Using Voice and Tone to Support Your Who Are You? Brand’s ...€¦ · Using Voice and Tone to...
Transcript of Using Voice and Tone to Support Your Who Are You? Brand’s ...€¦ · Using Voice and Tone to...
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Who Are You? Using Voice and Tone to
Support Your Brand’s
Message
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Who Am I? Laura Coronado
● Member of WordCamp Las Vegas Organizing Team ● Local Blogger at LollieShopping.com ● Communications Specialist at WebDevStudios, Maintainn, and Pluginize● Freelance Writer
Social Media @lollieshopping
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Brand Messaging
● Your brand name● Slogan / Tagline● All the words on your website● What you’re saying on your social media
Examples: What you do, what you sell, where you’re located, how to contact you, why you’re the best...
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Brand Voice&
Brand Tone
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Brand Voice
PERSONALITY
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Brand Voice
PERSONALITY● Friendly● Dependable● Honorable● Reputable● Respectful● Consistent
● Rebellious● Pleasant● Optimistic● Conscientious● Sincere● Bubbly
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● Creative● Empathetic/Good Listeners● Bold
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Brand Voice
PERSONALITY
● Nail down three personality traits to emphasize● Consistently rely on these traits to support your
brand’s message● Other traits will be apparent; That’s okay but
ensure they align with your lead personality traits● Make sure these traits attract customers
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Brand Tone
ATTITUDE
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Brand Tone
Attitudes● Snarky● Lazy● Inspiring● Eager● Dour● Aggressive
● Shady● Lively● Youthful● Casual● Formal● Serious
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● Clever● Casual● Wholesome
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The BEST Practice of Voice & Tone
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The BEST Practice of Voice & Tone
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Brand Voice Brand Tone
● Youthful● Cheeky● Cool
● Fun● Trendy● Approachable
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But if your brand messaging is good, why should voice and tone even matter?
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Messaging INFORMS people.
Voice and tone WIN them over.
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Brand Voice&
Brand ToneTIPS
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Begin at the beginning.
Brand Voice Tips
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Take the brand message and mix in the personalities of company leaders, team,
and overall company culture.
Brand Voice Tips
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Consider your audience.HOW do they want you to speak to them?
Brand Tone Tip
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Should COMPLEMENT one another.
Brand Voice & Tone
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Complement, not Compliment
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Brand Voice Brand Tone
● Stoic● Formal● Snarky● Inspiring● Casual
● Dependable● Trustworthy● Trendsetting● Knowledgeable● Helpful
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Fails
Brand Voice & Tone
1. Financial advisor with a judgmental voice and a sarcastic tone
2. Sporting goods eCommerce store with a boring voice and business formal tone
3. Yoga studio with an uptight voice and a harsh tone.
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Your Brand Voice and Brand Tone could very well be YOU!
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Be consistent.
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Who Are You? Using Voice and Tone to
Support Your Brand’s
Message