Using social
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Transcript of Using social
USING SOCIALOptimize your apps and services
Jan Isakovič[email protected]
ABOUT JAN
19912400 kbps
Community - mobile - innovation - social100 Mbps 2013
BASIC CONCEPTS
It’s simple..
SOCIAL GRAPH
• Using relationship data to deliver extra value
• Explicit or implicit
FAMILIAR GROUND
Using social for marketing / sales
Using social for core
functionality
Using social to sell more
SHOW ME THE MONEY FUNNEL
THE PIONEER
•What was the first company to successfully use the social graph to increase their sales?
• Facebook?
• Twitter?
THE PIONEER
•What was the first company to successfully use the social graph to increase their sales?
• Facebook?
• Twitter?
AMAZON
• Get customers
• Keep customers
• Grow customersHelp decide
Up-selling Simple sharing
Social integration
FOURSQUARE
• Get customers
• Keep customers
• Grow customers
Social integration
GamificationVenue suggestions
Share check-insSponsored stories
QUORA
-1=
QUORA
• Get
• Keep
• Grow
Top writer awards Newsfeed
Facebook integration
Pay credits to askAsk experts online
• Get
• Keep
• Grow
Implants the need to take picture & share
Just keep scrolling, scrolling, scrolling
Social integration
Share everywhere
INNOVATIVE SERVICES
PATH
• 150 friends - why?
•Doesn’t compete with Facebook or Twitter
• Inventive monetization
• Interesting partnerships - Nike+
• Infinite scroll
• Great UI and UX
•Women love it
• Growing like mad
GENERAL TIPS
USE IT OR LOSE IT
•Doing social? Use Facebook and Twitter, try out new services
•Make sure your share buttons work the way they should
•Not developing for mobile first? Probably a mistake.
PLAY NICE WITH THE BIG GUYS
“The arrival of Facebook’s Open Graph has created a new breed of supercharged startups. [..] SocialCam added 20 million users in just two weeks after it joined the club.“
The Verge
NEVER LAUNCH EMPTY
• Amazon without books? Facebook without people? Reddit without links?
• Build a starting data set and keep adding to it; disguise how small it is
TRICKING THE USERS
•Nir Eyal, “The Desire Engine”
• How to get the users to use our service more
• Excellent intro to brain hacking
•Only for the light side of the force X
TRENDS
TRENDS
• Social everything: solitary activities turning into group ones
• Social is changing real world: AirBnB, Prevoz.org, ZipCar
• Social enterprise: almost 90% of Fortune 500, Yammer
•Gamification: making boring stuff fun
• Content snacking: average time in app = 1 minute
QUESTIONS?