Using the Product Wall Release Workshop

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    Product Wall Release Workshop

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    HOW: Conditions and Participants

    Release time frame of six months or less

    Schedule 2-3 days 30-100 people

    Working on same product, same code

    base or otherwise linkedAgile Teams AllMembers

    Product Management

    Subject Matter Experts Marketing, Leadership, Operations,

    Support, Others

    Users

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    Why?

    30-100 people for 2-3 days!

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    Common Costly Misalignment

    Success

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    Establish Valuable Alignment

    Success

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    5 Levels of Agile Planning

    ProductVision

    Road Map

    Release

    Sprint

    Daily

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    BV Product Ecosystem

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    Product Strategy

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    Customer Research

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    Product Discovery

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    Product Planning

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    Product Development

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    Product Delivery

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    Ongoing (Constant) Feedback

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    All In One Workshop

    Product

    Vision

    Road Map

    Release

    Sprint

    Daily

    Product WallRelease Workshop

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    Vision Creation

    Workshop Activities

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    Vision Creation

    Business Model Canvas

    Workshop Activities

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    Vision Creation

    Road Map Creation

    Business Model Canvas

    Workshop Activities

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    Vision Creation

    Road Map Creation

    Persona Creation

    Business Model Canvas

    Workshop Activities

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    Vision Creation

    Road Map Creation

    Release Vision Creation

    Persona Creation

    Business Model Canvas

    Workshop Activities

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    Vision Creation

    Road Map Creation

    Release Vision Creation

    Persona Creation

    User Story Mapping

    Business Model Canvas

    Workshop Activities

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    Vision Creation

    Road Map Creation

    Release Vision Creation

    Persona Creation

    User Story Mapping

    Product Wall Creation

    Business Model Canvas

    Workshop Activities

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    Vision Creation

    Road Map Creation

    Release Vision Creation

    Persona Creation

    User Story Mapping

    Product Wall Creation

    Sprint Story Planning

    Business Model Canvas

    Workshop Activities

    L l f A il Pl i

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    Levels of Agile Planning

    Vision Creation

    Road Map Creation

    Release Vision Creation

    Persona Creation

    User Story Mapping

    Product Wall Creation

    Sprint Story Planning

    Business Model Canvas

    Product

    Vision

    Road Map

    Release

    Sprint

    Daily

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    Activity: Vision Creation

    Vi i C ti

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    Vision Creation

    A computer on every deskand in every home.

    Bill Gates, 1980 E l Vi i El t Pit h

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    Example Vision as Elevator Pitch

    G ff M El t Pit h

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    Geoffrey Moores Elevator Pitch

    FOR WHO

    THE

    IS A THAT

    UNLIKE

    OUR PRODUCT From Geoffrey Moore, Crossing the Chasm

    HOW Vi i E i

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    HOW: Vision Exercise

    If a product vision already exists, use it!

    Have CEO or a Product Managementleader present it

    20 minutes, at most

    If creating one, introduce the elevator pitchformat

    Have Product Management lead

    discussion to fill in the format 20 minutes, at most

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    Activity: Business Model Canvas

    B i M d l C

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    Business Model Canvas

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    What are theelementsthat

    make up a

    businessmodel?

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    CustomerSegment

    For whom are we creating value?

    Source: Adapted from Alex Osterwalder

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    ValueProposition

    What value do we deliver to the

    customer?

    Source: Adapted from Alex Osterwalder

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    Channels

    How do we deliver the value we

    create to the customer?

    Source: Adapted from Alex Osterwalder

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    CustomerRelationships

    How do we create & maintain

    relationships with ourcustomers?

    Source: Adapted from Alex Osterwalder

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    CostStructure

    How much will this cost to create

    and maintain?

    Source: Adapted from Alex Osterwalder

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    KeyResources

    Who and what will we need to

    create this value?

    Source: Adapted from Alex Osterwalder

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    KeyActivities

    What will we do with these

    resources to build value?

    Source: Adapted from Alex Osterwalder

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    KeyPartners

    Who would we partner with that

    will provide us with KeyResources or Key Activities?

    Source: Adapted from Alex Osterwalder

    HOW: Build BMC Exercise

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    HOW: Build BMC Exercise

    Prepare a large, blank Business Model

    Canvas in advance and tape to the wall Tell the story of each box

    Solicit sticky notes to put in each box, either

    by voice or by writing their on an placing themon the canvas

    Fill in every box

    Use different colors, marks, etc. as needed

    May take an hour to complete

    Could have smaller representative team do it

    before main workshop

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    ? ? ???

    ?

    ??

    ?

    ?

    ??

    Lets map out our existing business model

    Source: Adapted from Alex Osterwalder

    tip: tell a story

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    ? ? ???

    ?

    ?

    ?

    ??

    What need of theirs do we solve?

    Source: Adapted from Alex Osterwalder

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    ? ? ???

    ?

    ?

    ??

    How do we deliver our solution to them?

    Source: Adapted from Alex Osterwalder

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    ? ? ???

    ?

    ??

    How do we build relationships with them?

    Source: Adapted from Alex Osterwalder

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    ??

    ?

    ??

    How do we make money delivering this

    value?

    Source: Adapted from Alex Osterwalder

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    ?

    ??

    What does this cost us to build &

    maintain?

    Source: Adapted from Alex Osterwalder

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    ??

    Who & what do we need to create this?

    Source: Adapted from Alex Osterwalder

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    ?

    What activities do these resources

    perform?

    Source: Adapted from Alex Osterwalder

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    Who do we partner with?

    Source: Adapted from Alex Osterwalder

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    This can apply to internal projects!

    Source: Adapted from Alex Osterwalder

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    This can be anInternal User

    orStakeholder

    Source: Adapted from Alex Osterwalder

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    This can be anInternal

    ProductorB2B Solution.

    Source: Adapted from Alex Osterwalder

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    These can be InternalCosts and Metrics.Source: Adapted from Alex Osterwalder

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    These can be

    Internal

    Partnerships

    across

    FunctionalDepartmentsSource: Adapted from Alex Osterwalder

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    Activity: Road Map Creation

    Road Map Creation

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    Road Map Creation

    HOW: Create The Road Map

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    HOW: Create The Road Map

    Before the workshop, help Product

    Management define main Epics or featuregroups desired for the release

    These are at a high level not too much

    detail Based on market research, customer

    interviews, etc.

    At the workshop the desired feature groups

    can be presented and refined

    The Road Map includes current and next 2-3

    releases

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    Persona Creation

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    Persona Creation

    Data Persona

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    Data Persona

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    HOW: Create Personas

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    HOW: Create Personas

    If you already have personas, use them

    Existing personas can be explained andrefined

    Split into ad-hoc persona teams, one persona

    per team Build the Empathy Map for each persona

    within the ad-hoc teams

    Regroup and present creations to entire

    group

    All takes up to 1.5 hours

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    Activity: Release Vision Creation

    Release Vision Creation

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    Release Vision Creation

    FOR

    WHO THE

    IS A

    THAT

    UNLIKE

    OUR PRODUCT

    From Geoffrey Moore, Crossing the Chasm

    FOR

    WHO

    THE

    IS A

    THAT

    UNLIKE

    OUR PRODUCT

    From Geoffrey Moore, Crossing the Chasm

    FOR

    WHO

    THE

    IS A

    THAT

    UNLIKE

    OUR PRODUCT From Geoffrey Moore, Crossing the Chasm

    FOR

    WHO

    THE

    IS A

    THAT

    UNLIKE

    OUR PRODUCT From Geoffrey Moore, Crossing the Chasm

    HOW: Create Release Vision

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    HOW: Create Release Vision

    Product Management references the Road

    Map to give feature groups to each team Collaboratively decide which team will

    likely work on which feature group

    Split into your defined Agile Teams Looking at their feature group, each team

    writes and elevator pitch for that feature set

    Come back together and present Release

    Visions to each other

    Takes 45 minutes

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    Activity: User Story Mapping

    User Story Mapping

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    Release Slices

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    Identify releases in a Story Map by slicing horizontally

    time

    optionality

    necessary

    lessoptional

    moreoptional

    first release

    second release

    third release

    Source: Jeff Patton. An Introduction to User Story Mapping

    User goals

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    Activity: Product Wall Creation

    Product Wall Creation

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    Teams, Dependencies, State

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    , p ,

    Product Wall Build

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    Product Wall Grid

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    Sprints

    FeatureGro

    upLane

    s

    HOW: Create The Product Wall

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    Each team pulls actions from the Story Map

    or writes large stories from the Story Map Each team, all at the same time places these

    cards on The Product Wall

    Placement into Sprints is a gut feel guessat this point.

    Just lay them out, making and changing

    cards as they go.

    Tag the cards to indicate owner team and

    dependencies

    Review to each other the end result

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    Activity: Sprint Story Planning

    Sprint Story Planning

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    p y g

    Sprint Story Planning Cycle

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    p y g y

    HOW: Sprint Story Planning

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    y g

    Each team references the large stories in The

    Product Wall Sprint 1 column Each team plans Sprint 1 in their usual way

    Each hour, all teams return to The Product

    Wall to update the contents of Sprint 1 andthe Story Maps

    Continue this cycle until Teams have Sprint 2

    planned

    Now plan Sprint 2, then 3 until time runs out

    The Product Wall Release Workshop ends

    with teams performing this cycle

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    Sample Agenda

    HOW: Sample Workshop Agenda

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    Pre-Workshop Activites - Monday

    Time Subject Description

    1:30 - 3:00 Business Model Canvas

    Invited participants create the canvas for

    presentation tomorrow

    3:30 - 4:30

    Preparation for tomorrow Room prep, materials, etc.

    Product Owner Epics/User Goal Review

    Review backlogs, dependencies,

    remaining planning for tomorrow

    HOW: Sample Workshop Agenda

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    Workshop - Tuesday

    Time Subject Description

    9:00 - 9:15 Opening

    Introductions. Schedule and objectives for the day. Review ofthe release cadence (sprints) and iteration calendar, planning

    rules and expectations.

    9:15 - 9:45 Release Vision

    Release Vision presentation by Executive and ProductManagement

    9:45 - 10:15

    Review Business ModelCanvas

    Present and review the Business Model Canvas created byProduct Management

    10:15 - 10:30 Break

    10:30 - 12:00 Persona workshop Review current personas with any updates

    12:00 - 12:45 Lunch

    12:45 - 1:30 Team Roster Review

    Discussions about team rosters and needs. Definition of Doneand Team Agreements

    1:30 - 1:45 Above the Line Peer accountability improvement

    1:45 - 3:15 User goals / Road map

    Present the goals the user wants to accomplish with eachproduct area. This is the top line of the User Story Map

    3:15 - 3:30 Break

    3:30 - 3:45

    Introduce User StoryMaps

    Brief training (a review for most) of User Story Mapping,emphasize Definition of Done

    3:45 - 4:45 Build User Story Maps

    Appropriate and volunteer groups takle each User Story Maparea.

    4:45 - 5:00 Review the day

    Review the accomplishments of the day. Preview of tomorrow.Handle questions

    HOW: Sample Workshop Agenda

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    Workshop - Wednesday

    Time Subject Description

    9:00 - 9:15 Opening Schedule and objectives for the day.

    9:15 - 9:45Vision and Personareview Evaluate if the vision still fits and makes sense. Check thepersonas and empathy maps

    9:45 - 10:45 Build User Story Maps Continue work of previous day

    10:45 - 11:00 Break

    11:00 - 12:00

    Adjust user activities forimportance and define

    release content slicesAdjust the vertical information of the maps to defineimportance of actions

    12:00 - 12:15 Review User Story Maps Highlights of each map are reported to the whole group12:15 - 1:00 Lunch

    1:00 - 1:15 Introduce Product Wall Brief training on creating and using a Product Wall

    1:15 - 2:00 Build Product Wall Write epics/stories from User Story maps into the Product Wall

    2:00 - 2:15 Confidence Check

    Faciliator asks for fist of five "confidence factor" Definition ofDone reminder

    2:15 - 2:30 Break

    2:30 - 2:45

    Intro to Sprint StoryPlanning Cycle

    Describe how the User Story Map Product Wall Backlog Refinement Sprint Planning will work

    2:45 - 4:45 Sprint Story Planning Individual teams start grooming backlogs, planning sprints, etc.

    4:45 - 5:00 Review the day

    Review the accomplishments of the day. Preview of tomorrow.Handle questions

    HOW: Sample Workshop Agenda

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    Workshop - Thursday

    Time Subject Description

    9:00 - 9:15 Opening

    Schedule and objectives for the day. Have Sprint 1 tasked andready!

    9:15 - 9:45 Product Wall Review Referencing the vision, personas, etc., review the Product Wall

    9:45 - 10:45 Sprint Story Planning Individual teams start grooming backlogs, planning sprints, etc.

    10:45 - 11:00 Confidence Check Faciliator asks for fist of five "confidence factor"

    11:00 - 12:00 Sprint Story Planning Individual teams start grooming backlogs, planning sprints, etc.

    12:00 - 1:00 Lunch

    1:00 - 2:00 Sprint Story Planning Individual teams start grooming backlogs, planning sprints, etc.

    2:00 - 2:15 Confidence Check Faciliator asks for fist of five "confidence factor"

    2:15 - 3:15 Sprint Story Planning Individual teams start grooming backlogs, planning sprints, etc.

    3:15 - 3:30 Confidence Check Faciliator asks for fist of five "confidence factor"

    3:30 - 4:00

    Update Product Wall andPresent Sprint Plans

    Each team presents their plans tasked out plans for Sprints 1-2and stories for subsequent Sprints. Update the Product Wall

    accordingly.

    4:00 - 4:30

    "Product Box"Commitment

    Commitment to the Product Wall items that can go "on aProduct Box"

    4:30 - 5:00

    Retrospective of theworkshop Retrospective of the workshop. How did it work for us?

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    Ongoing Product Wall Use

    Product Wall Location

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    Scrum of Scrums

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    Scrum of Scrums

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    Now In Sprint 2

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    HOW: Scrum of Scrums

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    Two or more times per week a Scrum of

    Scrums takes place in front of The ProductWall

    Each team selects one person to represent

    the team at the meeting Not always the same person, rotate

    All members of all teams are welcome to

    attend, along with anyone else interested

    Only the representatives speak Update cards, highlight dependencies

    The Scrum of Scrums lasts 15 minutes

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    Own and Improve

    Increase Team Visibility

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    Tags to Color and Shapes

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    HOW: Own The Product Wall

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    Talk about the vocabulary and rules of the

    wall Bring up improvement ideas

    Keep it as simple as possible

    Keep it as useful as possible Changes to the way The Product Wall works

    should be made collaboratively

    If people are not using it, that is an indicator

    that improvements are needed ScrumMasters watch for improvement needs

    Acknowledgements

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    Vision: Geoffrey Moore, Crossing the Chasm

    Business Model Canvas: Alex Osterwalder,www.businessmodelgeneration.com

    Empathy Map: Dave Gray

    Story Mapping: Jeff Patton,

    www.agileproductdesign.com/blog/the_new_backlog.html

    Product Wall: Inspired by Tom Looy,

    agileatlas.org/articles/item/the-great-wall-scaling-agile-on-a-multi-team-project

    Awesome clients that build things!

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    ?

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    Alan DayleyAgile Coach

    CSM, CSPO, CSP, SAFe [email protected]

    http://bigvisible.com/author/adayley

    @DayleyAgile

    http://plug.google.com/+AlanDayley

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    Bonus: Collaboration Principles

    Principle: Diverge then Converge

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    Ideas Decisions

    Diverge

    Brainstorming

    Observations

    Converge

    Insights

    Conclusions

    Setup Goal

    Principle: Small, Large, SmallL G

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    Individuals

    Small Groups

    Large Group

    MostDecisions

    }

    Principle: Multi-channel Interaction

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    Sub-Group

    Sub-Group

    Sub-Group

    Sub-GroupSub-Group

    Principle: Self-organization

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    Meeting self-organization is about:

    Allowing the attendees to decide how thework of the meeting will be done

    Allowing the attendees to choose their work

    in the meeting, rather than pre-assign it

    Attendees decide how they will respond to

    their given objectives and environment

    Managers & Leaders can influence theobjectives and environment of the meeting