Topping the Real Estate Market Through Facebook, Twitter and Google+
Using Twitter For Dynamic Market Research
Transcript of Using Twitter For Dynamic Market Research
Using Twitter forDynamic Market
ResearchBy Wade Kwon
Welcome to thecocktail partythat is Twitter.
30 million … and counting
That's bigger than Texas (2nd largest state).
That's bigger than Nepal(40th largest country).
What are they talking about at that party?
Are you standingin the corner?
Why does the conversation matter?• They're talking about your brand.
• They're not talking aboutyour brand.
• They're giving you ideas for free.
• They're looking for help.
Goals• What do you need to know to further your company?
Software• Tweetdeck (for Mac/PC)
– or Seesmic Desktop• Tweetie (for iPhone)
– [Video]
Basic search - why?• Gain followers• Monitor conversation / trends
Gain followers• Can't have party until invited guests arrive– Can't converse with empty room
• Who do you need to follow?• Who needs to follow you?
– i.e. your target audience
If you follow tweeps ...
they'll follow back.
Monitor conversation/trends• Real-time research• What are you interested in?• What are people talking about?
– And what are they saying about specific topics?
– Your brand?– Your competitors?
If you engage in conversation ...they'll talk back.
Let’s look atTwitter searchsearch.twitter.com
Other ways to add followers• Join groups
– Wefollow.com– Twibes.com
Other ways to add followers• Auto-follow your followers
– Tweetlater.com• Auto-follow for keywords
– Twollow.com– http://vimeo.com/2245410
Other ways to monitor conversation / trends• Track hashtags
– Twazzup.com– Hashtags.org– Twitterfall.com
Start the conversation• Ask questions• Offer resources• Share information
Maintain the conversation• Don't ignore @replies / DMs• Don't ask people to DM you• Be courteous• Be generous• Be human• RT good information
What to do withfollowers and feedback• Offer prizes• Offer discounts• Call a tweetup
– Twtvite.com
What to do withfollowers and feedback• Conduct a poll
– Twtpoll.com• Have online discussions
– Use custom hashtag (#journchat)– Tweetchat.com
• Form a focus group
The cocktail party isin full swing.
Are you the life of the party?
Listen carefully.Be kind.
Don't be a boor.And have fun.