Using your content to create killer courseware
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Transcript of Using your content to create killer courseware
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Using your content to create killer courseware
A glimpse at that man behind the curtain
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It’s not about the tools
If it was, Scarecrow didn’t need a brain, just a diploma
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So, of course, there are noruby slippers
This session is not:
• tools training
• tech recommendations
• about Captivate
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Tool choice is secondary
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Poll: What’s the scariest part about creating an online course?
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By Source, Fair use, https://en.wikipedia.org/w/index.php?curid=33374395
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“Fear of Public Speaking”
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Getting caught with your pants down
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Actually, here’s the scariest part
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*What’s your “one thing”?
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Define your USP
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Expertise
Customer need
Personal Interest
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*Copy Thesis, by Ray Edwards
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Any [YOUR AUDIENCE] can [SOLVE THEIR PROBLEM] by using [YOUR PRODUCT], because [HOW IT SOLVES THE PROBLEM]
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[YOUR AUDIENCE] can [SOLVE THEIR PROBLEM] using [YOUR PRODUCT], because [IT SOLVES THE PROBLEM]
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Any content professional can improve their org’s training and education by creating online courses, because the material improves over time and is easier to deliver.
Today’s presentation
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Any content pro can become a course creator because online course apps like Moodle leverage skills you already possess.
STC Moodle ½ day course
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Any content professional can create better content using FrameMaker because it helps them work faster and more accurately
STC FrameMaker course, June 27-Aug 4(registration link goes here)
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Every writer can easily deliver mobile output using FrameMaker because all the basic steps are done for you.
Adobe Webinar on Thursday(registration link displayed here)
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Create a journey for your audience
Wizard, Dorothy, and a voyage of discovery
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Example:Voice preso at Social Media Marketing World
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Even if you’re not charging for it, you’re selling it
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Use your Copy Thesis to craft a convincing title
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The title is the first step in selling your audience
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Sales page
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PASTOR
P Pain/Problem/Person
A Amplify/Aspirations
S Story/Struggle/Solution/SystemModules, descriptions
T Testimonial
O Offer
R Response
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Break out modules into 6 divisions
Create “sales” descriptions first
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Create lead magnets and enticements
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Run promotions and webinars to generate interest.
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My Pain/Problem/Person
As a content pro, you need to do more with lessYou want to produce the highest quality training product possible
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My Amplification/AspirationTraditional methods suck up time, resourcesExhausting to maintainBetter education reduces load downstreamBetter content reuse across org reduces loadBetter reuse improves content
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My SystemCourse Modules
6 most important parts of a topic, written as compelling benefits, not a list of features
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My Testimonial
Story of saving over 80% of production time by standardizing on FrameMaker and a template-based workflow
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My Offer:Details of the STC FrameMaker course
See the STC website for course signup
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My ResponseWhat I want from you
Move beyond the sales page, either directly into purchase, or into webinar or other activity within sales funnel
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Creating Modules (1st pass)
Smaller version of the course creation process
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Module formula (2nd pass)
Distilled Copy Thesis for title
Sales paragraph (from sales page)
You’ll explore
Tools
Templates
Projects
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Creating Activities
Smaller version of the module creation process
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Create Activities
Use Feel-Watch-Think-Do to generate Why-What-How-If
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What this looks like
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It’s more about the path than the Wizard
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Influences
• Ray Edwards (copywriting)
• Jeanine Blackwell (online courses, course launch, affiliate)
•David H. Lawrence XVII (authentic voice)
• A host of others from SMMW (affiliate)
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Thank you!
• www.techcommtools.com
• 714 585 2335