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The Quick Start Guide to Marketing Your Business with Video

A presentation by Ivana Taylor from DIYMarketers.com co-sponsored by SBTV.com www.sbtv.com. 

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The Quick Start Guide to Marketing Your Business with Video

A presentation by Ivana Taylor from DIYMarketers.com co-sponsored by SBTV.com  www.sbtv.com. 

Participate on Twitter: Follow @nfiblive and use hashtag #nfibliveDownload slides at: nfib.com/usingvideodeck

What We’ll Cover

Why Video?TechnologyCamerasEditingBest PracticesContentLookWhere to Put Your Videos

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Is Video REALLY That Important?

Video = Prospects

13 million Watch Video for more than 3 hours monthly

By 2013, 90% of all web traffic will be video

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Video Technology Review

Flip Kodak Zi8

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FLIP

• Easy to upload• 8GB Internal memory• AA Battery• $180

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Kodak Zi8

• High Quality HD• Up to 32GB removable

memory• Rechargeable battery

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• YouTube Video Editorhttp://help.youtube.com/support/youtube/bin/answer.py?hl=en&answer=183851

• JayCuthttp://jaycut.com

• SpotMixerhttp://www.spotmixer.com

• Movie Masherhttp://www.moviemasher.com

Video Editing

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Best Practices

+ =Dem

o

Educate

Entertain

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Demonstrations

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Education

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How-to Demo

• Make it worthy.• Do it alone. • Be prepared.• Start immediately.

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How-to Demo

• Begin with the end.• Speak plainly.• No questions until end.• End REALLY BIG.

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Entertain – Have FUN

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Increase Your Entertainment Value

• Simple• Unexpected• Concrete• Credible• Emotional• Stories

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Tips for Successful Recording

• Rehearse• Be Concise• Clean, authentic

surroundings• Wear bright colors

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Ideas for Videos

• Answer questions.• How-to video.• Screencast /Slideshow.

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Ideas for Videos

• Give a tour• Interview your customer• Film an event• Reviews

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POLL 3

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Promotion: Where Do the Videos Go?

• Your Web Site/Blog• SBTV.com Community

http://cs.sbtv.com/• YouTube Channel• Tube Mogul

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Promotion: Where Do the Videos Go?

• Vimeo (http://vimeo.com)• Facebook Fan Page• LinkedIn Company Page/Personal• Google Business Listing (Local)

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Coordinate Your Communities

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Read These for More Info

• 5 Reasons YouTube Should Be a Part of Your Marketing Strategy-http://smallbiztrends.com/2009/05/5-reasons-youtube-social-marketing-strategy.html

• YouTube 101 for Small Business-http://smallbiztrends.com/2009/08/youtube-small-businesses.html

• 5 Super Easy Ideas To Promote Your Business With Online Video-https://www.openforum.com/idea-hub/topics/marketing/article/5-super-easy-ways-to-use-video-to-promote-your-business-john-jantsch

• Tips for marketing on YouTube-http://www.searchenginejournal.com/guide-to-video-marketing-on-youtube/6381/

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e-book Download

Quick Start Guide to Using Video to Market Your Business

Download at: http://nfib.com/videobook

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