.

Our Market

Football is the most popular US sport w/49% of adult fans 18+ (168mm) following - an estimated 8omm football fans. 35% of which consume sports via social networks, giving us a market fan size of ~25m football fans.

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Revenue streams:

E-commerce (buy/sell), Gamified

proposition portal (in 2015), & Sponsored ad experiences viaApp & Events.

Revenue Model

Sponsor directly on our app.

Very excited about this feature

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targeted online ads, earned media (print, TV, radio, web), social media campaigns,

user promoted contests to win, offline events / guerilla marketing, and (most importantly) pro-athlete/star/celebrity

endorsements.

Growth Strategy

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Techy Matt held top positions at FactSet. Python expert.

CEO Frank has an Economics degree from Colgate & was lead on a 60mm+ hits sports blog/ #1 web show.

CTO Javi has a Master's in Computer Science & developed large-scale enterprise systems. iOS dev expert.

CMO Nick is Mr. Viral & his internship at WFAN has secured us tons of athlete & celebrity connections.

CFO Charles (uPenn) launched 5-out-of-13 markets for livingsocial & generated $1mm/quarter in mobile revenues.

The Team

Developer Angelo is highly recognized in Android-ville.

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$30,000+ in revenues.

Value Projections

~$53mm in Y3 &

~$200mm Y4.

Financials

profitability in Y4

w/8mm+ in

revenues.Potential M&A (by sports/mobile network):

5-10mm Y2 ~500mm users | 20-30mm Y3 ~1.25mm users | 100-

200mm Y4 ~10mm users.

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Competitors: Sportlobster, Fancake, OnUp Games, Chat Sports, PlayUp & Sports Yapper. However, none provide users with as simple a package of social features or celebrity endorsements as uSTADIUM.

uSTADIUM WINS b/c we’re cool.

Our competitors have too much functionality,

nothing sticky, & lack any

offline/athlete presence. They fail at creating any sort of fan camaraderie.

Competition

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Capital Expenditures Year 1 TotalsSalaries $427,450

Employee Incentives 10,000Intern Stipends 10,000

Client Relationship Mgmt Software 5,000Computers (Towers, Monitors, Laptops) 10,000

Office Equipment 3,000Travel & Conferences 35,000

Entertainment & Events 48,000Marketing & Branding 180,000

Resource Materials Expense 15,000Miscellaneous Expenses 'Rainy Day Fund' 20,000Compliance and Regulation (Under Legal) 5,000

Legal 15,000Accounting & Audit 8,000Contracting Services 15,000

HR Outsource (TriNet) 10,000OS Software, Accelerated Dev, & Licenses 30,400

Research and Data Analysis 12,000Networks/Servers 32,000

Shared Office Space + Insurance 35,004Total Costs 925,854

InvestmentuSTADIUM is seeking $925,854 in initial investment for a 12-

month runway.


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