USPS Communications Committee 2012 1. 2 3 PRIMARY SOURCE OF INFORMATION GIVES MEMBERS SOMETHING TO...

USPS Communications Committee 2012 1


PRIMARY SOURCE OF INFORMATION

GIVES MEMBERS SOMETHING TO RELATE TO

INFORMATIVE?


ATTRACTIVE?

TIMELY?


CommCom WEBSITEhttp://www.usps.org/national/commcom/

YOUR DISTRICT CommCom ADVISOR

•

YOUR DISTRICT NEWSLETTER CHAIR

YOUR Stf/C FOR PUBLICATIONS

DISTINCTIVE COMMUNICATORAWARD


PUBLISHING PROGRAM


-PC or Mac ?-Free Download or $650.00 Quark Express-Learn to Use the Program-Fancy or Plain

TWO PAGES OR TWENTYPRINT OR ONLINE

SIMPLE OR VERY ELABORATE

BOTTOM LINE – CONTENT RULES!


LINE SPACING at 1.0Squadron newsletters are the primary source of information for and about members of the squadron. It is in these pages that squadron activities are brought to the attention of ALL the members. Newsletters provide an effective method of binding the organization and stimulating interest in various levels. Squadron and district newsletters provide information on all aspects of squadron life - on educational programs, boating activities, boating safety, social events, etc. In addition, they recognize those members who provide leadership and those who contribute to its welfare by leading or participating in the many activities. These publications, and the websites that go along with them, are the glue that binds the membership. Much is being said about “member benefits” within USPS from software discounts to long term life insurance. But what does the AVERAGE member receive for his/her squadron dues besides the squadron newsletter?


Squadron newsletters are the primary source of information for and about members of the squadron. It is in these pages that squadron activities are brought to the attention of ALL the members. Newsletters provide an effective method of binding the organization and stimulating interest in various levels. Squadron and district newsletters provide information on all aspects of squadron life - on educational programs, boating activities, boating safety, social events, etc. In addition, they recognize those members who provide leadership and those who contribute to its welfare by leading or participating in the many activities. These publications, and the websites that go along with them, are the glue that binds the membership. Much is being said about “member benefits” within USPS from software discounts to long term life insurance. But what does the AVERAGE member receive for his/her squadron dues besides the squadron newsletter?


SQUADRON NEWSLETTERS ARE THE PRIMARY SOURCE OF INFORMATION FOR AND ABOUT MEMBERS OF THE SQUADRON. IT IS IN THESE PAGES THAT SQUADRON ACTIVITIES ARE BROUGHT TO THE ATTENTION OF ALL THE MEMBERS. Newsletters provide an effective method of binding the organization and stimulating interest in various levels. Squadron and district newsletters provide information on all aspects of squadron life - on educational programs, boating activities, boating safety, social events, etc.


Your LayoutWill your newsletter be an interesting read, or a boring “let me finish reading it later” edition. The most interesting articles will never be read if they are not visually attractive. To that end there are several conventions, not absolute ruleLine SpacingLook ahead to the few paragraphs, I have varied the line spacing in each of the paragraphs from 1.0 to 1.15 to 1.5. I think the 1.5 spacing is easiest to read, don’t you agree?FontsChose carefully as some fonts are great for a printed edition, and others do well online. Always remember, for an online edition not everyone has the exotic font you would like to use and the substitute font may be totally unacceptable to you. Limit the number of fonts used on any page. Of course this is up to the editor, but a multiple of fonts can be very distracting.

.


-NAME OF NEWSLETTER-SQUADRON NAME

-A UNIT OF UNITED STATES POWER SQUADRONS®-“SAIL AND POWER BOATING”

-DISTRICT 44, ISSUE, VOLUME, DATE


Operations Manual http://www.usps.org/national/om/

Chapter 14.36 – 14.42

Law Committee http://www.usps.org/national/lawcom/

TRADEMARKS - COPYRIGHT ISSUES


Once again, see Chapter 14

Do yourself a favor – Read the entire chapter!

-Make USPS Proud- Know your protocol!



WC FIELDS

Follow The Ensign© Instructions at

http://www.theensign.org/writers.htm

SIZEHIGHEST QUALITY

HOW REPRODUCED


PHOTO EDITING PROGRAM

WORK WITH PHOTOGRAPHER


Not necessary for OnlineSource of revenue

How else for Print edition?Appropriate? WHEN?


MEMBERS, INCLUDE ASSOCIATES CommCom ADVISOR

DISTRICT PUBLICATIONS CHAIRDISTRICT BRIDGE, ADVERTISERS

COMMUNITY LEADERSUSPS Communications Committee 2012 28

USE PDF FORMATUSE BLACK/WHITE TO

SAVE MONEYUSE HIGH QUALITY PHOTOS


WHAT ARE YOU PUTTING INTO IT?WHAT ARE YOU PUTTING INTO IT?


COMMANDER’S MESSAGEAND/OR

BRIDGE OFFICER MESSAGES

WHAT ELSE?SEO REPORT

SAFETY OFFICER’S REPORTSQUADRON/DISTRICT EVENTS

NATIONAL HAPPENINGSUSPS Communications Committee 2012 31

CURRENT HAPPENINGSWITH PHOTOS (CAPTIONS)

PERSONAL BOATING EXPERIENCES – HUMOROUS

OREDUCATIONAL


Stf/C Guy Anastasio, SNNewsletter Chairman

National Communications CommitteeSeptember 2012


USPS Communications Committee 2012 1. 2 3 PRIMARY SOURCE OF INFORMATION GIVES MEMBERS SOMETHING TO...

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