Using Technology to Engage Fleeting and Captive Audiences
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Transcript of Using Technology to Engage Fleeting and Captive Audiences
Coopera'veExtensionandTechnology:PartnersfortheFuture
Using Technology to Engage Captive and Fleeting Audiences
Rhonda ConlonNorth Carolina State [email protected]: rconlon
Coopera'veExtensionandTechnology:PartnersfortheFuture
Snoozing through PowerPoint?
Coopera'veExtensionandTechnology:PartnersfortheFuture
Common presentation tips• Use visuals• Follow the “Rule of
Six”• Practice• Include interaction
Coopera'veExtensionandTechnology:PartnersfortheFuture
Barriers to interaction• Room layout• Time• Group size• Topic sensitivity• More?
Coopera'veExtensionandTechnology:PartnersfortheFuture
Possible solution: Clickers
Coopera'veExtensionandTechnology:PartnersfortheFuture
Channel Setting Instructions for ResponseCard RF
1. Press and release the "GO" button.
2. While the light is flashing red and green, enter the 2 digitchannel code (ie. channel 1 = 01, channel 21 = 21).
3. After the second digit is entered, Press and release the"GO" button.
Press and release the "1/A" button. The light should flashyellow to confirm.
Coopera'veExtensionandTechnology:PartnersfortheFuture
What do you know about Clickers?
1. Nothing2. A little3. Some4. A lot
Sample horizontal bar chartslide with simulated data.
Coopera'veExtensionandTechnology:PartnersfortheFuture
Clickers = Response systems (RS)
• Response card• USB Receiver• Software (RS and
PPT)• Computer• Various brands
– Your university maystandardize
Coopera'veExtensionandTechnology:PartnersfortheFuture
Why ask questions with Clickers?• Create an ice breaker• Assess understanding• Conduct polls• Obtain 100% feedback• Generate discussion• Create graphical output
Coopera'veExtensionandTechnology:PartnersfortheFuture
Examples in Extension• Discussing sensitive issues
– finances, diet, food handling• Judging contest entries• Polling to assess content understanding• Making before and after comparisons
– assess attitude change
Coopera'veExtensionandTechnology:PartnersfortheFuture
Answer displays
Coopera'veExtensionandTechnology:PartnersfortheFuture
Coopera'veExtensionandTechnology:PartnersfortheFuture
Which region are you from?
1. Western2. North Central3. Southern4. Northeast5. Other
Sample horizontal bar chartslide with simulated data.
Coopera'veExtensionandTechnology:PartnersfortheFuture
Ever catch your audience snoozing?
1. Yes2. No3. Abstain
Sample yes/no/abstainchart with simulated data.
Coopera'veExtensionandTechnology:PartnersfortheFuture
Reports
• Demographics• Comparative scoring• Participant results• Others
Coopera'veExtensionandTechnology:PartnersfortheFuture
Restricted Uses• RS can track attendance and assign grades• Human Subjects Compliance Restrictions apply• In Extension settings, should not:
– Keep participant lists with personal or demographicinformation
– Tie devices to individuals– Track responses for scoring or testing purposes
Coopera'veExtensionandTechnology:PartnersfortheFuture
Which meal ismore nutritious?
1.
2.
Photos: 1. http://www.flickr.com/photos/lolagetz/418390723/2. http://www.flickr.com/photos/digital_sean/2441014442/
Sample picture slide andchart with simulated data.
Coopera'veExtensionandTechnology:PartnersfortheFuture
Clickers promote interaction
1. Strongly Agree2. Agree3. Neutral4. Disagree5. Strongly
Disagree
Sample Likert scale chartwith simulated data.
Coopera'veExtensionandTechnology:PartnersfortheFuture
What about our fleeting audiences?
Photo: http://www.flickr.com/photos/fisheystream/2475126500/
Coopera'veExtensionandTechnology:PartnersfortheFuture
Trends• Mobile devices are everywhere• People create online information, not just
consume• Google has become a verb
– Destination web sites are losing ground– Average site visit: 56 seconds per page (Nielsen
Online)• People are self-congregating online• Companies need to invest in “direct public
engagement to influence behavior change”
Coopera'veExtensionandTechnology:PartnersfortheFuture
Mobile and social media help you go where the people are
Photo: http://www.flickr.com/photos/mcgarry/111003432
Coopera'veExtensionandTechnology:PartnersfortheFuture
PodCasting
Photo: http://www.flickr.com/photos/philscoville/528744950/in/photostream/
Coopera'veExtensionandTechnology:PartnersfortheFuture
Do you use podcasts?
1. Never2. I sometimes listen3. I subscribe and
listen regularly4. I produce
podcasts
Coopera'veExtensionandTechnology:PartnersfortheFuture
What news most interests you?
1. Nat’l/International2. Local news3. Sports4. Entertainment5. Money6. Classifieds
Coopera'veExtensionandTechnology:PartnersfortheFuture
How does the news reach you?
• Syndication– Print - AP– Broadcast - network affiliates– Web
• RSS or Atom• Format for feeding information• Subscribe using feed readers, iTunes, others
– Google Reader
Coopera'veExtensionandTechnology:PartnersfortheFuture
Podcasting
• Distributing digital content for downloadvia syndication (RSS or Atom)
• Files can be linked on web sites for click todownload, but
• Podcast implies syndication Podcast = iPod + broadcast
Coopera'veExtensionandTechnology:PartnersfortheFuture
Podcasting
• Content can be audio or video• Usually MP3 file format• Doesn’t require an iPod or MP3 player
Coopera'veExtensionandTechnology:PartnersfortheFuture
What can podcasts be used for?• Education / training• Talk shows• Self-guided tours• Audio factsheets• Other ideas?
Coopera'veExtensionandTechnology:PartnersfortheFuture
How to subscribe to a podcast?• iTunes Store
– Browse or search for podcasts– Look for a Subscribe button
• Other popular podcast sites– http://PodcastDirectory.com– http://PodcastAlley.com
Coopera'veExtensionandTechnology:PartnersfortheFuture
What is iTunes U?• Part of the Apple Store for publishing
university-generated content• Check with your university IT group
Coopera'veExtensionandTechnology:PartnersfortheFuture
Producing a podcast• Requires software and microphone• Use free tools such as “Audacity” to record
and edit audio content• Consider iTunes U for hosting• Register with podcasting directories• Don’t forget about accessibility. Link to text
files.
Coopera'veExtensionandTechnology:PartnersfortheFuture
Best practices for podcasts• Audience-centered content• Regular and frequent release• Short and simple• Production quality• Clearly articulated links• Written transcripts• Findable (file names, tags)• Provide for evaluation
h"p://www2a.cdc.gov/podcasts/bestprac4ces.htm
h"p://www.digitalpodcast.com/podcastnews/2008/06/01/best‐prac4ces‐in‐podcas4ng/
Coopera'veExtensionandTechnology:PartnersfortheFuture
Engage in New Ways• Don’t pass up the opportunity!• Explore the resources in the eXtension
Collaborate wiki• http://collaborate.extension.org/wiki/FNEE
Coopera'veExtensionandTechnology:PartnersfortheFuture
References• Using Clickers for Instant Feedback, Robin Brekke, Iowa
State University– Recording: http://www.ces.ncsu.edu/virtualit/clickers.mov– Slides: http://www.slideshare.net/jdorner/using-clickers-for-
instant-feedback-robin-brekke• Teaching with Classroom Response Systems, Derek
Bruff, Vanderbilt University– http://www.turning-talk.com/2009webinars/he_derekbruff
Coopera'veExtensionandTechnology:PartnersfortheFuture
References• The Future Buzz: Social Media, Web 2.0 and Internet
Stats, Adam Singer– http://thefuturebuzz.com/2009/01/12/social-media-web-20-
internet-numbers-stats/
• Drinking From a Fire Hose, Anne Adrian, AlabamaCooperative Extension System– http://www.slideshare.net/aafromaa/drinking-from-a-fire-hose
• Micro Persuasion, Steve Rubel– http://www.micropersuasion.com/2009/05/the-end-of-the-
destination-web-era.html
Coopera'veExtensionandTechnology:PartnersfortheFuture
References• Podcasting and iTunes University, Janyne Kizer, NC State
UniversityRecording: http://www.ces.ncsu.edu/virtualit/podcasting_itunesu.movSlides: http://www.slideshare.net/jdorner/podcasting-and-ncsu-itunes
• http://www.libsuccess.org/index.php?title=Podcasting• http://www.podcasting-tools.com/• http://www2a.cdc.gov/podcasts/bestpractices.htm• http://www.digitalpodcast.com/podcastnews/2008/06/01/best-
practices-in-podcasting/