What did you learn last time? The English Language is buang-buang.
Uson Buang Pongco Bonga Rare Pride Campaign Ruby Mendones Myrna Baylon Mayor Tobias Betito
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To afford the MPA communities full communication and barrier removal support for them to shift from being passive to active stakeholders who fish outside the NTZ and pass intelligence in enforcement. Uson Buang Pongco Bonga Rare Pride Campaign Ruby Mendones Myrna Baylon Mayor Tobias Betito SOCIAL MARKETING CAMPAIGN
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Transcript of Uson Buang Pongco Bonga Rare Pride Campaign Ruby Mendones Myrna Baylon Mayor Tobias Betito
To afford the MPA communities full communication and barrier removal support for them to shift from being passive to active stakeholders who fish outside the NTZ and pass intelligence in enforcement.
Uson Buang Pongco Bonga Rare Pride Campaign Ruby Mendones Myrna Baylon Mayor Tobias Betito
SOCIAL MARKETING CAMPAIGN
The Social Marketing Strategy
As a result of the Threat Ranking…Target Audience
Desired Behavior Change
Fishers=207
Fisher to fish outside the No take zone;
To pass intelligence regarding intrusion in the NTZ
Community= 1132
To pass intelligence regarding intrusion in the NTZ
Governance and Enforcement strategy:To retool volunteer fishery law enforcement teams in 3 bgys primarily to re-establish 24/7 guarding and reach Level 3 (MPA rating system) in 2012.
SOCIAL MARKETING CAMPAIGN
Brand and message
SOCIAL MARKETING CAMPAIGN
3 Key Messages:1. I am a responsible steward of God’s Creation. I protect the MPA by reporting intrusions.2. I allow snapper to grow and lay eggs by fishing outside the NTZ.3. I am a fisher for my community. This is my mission.
Your top idea for a Slogan: “Bukhawon padakolon, buhay dagat atamanon” ( Help protect and increase snapper population and uphold life systems in the coastal areas within the MPA)
Proposed Flagship Species : Snapper
Social marketing activities
SOCIAL MARKETING CAMPAIGN
top 5 SM activities
• Fiesta- reach high; depth: low to medium • Dalaw Turo: high reach; high depth• Mural: high reach, medium depth• Mascot/costume of snapper: high reach,
medium depth• Dramatized radio plug: high reach,
medium depth
Supporting activities
SOCIAL MARKETING CAMPAIGN
top 3 BR activities • SM as communication support to BR• Revision of Mgt Plan and reorganizing the
ManCom• Retooling of law enforcement volunteers
Vision for the future
SOCIAL MARKETING CAMPAIGN
Shared objective:Climate change proofed MPA -awareness of Community on MPA’s role in food security and resiliency
