USNI MEDIA PLANNER 2012 - U.S. Naval Institute · mobile applications & social media digital print...

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www.usni.org USNI MEDIA PLANNER Open Your Global Gateway to the Interactive World of USNI PROCEEDINGS The Independent forum of the Sea Services Published monthly by the U.S. Naval Institute www.usni.org USNI blog mobile applications & social media digital print editions 2012

Transcript of USNI MEDIA PLANNER 2012 - U.S. Naval Institute · mobile applications & social media digital print...

www.usni.org

USNI MEDIA PLANNER

Open Your Global Gatewayto the Interactive World of USNI

PROCEEDINGSThe Independent forum of the Sea Services

Published monthly by the U.S. Naval Institute

www.usni.org

USNI blog

mobile applications & social media

digital print editions

2012

By any standard

PROCEEDINGS

dominates

the reading

of our

nation’s military leaders.

Top policy makers

consider the information,

arguments and advice

from its pages as they

make decisions that

shape national

defense. They will

determine the priorities

and policies driving

the expenditure of $688

billion in 2012. They

seek opinions and advice

from the pages of

PROCEEDINGS, as readers

and authors. Our nation’s

leaders have relied on this

flagship publication of

the U.S. Naval Institute for 137

years. It is where they go first,

and they rely on ideas and

insights from its pages to guide

their decisions on projects,

purchases and vendors.

www.usni.org

THEY WILL SPEND $688 BILLION ON THE

NATION’S DEFENSE IN 2012. TALK TO THEM WHERE

THEY LIVE, IN PROCEEDINGS.

In the current reader satisfaction

survey PROCEEDINGS ranks first

with military readers in the

categories of “Must Read”,

“Most Credible”, “Most Relevant”,

and “Most Important” among all

military magazines. Readers also

believe it “Encourages Important

Policy Debates”. Ninety seven

percent read three out of four

issues (none of our competitors

scored more than 26%). Readers

also cite editorial quality (97%),

range of content (94%), and

balance of viewpoints (93%)

as qualities that drive their

high levels of satisfaction.

For media buyers who need

to reach those in control

of military budgets to

have your message

taken seriously,

PROCEEDINGS is the

only choice.

PROCEEDINGS stands alone in Importance, Influence and Impact. Nothing else comes close.

Which publication

is “Most Important”?

PROCEEDINGS96%

Which publication

is your “Most Credible Source”?

PROCEEDINGS97%

AFFILIATIONS

NAVY 77%

MARINES 9%

COAST GUARD 8%

ARMY 2%

AIR FORCE 2%

MERCHANT MARINE 2%

*2011 Reader Satisfaction Survey

PAID MAILED CIRCULATION 47,427 86%

SINGLE COPIES 298 .06%

EVENT & COMPLIMENTARY 3,829 6.9%

SHIPS & COMMANDS 2,831 5.1%

REGISTERED ONLINE COPIES 761 1.4%

TOTAL: 55,146

READERSHIP

ACTIVE DUTY 31%

RESERVE 4%

DEFENSE INDUSTRY 30%

(RETIRED MILITARY)

DEFENSE INDUSTRY 6%

(CIVILIAN)

CAPITOL HILL 3%

HOMELAND SECURITY 2%

UNIVERSITIES 2%

RETIRED 17%

OTHER 5%

Look who QUOTES & LINKS to PROCEEDINGS as their AUTHORITATIVESOURCE on matters of naval policy:

CIRCULATION

Look who WRITES in PROCEEDINGS.They’re interested in your companyand projects. They are PROCEEDINGS,and they are listening now:

SECRETARY OF DEFENSERobert M. Gates

CHAIRMAN, JOINT CHIEFS OF STAFFAdmiral Michael G. Mullen

CHIEF OF NAVAL OPERATIONSAdmiral Gary Roughead

COMMANDANT OF THE MARINE CORPGeneral James T. Conway

U.S. EUROPEAN COMMAND NATO SUPREME ALLIED COMMANDER, EUROPEAdmiral James G. Stavridis

COMMANDANT OF THE U.S. COAST GUARDAdmiral Robert J. Papp Jr.The PROCEEDINGS audience engages.

• 97% carefully read or scan majority of content• 91% spend up to two or more hours with each issue• 97% read 3-out-of-4 issues or more

The PROCEEDINGS audience is unduplicated.• 78% DO NOT belong to the Navy League or read Sea Power• 96% DO NOT belong to the Marine Corps Association

or read the Marine Corps Gazette• 78% DO NOT regularly read the Navy Times or

Marine Corps Times

ONLINE:Drudge ReportPolitico Huffington PostSmall Wars JournalWired

TV:George Stephanopoulos – This WeekCNN FoxMeet the PressFox Business ChannelABC NewsCBS NewsMSNBCal Jazeera

NEWSPAPERS:Washington PostNew York TimesBBC World NewsNew York PostMilitary Times NewspapersPravdaBoston GlobeLA TimesThe Wall Street JournalWashington TimesCongressional QuarterlyTimes of London

RADIO:Hugh HewittJim BohannonNPRVoice of AmericaRush Limbaugh

THINK TANKS:Lexington InstituteCenter for New American SecurityHeritage FoundationCATO InstituteAEI

COLLEGES:Tufts UniversityJohns Hopkins UniversityNaval War CollegeUniversity of VirginiaArmy War College

MAGAZINES:The AtlanticThe Economist Foreign PolicyUS News & World ReportTimeNewsweek

GOVERNMENT:CHINFOPentagon ChannelCongressional HearingsWhite House

For more informationon PROCEEDINGSor to book your ad call Dave Sheehan at410-295-1041 or [email protected].

The Naval InstitutePress— Over 800 titles80 new books each year from military deskreferences to best-sellerTom Clancy.

Americans-At-WarAward-winning HD video series of 90-second vignettes featuring ordinary Americans called to extraordinary heroism.

ConferencesBringing top thinkers,writers, leaders andstrategists together to debate solutions for ournational security.

Photo Archives & Oral HistoriesPreserving the nation’s heritage of half a million rare, one-of-a-kind photos, and dra-matic audio recollections of our military heroesin their own voices.

The Naval Institute FoundationSupporting the important work of the U.S. Naval Institute through generous donor contributions.

USNI providesviewpoints

I cannot find elsewhere.

AGREE98%

The importanceof USNI being

an independentforum

IMPORTANT95%

NAVAL HISTORYHBO chose NAVAL HISTORY as

its publishing partner for the

spectacular ten-week series

THE PACIFIC which aired this

spring. The April 2010 issue

brilliantly covered the series

and served as a viewer’s guide.

While PROCEEDINGS is the

USNI flagship publication,

NAVAL HISTORY magazine is

the gold standard for riveting, up-close

and personal accounts from those who

participated in our naval triumphs and

tragedies. Beautifully illustrated with

oversized gatefold presentations

explaining key naval engagements,

period photography and fine art, it

combines news-making historical

discoveries and insightful scholarly

analyses. Our nation’s naval leadership

has put an emphasis on the importance

of its heritage, and today’s policy makers

believe in learning the lessons of

history. Defense contractors who share

a history with the Navy know that

advertising in NAVAL HISTORY

associates them respectfully with naval

leadership and is a sincere way to say

“Thank You” to their Navy partners.

“Naval History is a treasure chest …of our military and seagoing heritage.”

— Tom Brokaw Former anchor, NBC Nightly News

For more information on USNI or to book your ad call Dave Sheehan at 410-295-1041 or email [email protected].

OTHER USNI VEHICLES

Open Your Global Gatewayto the Interactive World 0f USNI

www.usni.orgINTERACTIVE is the theme. Visitors are surrounded by the day’stop events and the nation’s most important defense concerns.They immediately share their views, or probe deeply into theUSNI archive system –magazines back to 1874, the world’slargest photo archive of its kind, oral histories, and books for more insight. It’s an interactive user experience and daily destination.

USNI BlogThe internet’s highest ranked naval blog, featuring immediate,event-driven discussions where no subject is too hot or sensitive.Posts from the nation’s leading naval bloggers, with commentsfrom those with opinions and the interest in sharing them.

New Mobile Applications & Social MediaFor iphone, ipad, Blackberry, Droid and essentially every smartphone and reader platform out there, with more to come as theyevolve. And reaching out via social media –Twitter, Facebook,RSS Feeds and more.

Powerful Digital Print EditionsAds appear in this Digital Magazine Edition exactly as they do in the magazines. Readers may click your links to interact directly with you for nominal link activation charges.

For more information on Online Advertising or to book your ad call Dave Sheehan at 410-295-1041 or email [email protected].

Quick Facts – Why Advertise with USNI?

USNI leads in supporting the Sea Services. It provides an independent voice, highly respected with impact at senior levels.Consider the benefits of:

• Inbound links from every major global news organization citing PROCEEDINGS• Long visits and high page views• Well established and active community including 70% of flag officers in the Sea Services worldwide

Over 90 major news organizations quoted or linked

to PROCEEDINGS as their

authoritative source more than

500 times in 2010.

www.usni.org

blog.usni.org

digital printeditions

RECTANGLE 300 x 250 IMU

BANNER 468 x 60 IMU

HALF PAGE 300 x 600 IMU

ADVERTISE

USNI ONLINE ADVERTISING

The Naval InstitutePress— Over 800 titles80 new books each year from military deskreferences to best-sellerTom Clancy.

Americans-At-WarAward-winning HD video series of 90-second vignettes featuring ordinary Americans called to extraordinary heroism.

ConferencesBringing top thinkers,writers, leaders andstrategists together to debate solutions for ournational security.

Photo Archives & Oral HistoriesPreserving the nation’s heritage of half a million rare, one-of-a-kind photos, and dra-matic audio recollections of our military heroesin their own voices.

The Naval Institute FoundationSupporting the important work of the U.S. Naval Institute through generous donor contributions.

USNI providesviewpoints

I cannot find elsewhere.

AGREE98%

The importanceof USNI being

an independentforum

IMPORTANT95%

NAVAL HISTORYHBO chose NAVAL HISTORY as

its publishing partner for the

spectacular ten-week series

THE PACIFIC which aired this

spring. The April 2010 issue

brilliantly covered the series

and served as a viewer’s guide.

While PROCEEDINGS is the

USNI flagship publication,

NAVAL HISTORY magazine is

the gold standard for riveting, up-close

and personal accounts from those who

participated in our naval triumphs and

tragedies. Beautifully illustrated with

oversized gatefold presentations

explaining key naval engagements,

period photography and fine art, it

combines news-making historical

discoveries and insightful scholarly

analyses. Our nation’s naval leadership

has put an emphasis on the importance

of its heritage, and today’s policy makers

believe in learning the lessons of

history. Defense contractors who share

a history with the Navy know that

advertising in NAVAL HISTORY

associates them respectfully with naval

leadership and is a sincere way to say

“Thank You” to their Navy partners.

“Naval History is a treasure chest …of our military and seagoing heritage.”

— Tom Brokaw Former anchor, NBC Nightly News

For more information on USNI or to book your ad call Dave Sheehan at 410-295-1041 or email [email protected].

OTHER USNI VEHICLES

Open Your Global Gatewayto the Interactive World 0f USNI

www.usni.orgINTERACTIVE is the theme. Visitors are surrounded by the day’stop events and the nation’s most important defense concerns.They immediately share their views, or probe deeply into theUSNI archive system –magazines back to 1874, the world’slargest photo archive of its kind, oral histories, and books for more insight. It’s an interactive user experience and daily destination.

USNI BlogThe internet’s highest ranked naval blog, featuring immediate,event-driven discussions where no subject is too hot or sensitive.Posts from the nation’s leading naval bloggers, with commentsfrom those with opinions and the interest in sharing them.

New Mobile Applications & Social MediaFor iphone, ipad, Blackberry, Droid and essentially every smartphone and reader platform out there, with more to come as theyevolve. And reaching out via social media –Twitter, Facebook,RSS Feeds and more.

Powerful Digital Print EditionsAds appear in this Digital Magazine Edition exactly as they do in the magazines. Readers may click your links to interact directly with you for nominal link activation charges.

For more information on Online Advertising or to book your ad call Dave Sheehan at 410-295-1041 or email [email protected].

Quick Facts – Why Advertise with USNI?

USNI leads in supporting the Sea Services. It provides an independent voice, highly respected with impact at senior levels.Consider the benefits of:

• Inbound links from every major global news organization citing PROCEEDINGS• Long visits and high page views• Well established and active community including 70% of flag officers in the Sea Services worldwide

Over 90 major news organizations quoted or linked

to PROCEEDINGS as their

authoritative source more than

500 times in 2010.

www.usni.org

blog.usni.org

digital printeditions

RECTANGLE 300 x 250 IMU

BANNER 468 x 60 IMU

HALF PAGE 300 x 600 IMU

ADVERTISE

USNI ONLINE ADVERTISING

Serious media

plans start with

PROCEEDINGS

because the

most important

decision-makers on policy and

defense spending consider it

THEIR MAGAZINE. PROCEEDINGS

is the “Must Read”, a necessity

for the high

ranking officials

who will spend

$688 Billion on

the nation’s

defense in 2012. For once, it’s an

easy decision for media buyers

to make PROCEEDINGS the

cornerstone of every media plan.

USN I ADVERT IS ING

291 Wood RoadAnnapolis, MD 21402p: 410.295.1041f : 410.295.1049e: [email protected] www.usni.org

ADVERTISING SPECS

MAGAZINE SPECS PROCEEDINGS NAVAL HISTORY IN INCHES IN INCHES

PAGE TRIM 7.875 x 10.75 8.125 x 10.75PAGE LIVE AREA 7.375 x 10.25 7.625 x 10.25

FULL PG NON BLEED 7 x 10 7 x 10FULL PG BLEED 8.375 x 11.25 8.625 x 11.25*BLEED SPREAD 16.25 x 11.25 16.75 x 11.252/3 4.375 x 9.375 4.5 x 9.51/2 HORIZONTAL 6.625 x 4.75 7 x 4.6251/2 HORIZONTAL BLEED 8.375 x 5.75 N/A1/2 VERTICAL 3.265 x 9.45 N/A1/2 VERTICAL BLEED 4.25 x 11.25 N/A1/2 ISLAND 4.375 x 7 4.5 x 7.1251/2 ISLAND BLEED 5.15 x 7.95 N/A1/3 VERTICAL 2.125 x 9.45 2.125 x 9.51/3 SQUARE 4.375 x 4.375 4.5 x 4.51/4 HORIZONTAL 6.625 x 2.375 7 x 2.251/6 VERTICAL 2.125 x 4.375 2.125 x 4.51/6 HORIZONTAL 4.375 x 2.125 4.5 x 2.1251/9 VERTICAL 2.125 x 2.875 2.125 x 2.8751/12 2.125 x 2.125 2.125 x 2.1251/24 2.125 x 1 2.125 x 1*Gutter allowance on spreads is 1/4”.

ONLINE SPECSRECTANGLE 300 x 250 IMU DHTML, FLASH, GIF, HTML, JAVASCRIPT, JPGBANNER 468 x 60 IMU DHTML, FLASH, GIF, HTML, JAVASCRIPT, JPGHALF PAGE 300 x 600 IMU DHTML, FLASH, GIF, HTML, JAVASCRIPT, JPG

REPRODUCTION MATERIAL REQUIRED• PDF files are preferred (optimized for press, with OPI deactivated).

• InDesign CS3 (or earlier) files are accepted; package the document with images and fonts.

• Photoshop (TIFF or JPGat 300 dpi or more)

• Illustrator (EPS: all fonts converted to outlines) files are accepted.

• All color must be CMYK (all Spot colors will be converted to CMYK)

• Images must be a minimum of 300 dpi (TIFF, EPS, JPG); line art 1200 dpi

• All fonts must be Open Type or Mac compatible

• No film will be accepted.

• B/W ads only: Camera-ready art is acceptable

• Emailed ads must include name of advertiser, publication, and issue in the subject line.

• A contact proof must accompany color advertising

• All material sent will be destroyed after 12 months, unless otherwise advised

• Production costs are charged on a time basis

• No corrections or cancellations accepted after closing date

• 133 line screen is recommended for best possible 4-color reproduction

• 120 line screen is recommended for best possible black and white reproduction

PROCEEDINGS NAVAL HISTORY

Printing Web Offset Web Offset

Binding Perfect Saddle Stitch

Cover Paper 100 lb Coated 100 lb Coated UV

Text Paper 40 lb Coated 45 lb Coated

ADVERTISING RATES: EFFECTIVE 1/1/2012

For more information on Advertising Rates or to book your ad call Dave Sheehan at 410-295-1041 or email [email protected].

PROCEEDINGS NAVAL HISTORY COMBINATION4-COLOR 1x 3x 6x 12x 1x 3x 6x 1x 3x 6 & 12x

2 PAGE SPREAD $13,551 $13,390 $13,118 $12,463 $6,255 $6,157 $6,065 $17,133 $16,826 $16,526

1/2 PAGE SPREAD $9,167 $8,977 $8,812 $8,487 $4,709 $4,648 $4,593 $12,387 $12,203 $12,013

FULL PAGE $8,400 $8,204 $7,881 $7,700 $3,698 $3,636 $3,581 $10,363 $10,179 $9,989

2/3 PAGE $6,126 $5,987 $5,855 $5,596 $2,367 $2,324 $2,281 $7,230 $7,076 $6,929

1/2 PAGE ISLAND $5,206 $5,090 $4,985 $4,771 $2,085 $2,048 $2,011 $6,371 $6,242 $6,120

1/2 PAGE HORIZONTAL $5,362 $5,242 $5,135 $4,914 $1,962 $1,932 $1,901 $5,850 $5,740 $5,623

1/3 PAGE $3,385 $3,317 $3,250 $3,115 $1,607 $1,582 $1,572 $4,360 $4,280 $4,256

1/4 PAGE $2,710 $2,655 $2,612 $2,508 $1,435 $1,417 $1,398 $3,618 $3,557 $3,508

1/6 PAGE $2,238 $2,195 $2,159 $2,079 $1,226 $1,214 $1,202 $3,060 $3,017 $2,974

1/9 PAGE $1,472 $1,447 $1,429 $1,392 $957 $950 $944 $2,189 $2,159 $2,140

1/12 PAGE $1,165 $1,153 $1,141 $1,116 $822 $816 $809 $1,827 $1,815 $1,797

All ads are billed at color rate. Black and white ads are 4/c builds.

COVERS (REQUIRES 6x OR 12x SCHEDULE)

COVER 2 $9,805 $9,315 $4,286 $11,927

COVER 3 $8,824 $8,383 $4,020 $11,768

COVER 4 $9,995 $9,496 $4,318 $12,135

COLOR MATCHED (ANY FREQUENCY): $920

DIRECT RESPONSE: DEDUCT 50% FROM ABOVE RATES. CLASSIFIED: NOT OFFERED.

ONLINEUSNI.ORG / NEWSLETTERS & ALERTS

PER MONTH 1 MONTH 3 MONTH 6 MONTH 12 MONTH

RECTANGLE300 X 250 / $520 $500 $460 $420CPM $0.41 $0.39 $0.36 $0.33

BANNER468 X 60 / $940 $800 $720 $690CPM $0.74 $0.63 $0.56 $0.54

HALF PAGE300 X 600 / $1,390 $1,200 $1,090 $980CPM $1.09 $0.94 $0.86 $0.77

LINKS $300 $250 $200 $100$0.24 $0.20 $0.16 $0.08

POLICY NOTESAD CONTENT is the responsibility of advertisers and theiragencies who warrant that they own all rights to any materialappearing in the ad. The publisher reserves the right to rejectcopy or ads that it deems are objectionable for any reason.

AGENCY COMMISSION is paid to recognized agencies at arate of 15% on bills paid within 30 days from invoice date.

SPACE COMMITMENTS may be cancelled upon written noticereceived seven days or more in advance of the publishedissue closing date. Advertising placed at contract rates maybe subject to year-end adjustments resulting in a supple-mental billing if frequency and size conditions fall short ofthe promised commitment.

BILLING may be requested to agencies at the net rate onlyon the condition that if it remains unpaid after 90 days, the advertiser will assume responsibility for the payment. If collection or legal action should be required, any relatedexpense will be the responsibility of the advertiser.

PROCEEDINGS EDITORIAL CALENDAR: 2012

For more information on PROCEEDINGS or to book your ad call Dave Sheehan at 410-295-1041 or email [email protected].

ISSUE THEME EDITORIAL HIGHLIGHTS ADVERTISING ADVERTISING BONUSRESERVATIONS MATERIALS DISTRIBUTION

JANUARY: Surface Warfare

FEBRUARY: Military Education and Training

MARCH: International Navies

APRIL: China

MAY: Naval and Merchant Marine Review Issue

JUNE:Submarine / ASW / Mine Warfare

JULY: Unmanned Vehicles

AUGUST: Coast Guard Review

SEPTEMBER: Naval Aviation

OCTOBER: Homeland Security & Defense

NOVEMBER: Marine Corps Review

DECEMBER: Leadership

November 28, 2011

December 29, 2011

January 26, 2012

February 28, 2012

March 26, 2012

April 30, 2012

May 28, 2012

June 28, 2012

July 27, 2012

August 27, 2012

September 28, 2012

October 26, 2012

Surface Navy Expo,USNI/AFCEA WEST 2012

Marine West, ASNE Day,AUVSI's Unmanned Systems Program Review

Naval Expeditionary ForcesSymposium and Expo

Sea Air Space, MarineSouth

USNI/AFCEA Joint Warfare2012

Eurosatory

Farnborough Air Show

Surface Navy West, AUVSI’sUnmanned Systems NorthAmerica

Tailhook, Modern Day Marine

AUSA, Naval SubmarineLeague

Coast Guard Innovation

I/ITSEC

December 5, 2011

January 5, 2012

February 6, 2012

March 5, 2012

April 5, 2012

May 4, 2012

June 4, 2012

July 6, 2012

August 6, 2012

September 6, 2012

October 5, 2012

November 6, 2012

The impact of increasing automation; Do smallercrews mean less proficiency?; Funding the surface fleet; CGN modernization: The latest in Aegis

Getting the right people to the war colleges; Are the service academies obsolete?; Learning to think strategically

World CNOs weigh in; World combat fleets review; Global hot spots

China’s new carrier: first of many?; Chinesegame theory and its effect on strategic planning; The PLAN’s Role: Area denial or sea control?

USN flag list; DOD organization charts; Congressional committees; U.S. battle force changes

Molding the next generation of submarine warriors; The Submarine Census; The newestmembers of the nuclear club

Hunting pirates remotely; Remote control warfare: Whither the warrior?

USCG flag list; Organization chart; The Arctic: USCG or USN mission?

The future of the carrier fleet; F-35 vs. F-18:More bang for the buck?; A look inside the CVN-78 class

Maritime Domain Awareness: Who’s patrollingour waters?; The budget crunch hits homelandsecurity; Cyber attack—conventional response:Where is the line?

USMC general officer list; Organization chart;The MAGTF of the future

Overcoming Risk-Aversion; Zero Tolerance: Why Aren’t Leaders Allowed to Make Mistakes?;Punching the Right Tickets; Should Goldwater-Nichols Be Repealed?

SpecialIssue

NAVAL HISTORY EDITORIAL CALENDAR: 2012

For more information on NAVAL HISTORY or to book your ad call Dave Sheehan at 410-295-1041 or email [email protected].

ISSUE THEME EDITORIAL HIGHLIGHTS ADVERTISING ADVERTISING BONUSRESERVATIONS MATERIALS DISTRIBUTION

NAVAL HISTORYWhile PROCEEDINGS is our flagship publication, the U.S. Naval Institute, the world’s leading forum of independent thought on strengthening and supporting our Nation’s sea services, also publishes other strongmedia vehicles that target the military.

Naval History is an up-close and personal account by the people who participated in our naval triumphsand tragedies. Brilliantly illustrated with dramatic period photography and fine art, it features news-makinghistorical discoveries and insightful scholarly analyses.

Naval History is available to every active duty service member—more than 580,000 via usni.org.

FEBRUARY:The SEALs’ First Test

APRIL: History Made at Hampton Roads

JUNE: The Young Navy’s Finest Victories

AUGUST: Shipbuilding Blunders

OCTOBER: Navy in Crisis Mode

DECEMBER: Marine Aviation’s Forte

November 7, 2011

January 6, 2012

March 5, 2012

May 7, 2012

July 6, 2012

September 7, 2012

SNAUSNI / AFCEA West 2012

Sea Air SpaceASNE DayUSNI / AFCEA JWC 2012

Farnborough Air Show

SNA West

TailhookModern Day MarineAUSANaval Submarine League

2012 Coast Guard InnovationI/ITSEC

November 21, 2011

January 23, 2012

March 19, 2012

May 21, 2012

July 23, 2012

September 21, 2012

Naval History celebrates the 50th anniversary ofthe first Sea, Air, and Land teams by examiningthe SEALs’ role in the Vietnam War, the SEALs’World War II antecedents and their more recenthistory up to the takedown of Osama bin Laden.

Our anniversary package features an examination of the Virginia’s often-overlookedachievements, an unpublished account of the ironclads’ duel by a Monitor crewman, and an inside look at the Monitor Center.

Naval History’s first 2012 gatefold package focuses on the bicentennial of the War of 1812,specifically the U.S. Navy’s early victories infrigate duels. Other articles and graphics willfocus on the tactics, weapons, and ships involved in the fights.

Naval History takes a look at the mistakes: familiar and not-so-familiar ship types that for a variety of reasons should never have beenbuilt. A supporting article looks at designs thatwere originally panned but turned out to be successful.

Fifty years ago, during the Cuban Missile Crisis,the United States and Soviet Union approachedthe brink of nuclear war. In commemoration of the anniversary, Naval History takes a look at the Navy’s key role during the confrontation,from flying recon missions over Cuba to quarantining the island nation.

Naval History’s second gatefold package of theyear helps celebrate the centennial of Marineflight by examining a Marine Corps innovation:close air support—air attacks against enemyforces deployed close to friendly ground units.

INSERTION ORDER: 2012

For more information on Insertion Order or to book your ad call Dave Sheehan at 410-295-1041 or email [email protected].

Date: Advertiser:

BILLING INFORMATION (WHERE BILL SHOULD BE SENT)

Company: Phone:

Contact Name: Fax:

Address: E-Mail:

City State: Zip:

SELECT: PROCEEDINGS NAVAL HISTORY ONLINE

FREQUENCY RATE, INSERTION MONTHS AND AD SIZE:

PROCEEDINGS: ❏ 1x ❏ 3x ❏ 6x ❏ 12x

❏ January; ad size:

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❏March; ad size:

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❏ November; ad size:

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AVAILABLE SIZES: See separate Advertising Rates page for details.

Naval History: ❏ 1x ❏ 3x ❏ 6x

❏ February; ad size:

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❏ October; ad size:

❏ December; ad size:

MATERIALS

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ONLINE ADSSTART 1 3 6 12DATE MONTH MONTHS MONTHS MONTHS

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BANNER: ❏ ❏ ❏ ❏

HALF PAGE: ❏ ❏ ❏ ❏

LINK: ❏ ❏ ❏ ❏

URL ADDRESS:

291 Wood RoadAnnapolis, MD 21402p: 410.295.1041f : 410.295.1049e: [email protected]

www.usni.org

CHARGES:

Insertion rates and color costs may be found in the media kit oronline at www.usni.org

Insertion Costs: . . . . . . . . . . . . . . . . . . . . . .$

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291 Wood RoadAnnapolis, MD21402

p: 410.295.1041f : 410.295.1049e: [email protected]

www.usni.org